We build tech products for clients and partners.
At Simple Idea, we develop hardware and software that helps C Level Executives, reach their business goals and ultimately develop their business.
With over 15 years experience in complex technology design and development, I currently hold the title of CEO at Simple Idea LTD. Over the years, we have established ourselves in the technology industry and have shown true passion for growing businesses.
We have used this experience and expertise to help clients across a broad range of industries to turn their ideas into successful products. The Industries we work across include Big Data and Analytics, High Tech, Medicine, Lifestyle, etc.
I am open to any inquiries or questions, feel free to reach out.
WHAT WE DO: At Simple Idea, we are focused on Product Design and Development. We construct innovative hardware and software and have become an expert in it’s integration.
HOW IT HELPS: As a full stack Product Design & Development company, our services cover all aspects of the design process from concept creation to product commercialisation. We transform ideas into reality.
HOW IT WORKS: We take on complex projects from an idea stage to building a prototype, manufacturing and distributing a product. We consult companies, entrepreneurs, venture funds and tech incubators and provide them with comprehensive design and technology. We have gained experience from the work we have done on various projects involving many startups boards, allowing us to assist others in seeing the wider picture of the project and not only the tech behind it.
Focus
Portfolio
We have also collaborated with successful brands such as SodaStream, Caesarstone, ClubMed and The CleanCube NYC (www.thecleancube.com). Our projects at Simple Idea LTD include a variety of products from a universal iPhone remote (Mashed Pixel - www.getsurc.com), stocks and personal financial portfolio manager to life changing tools that have assisted healthcare professionals detect early stages of melanoma.
Reviews
the project
Software Development for Infrared Remote
"They’re very reliable and highly professional in the development side and testing."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the chairman of the board and founder of Mashed Pixel. Our company is a research and development stage startup. Our headquarters are in DC, but we are based wherever the team happens to be. We have people in DC, Florida, and 1 in Jerusalem. I’m an expat in Greece and I travel around. I did all the funding myself for this project.
What challenge were you trying to address with Simple Idea LTD?
We are developing an application with hardware to remotely control infrared devices. Everything is done through outside contractors.
What was the scope of their involvement?
I don’t know the specifics of the technology side. Simple Idea provides us with software development and testing. They actually designed the electronic drafts for the devices. They work in coordination with us for the hardware design, but mostly on the software side.
How did you come to work with Simple Idea LTD?
One of our partners and co-founders in Israel recommended them to us.
How much have you invested with Simple Idea LTD?
We’ve paid in the high 5-figure range for their services.
What is the status of this engagement?
We’ve been working together 4 years. It’s ongoing.
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
They’re very reliable and highly professional in the development side and testing. Every time we had a question, they were extremely accessible to us. I don’t have anything specific that I can point to other than the deliverables that were tested by him and our own people. The product works, that’s what I can tell you. It does what it’s supposed to do. It’s supposed to control remotely infrared devices like TVs, household appliances, anything that’s controlled with infrared.
They are pretty much up to date on everything that’s happening in their area of expertise. That’s most important. Everything that we did was done in conjunction with Apple. They had to be up on changes and Apple requirements and they always are.
How did Simple Idea LTD perform from a project management standpoint?
We worked very closely because this is our only project. We’re still in contact almost daily. We worked exclusively with Zelansky himself, the CEO. They started using a lot of people on various projects. For us, it was usually 20 additional people. We communicate via phone, Skype, and face to face. The face to face is in Israel primarily. They have contact with one of our partners in New York, too.
What did you find most impressive about Simple Idea LTD?
Nothing that I can say specifically as one thing. The totality is what we’re interested in.
Are there any areas Simple Idea LTD could improve?
I’m not a technical person so I cannot speak to that.
The software output has performed very well in testing and Simple Idea's deliverables have been on time in general. The client would definitely recommend them, in part because of the good value they deliver.