simanim productions

BACKGROUND

Introduce your business and what you do there.

I’m the VP of business development and global marketing at IceCure Medical, a medical company based in Israel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with simanim productions?

We needed help with video production.

SOLUTION

What was the scope of their involvement?

I worked with them for a couple of projects. One project was for a testimonial video of key opinion leaders and physicians at an academic meeting in Europe. We interviewed physicians about their experience with our technology, and simanim productions produced the video, did the videography, and edited it. The video is available on YouTube, other social media channels, and our website.

What is the team composition?

I work with an editor and the video person.

How did you come to work with simanim productions?

I worked with them in previous work at a different company. A colleague was using them for projects in different companies outside our industry, and they recommended simanim productions to me. The project simanim productions did with me at my previous job was their first experience working with medical companies.

What is the status of this engagement?

We started working together in March 2019 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m very satisfied with simanim productions; I’ve already scheduled the next project. I’ve happy with the results. Most visitors on our website tend to see the video done by simanim productions before others, and they’ve given me immediate feedback on their positive experience with it. Their work is well-received by our internal team as well.

How did simanim productions perform from a project management standpoint?

Their project management is very good. Everything is usually ready before the deadline. I’m happy with them.

What did you find most impressive about them?

Their attitude and creativity set them apart. Compared to multiple companies I’ve worked with, there is exceptional creativity within simanim productions. They also have a very good atmosphere in their studio and communications. It’s fun to work with them, which is important in this work.

Are there any areas they could improve?

No, there’s nothing I’d have them improve.

Do you have any advice for potential customers?

I highly recommend using simanim productions.