Content Creation, SMM & Ad Campaign Mgmt for Car Dealership
- Advertising Social Media Marketing
- Confidential
- Mar. 2023 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"SmartSites' expertise in running targeted ad campaigns on social media platforms was impressive."
- Automotive
- Manahawkin, New Jersey
- 11-50 Employees
- Online Review
- Verified
SmartSites provides content creation, social media management, and ad campaign management for a car dealership. The team creates a posting schedule, runs ads, and tracks analytics on Facebook and Instagram.
Thanks to SmartSites' work, the client has seen increased follower bases and engagement rates, higher CTRs and web traffic, and improved conversion sales. The team is timely, responsive, and proactive in communication and problem-solving. Their expertise and data-driven approach stand out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am a Salesperson at Manahawkin Kia
Describe what your company does in a single sentence.
We are a Car Dealership for KIA, Selling New and Used/Certified Pre Owned.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire SmartSites to accomplish?
- Increase Sales
- Increase oppertunities
- increase revenue
SOLUTION
How did you find SmartSites?
- Online Search
- Referral
Why did you select SmartSites over others?
- Pricing fit our budget
- Good value for cost
- Referred to me
- Company values aligned
Describe the scope of work in detail. Please include a summary of key deliverables.
The scope of work for the "SmartSites" involves a comprehensive range of tasks and responsibilities aimed at enhancing the online presence and engagement of our brand. The company is responsible for managing our social media accounts, creating and curating content, and implementing effective strategies to increase brand awareness and drive user engagement. Key deliverables of the "SmartSites" company include:
- Content Creation: The company will be responsible for developing high-quality and engaging content tailored to our target audience. This includes creating visually appealing graphics, writing compelling captions, and sourcing relevant content to share with our followers.
- Social Media Management: The company will handle the day-to-day management of our Facebook and Instagram accounts. This includes monitoring comments, messages, and interactions, responding to inquiries, and ensuring a consistent brand voice and tone across all posts.
- Posting Schedule: The social media company will develop a posting schedule that outlines the frequency and timing of content updates. They will strategically schedule posts to maximize reach and engagement, taking into account peak user activity times and trends.
- Analytics and Reporting: The company will track and analyze key performance metrics to evaluate the success of our social media efforts. They will provide regular reports detailing the growth of our follower base, engagement rates, reach, and other relevant metrics. These insights will help us refine our social media strategy and make data-driven decisions.
- Community Management: The social media company will actively engage with our online community by responding to comments, messages, and reviews. They will foster a positive and interactive environment, addressing any concerns or issues promptly and professionally.
- Ad Campaigns: As part of their responsibilities, the company will create and manage targeted advertising campaigns on Facebook and Instagram. This may include developing ad creatives, defining target audiences, setting budget parameters, and monitoring ad performance.
Overall, the scope of work for the "SmartSites" encompasses content creation, community management, social media strategy, analytics and reporting, and ad campaign management. By delivering on these key responsibilities, the company aims to enhance our brand's online visibility, engagement, and ultimately drive business growth through effective social media marketing.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The measurable outcomes from the project with SmartSites have demonstrated significant progress and success in several key areas. The company's expertise in social media management, content creation, and strategic advertising campaigns has contributed to tangible improvements in our online presence and overall marketing performance.
- Increased Follower Base: With SmartSites' assistance, we have experienced a notable growth in our follower base across both Facebook and Instagram. This increase in followers indicates an expanded reach and a growing online community for our brand.
- Enhanced Engagement Rates: Through their effective content creation strategies and community management efforts, SmartSites has successfully boosted engagement rates on our social media platforms. This can be measured by the number of likes, comments, shares, and overall interactions with our posts.
- Improved Reach and Impressions: The strategic posting schedule implemented by SmartSites, considering peak user activity times and trends, has resulted in improved reach and impressions of our social media content. This can be measured by the number of users who have seen our posts and the overall visibility of our brand.
- Higher Click-through Rates (CTR): By developing targeted ad campaigns, SmartSites has helped us achieve higher click-through rates, indicating increased interest and engagement from our target audience. This metric demonstrates the effectiveness of their ad strategies and their ability to drive traffic to our website or specific landing pages.
- Increased Website Traffic: The successful implementation of social media marketing strategies by SmartSites has led to a measurable increase in website traffic. Through analytics and reporting, we have observed a higher number of visitors referred to our website from social media platforms, indicating improved online visibility and user engagement.
- Conversion and Sales Growth: SmartSites' efforts in crafting compelling content and targeted advertising campaigns have also contributed to an increase in conversions and sales. By driving qualified traffic to our website and engaging users through social media channels, they have played a crucial role in our business growth and revenue generation.
