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SmoothScale is a Revenue Operations (RevOps) consultancy in Sydney for growing Australian B2B companies, teams of 20 to 200 whose systems haven’t caught up with the business. The signs are familiar: the team keeps adding people and it still doesn’t scale, nobody trusts the forecast, and too much depends on one person.
We start from your growth target for the next one to three years, work back to the few numbers that have to move, and build what moves them. Marketing, sales and customer success run as one function, on one plan and one set of numbers, in HubSpot or Salesforce. We plan the work and we build it, with a dedicated tech lead on implementation. Once the system is clean, AI and the right tools make each part of it do more.
How clients work with us:
Revenue Engine Diagnostic: a fixed-price, one-month diagnostic of how your revenue engine runs today.
Revenue Engine Advisory: monthly tiers with named deliverables, from a weekly working session up to dedicated implementation, executive reviews and team enablement.
Revenue Engine Build: scoped projects, priced per outcome.
From first conversation to a signed-off roadmap takes two to four weeks. One accountable lead, senior depth, and deliberately few clients at a time.
Before founding SmoothScale, Ofek Assael led a fast-growing B2B SaaS company of more than 200 people from Pipedrive to HubSpot: about 60 sales reps across several regions, around 10 connected tools, and marketing and customer success onboarded for the first time. It was done in three months, against the HubSpot partner’s six-month estimate.
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
2 - 9
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Year founded
Founded 2025
Service Lines
- AI Consulting
- 25%
- AI Agents
- 10%
Select Focus Area
- AI Expertise
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- CRM Functions
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- Sales automation
- 35%
- CRM Customer Support
- 30%
- CRM Social Relationship Management
- 10%
- Other CRM focus
- 10%
- AI Agent Development Focus
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- AI Agent Frameworks
- 45%
- AI Agent Platforms & Builders
- 40%
- Voice AI Agents
- 15%
- AI Agent Purpose Focus
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- Customer Service AI Agents
- 15%
- Marketing AI Agents
- 15%
- Productivity AI Agents
- 15%
- Sales & Lead Generation AI Agents
- 15%
- Workflow AI Agents
- 15%
- Business Intelligence AI Agents
- 10%
- Web Scraping AI Agents
- 10%
- General Purpose AI Agents
- 5%
- AI Consulting Focus
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- AI Deployment
- 25%
- AI Maturation
- 25%
- AI Strategy
- 25%
- AI Platform Integration Focus
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- Hubspot AI Integration
- 50%
- Salesforce AI Integration
- 30%
- Notion AI Integration
- 20%
- Business Consulting Focus
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- Business Process Management Consulting
- 30%
- CRM Solutions
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- Other CRM
- 10%
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