$10,000 to $49,999
June 2022 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their services are clear, effective, and simple."

Feb 21, 2023

Digital Marketing Manager, BroadStage

Celine Kiner

Arts, entertainment & music
Santa Monica, California
11-50 Employees
Online Review
Verified

SMQ Digital Strategy Consulting runs digital ad campaigns for a nonprofit's platforms on Facebook, Instagram, and Google. The team has also migrated the organization's Google Analytics from Universal to GA4.

The client has seen increased sales from social and search ads. End users are also now more aware of their theatrical activities. SMQ Digital Strategy Consulting's workflow has been highly effective. The team is communicative and offers cost-efficient services that fit all of the client's needs.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

BroadStage is a nonprofit presenting organization in Santa Monica that programs live performance at the Santa Monica Performing Arts Center at SMC. I'm the Digital Marketing Manager there, and have worked closely with SMQ to plan and build out this project.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SMQ Digital Strategy Consulting?

We hired SMQ to run Digital Advertising campaigns for our 2022/23 theatrical season, from Facebook, Instagram, Google Search, and Google Display; as well as to migrate our Google Analytics from Universal to GA4.

SOLUTION

How did you select this vendor?

We were referred to SMQ via our contact at NEW Consulting and found the pricing and results better and more customized than our previous vendor.

Describe the scope of their work in detail.

SMQ Consulting managed Digital Advertising campaigns for BroadStage's entire 2022/2023 theatrical season, including ads on Facebook, Instagram, Google Search, and Google Display. This included ads for ~30 separate performances of music, theatre, and dance companies. SMQ Consulting also managed improvements for BroadStage's Digital Analytics and Website SEO efforts.

What was the team composition?

Steve and I worked closely — I would create content and he would deploy ads strategically to the correct audiences.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen significant increases in sales from social and search ads, so much so that we are reaching sales goals somewhat consistently. Folks also tend to be more aware of what's going on in our season by the time they reach the theater.

How effective was the workflow between your team and theirs?

The workflow was always effective and communicative.

What did you find most impressive about this company?

SMQ offers a really competitive price for a much more tailored and customized approach to Digital Advertising and targeting.

Is there any area for improvement or anything that could have been done differently?

I think working with SMQ longer term will help us to understand patterns even better and be aware of what has worked historically.

RATINGS

5.0

"Their services are clear, effective, and simple."

SMQ Digital Strategy Consulting

Digital Analytics & Optimization at any scale.

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