- Data-driven Decision Making: SmartSites' comprehensive analytics and reporting capabilities have provided us with valuable insights and data to inform our social media strategy. Their regular reports have allowed us to track progress, identify areas of improvement, and make informed decisions based on key performance metrics.
These measurable outcomes collectively demonstrate the progress and success achieved through our collaboration with SmartSites. Their expertise in content creation, social media management, and strategic advertising has positively impacted our brand's online visibility, engagement, and overall business growth.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
SmartSites' project management approach has been commendable in several aspects:
- Timely Delivery: SmartSites has consistently delivered items according to the agreed-upon timelines. Whether it was content creation, social media posts, or ad campaigns, they have been prompt in meeting deadlines. Their adherence to the schedule has helped us maintain a consistent online presence and ensured the timely execution of our marketing strategies.
- Proactive Communication: Throughout the project, SmartSites has maintained open and proactive communication channels. They were attentive to our needs and took the time to understand our goals, target audience, and brand guidelines. Their team consistently kept us informed about the progress of various tasks, sought clarifications when needed, and provided regular updates on the project status.
- Responsive to Needs: SmartSites has been highly responsive to our needs and requirements. They have shown a willingness to adapt their strategies and tailor their approach based on our feedback and evolving objectives. Whenever we had specific requests or modifications, they promptly addressed them and ensured that our expectations were met. Their flexibility and responsiveness have been invaluable in delivering a customized solution that aligns with our brand vision.
- Proactive Problem Solving: In addition to being responsive, SmartSites has demonstrated a proactive approach to problem-solving. They anticipated potential challenges and provided proactive solutions to mitigate them. Whenever unexpected issues arose, they promptly communicated the situation, proposed alternatives, and worked collaboratively with us to find the best course of action. Their proactive problem-solving mindset helped us overcome obstacles efficiently and stay on track.
- Attention to Detail: SmartSites' project management has exhibited a strong attention to detail. They have shown meticulousness in their content creation, ensuring accuracy, relevance, and brand consistency. From crafting compelling social media posts to designing effective ad campaigns, their commitment to quality and attention to even the smallest details have resulted in polished and impactful deliverables.
Overall, SmartSites' project management has been exemplary. They have consistently delivered items on time, displayed proactive communication, and remained responsive to our needs and requests. Their attention to detail and problem-solving skills have greatly contributed to the success of our collaboration. We highly appreciate their professionalism, dedication, and the exceptional level of service they have provided throughout the project.
What was your primary form of communication with SmartSites?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
I found several aspects of SmartSites to be impressive and unique. Here are the highlights:
- Expertise in Social Media Management: SmartSites' extensive knowledge and expertise in social media management stood out to me. Their team demonstrated a deep understanding of various platforms like Facebook and Instagram, including the latest trends and best practices.
- Comprehensive Services: What sets SmartSites apart is their ability to offer a comprehensive range of services related to social media. From content creation to posting schedules, analytics and reporting, community management, and even ad campaigns, SmartSites covers all aspects of social media management under one roof. This level of integration and coordination makes working with them efficient and convenient.
- Customized Content Creation: I was impressed by SmartSites' ability to create tailored and engaging content for our social media platforms. They took the time to understand our brand, target audience, and industry, ensuring that the content they produced aligned perfectly with our goals and resonated with our followers.
- Data-Driven Approach: SmartSites' emphasis on data and analytics is commendable. They provided detailed reports and insights on the performance of our social media campaigns, enabling us to make informed decisions and optimize our strategies. This data-driven approach helped us achieve better results and measure the effectiveness of our social media efforts.
- Proactive Community Management: The team at SmartSites actively managed our social media communities, engaging with our followers and responding promptly to their queries and comments. Their proactive approach helped us foster a strong connection with our audience, enhancing brand loyalty and customer satisfaction.
- Effective Ad Campaigns: SmartSites' expertise in running targeted ad campaigns on social media platforms was impressive. They helped us reach our desired audience and achieve our advertising goals, whether it was increasing brand awareness, driving website traffic, or generating leads. Their strategic approach and attention to detail ensured that our ad campaigns delivered measurable results.
Overall, SmartSites' expertise, comprehensive services, customized content creation, data-driven approach, proactive community management, and effective ad campaigns make them a standout company in the field of social media management. I highly recommend their services to any business looking to elevate their social media presence and achieve tangible results.
Are there any areas for improvement or something SmartSites could have done differently?
N/A
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS