Signify Digital Ltd

BACKGROUND

Please describe your company and your position there.

I am Head of Marketing and Business Development for One Hatfield Hospital part of One Healthcare Ltd

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Signify Digital Ltd, and what were your goals?

We are a private healthcare provider in a very competitive market. Our goal is to drive online self pay enquires to our hospital and consultants. Signify Digital provide expert consultancy on our SEO and PPC strategy.

SOLUTION

How did you select Signify Digital Ltd., and what were the deciding factors?

I used Signify Digital as I have previously worked with the team on other projects and that delivered exceptional results. Their reputation is also growing in the healthcare digital marketplace and are definitely a go to team for expert knowledge in this sector.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Signify looked into our current PPC, FB and Instagram campaigns as well as our SEO strategy to give us detailed feedback and strategy plan on how to improve our results.

How many resources from the Signify Digital Ltd. team worked with you, and what were their positions?

We worked directly with Signify' s two Managing Partners.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The strategic advice and plan has directly improved our campaigns and results.

How effective was the workflow between your team and theirs?

We have held face to face and virtual meeting. Signify have always been quick to respond to and questions and have always been flexible with meeting times.

What did you find most impressive or unique about this company?

The most impressive aspects of Signify Digital are the overarching passion for their work and expert knowledge. They are always up to date with any new advancements in digital marketing and deliver clear, concise and easy to upstand explanations. You feel truly in good hands.

Are there any areas for improvement or something they could have done differently?

I genuinely cannot give a example of anything I would change. I look forward to using Signify more and more in the future.

BACKGROUND

Please describe your company and your position there.

March is a design agency for the design sector. We improve the relationships between purposeful design-centric brands and their audiences, by helping them clearly and effectively express their identity and values.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Signify Digital Ltd, and what were your goals?

Our goals were to provide value to two of our ongoing clients. We believe that SEO analysis with subsequent action points would be of value to our clients, so we hired Signify to conduct the reports.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had met with Signify through a word of mouth referral. We liked Nathan and Beth's open approach and transparency.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The project began with a small discovery phase and scoping the remit of work with ourselves. We then introduced Signify Digital to the end clients who laid out the project roadmap, their processes, what would be expected from the end client, and what they would receive.

How many people from the vendor's team worked with you, and what were their positions?

Nathan and Beth, both Directors.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The reports were of huge value to our clients. From the insights garnered, they were able to put together the foundation for a content marketing plan.

Describe their project management style, including communication tools and timeliness.

Signify were punctual, and used a combination of SEO specific software including SEMRush and MOZ, along with regular Microsoft and Google products.

What did you find most impressive or unique about this company?

Their transparency when it comes to costing and timeframes was impressive. Very pleasant natured.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

Digital Detox is a humanity-led digital product agency specialising in design, full-stack development, startup tech partnerships and digital transformation. Everything we do revolves around people, the planet, and technology. I head up marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Signify Digital Ltd, and what were your goals?

• SEO 
• PPC
• Pitch deck content
• Bogs
• Interviews
• Case study write-ups.

SOLUTION

How did you select Signify Digital Ltd and what were the deciding factors?

We spoke with a number of companies and the biggest selling point was a bespoke approach to understanding our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

• SEO 
• PPC
• Pitch deck content
• Bogs
• Interviews
• Case study write-ups.

How many people from the vendor's team worked with you, and what were their positions?

The whole team when appropriate.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Working with Signify has been brilliant. Initially focused solely on SEO, we have since expanded our relationship to cover both copywriting and PPC, all of which have helped us to significantly expand our reach and potential.

Their reporting structure on tracking progress and ability has been especially helpful up to the Board level in ensuring our campaigns are targeted efficiently and helping to diversify our pipeline. They're also always up for a chat and so feel like an extended part of our internal team – something I feel really shouldn't be overlooked!

Describe their project management style, including communication tools and timelines.

• Email
• Phone
• In-person
• Shared folders
• Regular updates
• Monthly summaries
• Ad-hoc improvement suggestions.

What did you find most impressive or unique about this company?

Their personalized approach. They've always been brilliant with listening and adapting to feedback.

BACKGROUND

Please describe your company and your position there.

