Shugert is a Shopify Select Partner engineering agency helping established DTC and B2B brands build, migrate, optimize, and scale on Shopify and Shopify Plus.
Founded in 2012 and focused on Shopify since 2015, we have delivered 750+ ecommerce engagements across 35 markets, including 150+ full storefront builds and 30+ complex migrations.
Our core services include Shopify and Shopify Plus development, platform migrations, Online Store 2.0 theme engineering, technical SEO, site-speed and Core Web Vitals optimization, conversion rate optimization, custom integrations, B2B, Markets, Functions, checkout extensibility, and Hydrogen storefronts.
We are particularly experienced in high-risk migrations where organic traffic, URL equity, analytics, integrations, subscriptions, merchandising, and conversion performance must be preserved through launch.
Selected results include a 180% increase in organic traffic and 350% ROI lift for Fashionable Canes; a Shopify migration for PokerPower completed with zero downtime, preserved SEO equity, and a 24% page-speed improvement; and a custom storefront for Self Care Is For Everyone that reduced mobile LCP by 46%.
Clients work directly with senior engineers and strategists throughout the engagement. Every project starts with a defined scope, deliverables, acceptance criteria, and transparent pricing.
Fixed-scope Shopify projects start at $1,500. Growth & Engineering retainers start at $5,000 per month, while Shopify Plus engineering engagements start at $9,000 per month.
We work with established ecommerce brands across the United States, Mexico, Spain, and Latin America.
Shugert Marketing offers competitive pricing, delivering good value for cost across various projects. Clients appreciated their adherence to budgets and timelines, with specific costs mentioned being under $10,000 and a $15,000 investment for a comprehensive project. Overall, they are recognized for maintaining transparency and quality service.
Shugert Marketing's team is praised for their responsiveness, professionalism, and ability to understand and address client needs effectively.
Effective Communication Channels
The company effectively uses various communication channels, including Slack, WhatsApp, Teams, and Zoom, enhancing collaboration and project management.
Minor Communication Tool Limitations
One client noted a minor limitation with the messaging platform used, suggesting it could offer better features like image uploading, though this did not significantly impact overall satisfaction.
Culture and Values Alignment
Clients appreciate Shugert Marketing's alignment with their own values and culture, contributing to a strong working relationship and project success.
Excellent Customer Service
Clients consistently highlight Shugert Marketing's excellent customer service, emphasizing honesty, clear communication, and a client-focused approach.
Expertise in E-commerce Development
Shugert Marketing is highly skilled in e-commerce development, successfully handling tasks like platform migrations, theme updates, and functionality improvements across Shopify and BigCommerce.
"They are the best of the best and we will use them again."
Feb 4, 2019
President, Classy Walking Canes
Tom Siceloff
Verified
Other industries
Orlando, Florida
1-10 Employees
Online Review
Verified
Shugert Marketing designed and developed a Shopify website. They integrated the inventory with external online retailers as well.
The team delivered fantastic results for a reasonable price. Shugert Marketing was timely and communicative as well.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I’m the president of an online retailer that sells classy walking canes and hiking sticks. We sell products via our company website and through other digital outlets.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Shugert Marketing?
We needed design services for our new Shopify website.
What were your goals for this project?
We wanted to create an automated and manageable inventory for our multiple integrated online outlets.
SOLUTION
How did you select this vendor?
We used Shugert Marketing a few years ago on a successful project.
Describe the project and the services they provided in detail.
Shugert Marketing designed and developed a Shopify website.
RESULTS & FEEDBACK
Can you share any information that demonstrates the impact that this project has had on your business?
They were fantastic and we highly recommend them.
How was project management arranged and how effective was it?
We communicated via email weekly.
What did you find most impressive about this company?
They answered all of our concerns.
Are there any areas for improvement?
No. They were a great company to do business with.
RATINGS
4.5
"The project was outstanding."
Quality
4.5
Service & Deliverables
"They are the best of the best and we will use them again."
Schedule
5.0
On time / deadlines
"They complied with our schedule."
Cost
4.5
Value / within estimates
"The cost was reasonable."
Willing to Refer
4.5
NPS
"We're always willing to refer.
Showing 11-11 of
11 Reviews
Packages we offer:
Shopify Technical SEO & Performance Audit
Senior technical SEO and performance audit for Shopify and Shopify Plus stores. We evaluate crawlability, indexation, site architecture, structured data, Core Web Vitals, theme and app risks, and organic-growth blockers, then deliver a prioritized implementation roadmap.