I am the Marketing & Communications Director at the Business Design Centre, which is a multi-purpose conference and exhibition with over one hundred permanent office and showroom spaces. We host over two hundred ad fifty events a year and welcome almost one million guests.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Signify Digital Ltd?

We work with Signify on our search engine optimisation, paid advertising and social and discuss our general digital and wider marcomms strategy. We're a small company and working with them is like having an extension of our team.

What were your goals for this project?

We wanted to use someone new to improve our rankings, as well as running some paid campaigns to generate interest in our available office spaces within the building.

SOLUTION

How did you select Signify Digital Ltd?

They're based within the building so we were keen to support and work with them. We definitely made the right choice, they're part of our family now.

Describe the project in detail.

Signify bring a lot to the table. They're creative and really took the time to understand our business. They presented options and findings based on their own research and deliver measurable solutions.

What was the team composition?

The team has grown since we began working with them and this is great. They've brought on another person who we now work with that is just as creative as the founders are and we are just as happy with the work they deliver.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our presence has definitely improved as a result of their input to our business. We have had some great inbound enquiries as a direct result of the campaign they delivered for us.

How effective was the workflow between your team and theirs?

Fantastic. We meet frequently in person, have informal catch ups too, and they are proactive which more than anything is important when we become busy. They keep on top of the workload and are timely in their reminders.

What did you find most impressive about this company?

Not only are they results driven, delivering consistent improvements but they are creative in their approach, making recommendations outside of their remit to benefit our business. They’re always available and so really we see them as an extension of our team.

Are there any areas for improvement?

No they aren't.

BACKGROUND

Please describe your company and your position there.

I am founder and director of a digital marketing agency. I support businesses with SEO blogs, copywriting, social media and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Signify Digital Ltd?

I hired Signify on behalf of a client to implement a PPC strategy and support their existing SEO work. They set up a new PPC campaign and an SEO keyword tracker report. Following the success of their initial work, the client expanded their remit to manage their technical SEO requirements.

What were your goals for this project?

Increase conversion to my client's website and improve their SEO rankings across a range of keywords.

SOLUTION

How did you select Signify Digital Ltd?

I had worked with Signify in the past and knew their track record of success. I didn't consider any other agency as I knew Signify would deliver value and results to my client.

Describe the scope of their work in detail.

Signify set up the PPC campaign, including the monthly budget, optimisation and reporting requirements. They liaise directly with my client and provide a monthly report that has shown immense growth in response and conversion from the start of the project to now. They have increased all metrics within the campaign, including lowering the CPC and increasing the conversion rate. My client is delighted with the results.

What was the team composition?

My client is the director of an agency and liaises directly with Signify about his PPC campaign.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Exceptional conversion rates, low CPC and a huge improvement in SEO rankings.

How effective was the workflow between your team and theirs?

Fantastic. Signify are prompt, professional and personable in all their communication.

What did you find most impressive about this company?

Their personal service and outstanding knowledge were impressive. They know their stuff and aren't afraid to test out new ways of working without risk to clients. They are also really great to deal with and make the process enjoyable.

Are there any areas for improvement?

No, Signify are a fantastic agency and I would recommend them to any client who needs an experienced and reliable digital marketing agency to manage SEO, PPC, marketing, content creation.

BACKGROUND

Please describe your company and your position there.

We are an animation company that helps companies communicate with their audience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Signify Digital Ltd?

We engaged Signify Digitial for SEO and PPC.

What were your goals for this project?

The main objective was to drive leads through an inbound strategy to the website.

SOLUTION

How did you select Signify Digital Ltd?

A client who had a good experience with them recommended.

Describe the scope of their work in detail.

They have worked to develop a PPC campaign with us that targets specific areas that we discussed together. The SEO strategy that has been run in tandem has given us a chance to dominate some verticles online. Which has really helped when bringing on new clients.

What was the team composition?

We have worked with the whole team over the years. You always get a personal touch with Signify.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are now having to hire extra staff to support the number of leads.

How effective was the workflow between your team and theirs?

They are very reactive and passionate it seems about good communication. There never scared to pick up the phone or jump on zoom to discuss things.

What did you find most impressive about this company?

For us, they had a great deal of consultation from the start and to date. They feel like part of our team and are share our success. They're not just sticking to their job if that makes sense. Going out of their way to find new things to add value to your company.

Are there any areas for improvement?

Not that I can think of.