Small
Best for established Shopify stores
$1,500
/total
Technical SEO Crawl: Core storefront & priority templates
Crawlability & Indexation
Canonicals, Robots & Sitemaps
Structured Data Audit: Core schema review
Core Web Vitals & Performance: Key templates
1
week
delivery
Medium
Best for complex or large Shopify catalogs
$3,000
/total
Technical SEO Crawl: Full storefront & catalog
Crawlability & Indexation
Canonicals, Robots & Sitemaps
Structured Data Audit: Full template review
Core Web Vitals & Performance: Sitewide template analysis
2
week
delivery
Large
Best for Shopify Plus & high-complexity stores
$5,000
/total
Technical SEO Crawl: Shopify Plus & enterprise storefront
Crawlability & Indexation
Canonicals, Robots & Sitemaps
Structured Data Audit: Advanced schema & entity review
Core Web Vitals & Performance: Deep technical performance audit
4
week
delivery
Features
Small
$1,500
/total
Medium
$3,000
/total
Large
$5,000
/total
Technical SEO Crawl
Core storefront & priority templates
Full storefront & catalog
Shopify Plus & enterprise storefront
Crawlability & Indexation
Canonicals, Robots & Sitemaps
Structured Data Audit
Core schema review
Full template review
Advanced schema & entity review
Core Web Vitals & Performance
Key templates
Sitewide template analysis
Deep technical performance audit
Internal Linking & Cannibalization
Priority pages
Sitewide analysis
Deep architecture analysis
Collection & Product Architecture
Priority collections & templates
Full catalog architecture
Complex catalog & taxonomy architecture
Shopify Markets / International SEO
Not included
Core review
Deep Markets & hreflang audit
Competitive SEO Benchmark
Not included
Up to 3 competitors
Up to 5 competitors
Senior Strategy Review
60-minute review
90-minute review
120-minute review
Implementation Roadmap
Prioritized findings
Detailed roadmap
Implementation-ready backlog
Small
$1,500
/total
Technical SEO Crawl
Core storefront & priority templates
Crawlability & Indexation
Canonicals, Robots & Sitemaps
Structured Data Audit
Core schema review
Core Web Vitals & Performance
Key templates
Internal Linking & Cannibalization
Priority pages
Collection & Product Architecture
Priority collections & templates
Shopify Markets / International SEO
Not included
Competitive SEO Benchmark
Not included
Senior Strategy Review
60-minute review
Implementation Roadmap
Prioritized findings
Medium
$3,000
/total
Technical SEO Crawl
Full storefront & catalog
Crawlability & Indexation
Canonicals, Robots & Sitemaps
Structured Data Audit
Full template review
Core Web Vitals & Performance
Sitewide template analysis
Internal Linking & Cannibalization
Sitewide analysis
Collection & Product Architecture
Full catalog architecture
Shopify Markets / International SEO
Core review
Competitive SEO Benchmark
Up to 3 competitors
Senior Strategy Review
90-minute review
Implementation Roadmap
Detailed roadmap
Large
$5,000
/total
Technical SEO Crawl
Shopify Plus & enterprise storefront
Crawlability & Indexation
Canonicals, Robots & Sitemaps
Structured Data Audit
Advanced schema & entity review
Core Web Vitals & Performance
Deep technical performance audit
Internal Linking & Cannibalization
Deep architecture analysis
Collection & Product Architecture
Complex catalog & taxonomy architecture
Shopify Markets / International SEO
Deep Markets & hreflang audit
Competitive SEO Benchmark
Up to 5 competitors
Senior Strategy Review
120-minute review
Implementation Roadmap
Implementation-ready backlog
Shopify Migration Strategy & Technical Blueprint
Technical migration planning for established brands moving to Shopify or Shopify Plus. We assess catalog, URLs, SEO equity, integrations, analytics, subscriptions, and platform dependencies, then deliver a phased migration blueprint designed to reduce launch risk. Implementation is scoped separately.
Small
Established ecommerce migrations
$2,500
/total
Migration Architecture: Core Shopify architecture
Catalog & Data Assessment: Products, collections & customers
SEO Preservation Strategy: Core URL & SEO review
URL & Redirect Planning: Priority URLs
Integration Assessment: Core apps & services
1
week
delivery
Medium
Complex catalogs & integrations
$5,000
/total
Migration Architecture: Complex store architecture
Catalog & Data Assessment: Full catalog & historical data
SEO Preservation Strategy: Full SEO equity preservation
URL & Redirect Planning: Full URL mapping strategy
Integration Assessment: Full integration inventory
2
week
delivery
Large
Shopify Plus & enterprise migrations
$9,000
/total
Migration Architecture: Shopify Plus enterprise architecture
Catalog & Data Assessment: Complex catalog & multi-system data
SEO Preservation Strategy: Enterprise SEO migration strategy
Integration Assessment: ERP, PIM, WMS & custom systems
4
week
delivery
Features
Small
$2,500
/total
Medium
$5,000
/total
Large
$9,000
/total
Migration Architecture
Core Shopify architecture
Complex store architecture
Shopify Plus enterprise architecture
Catalog & Data Assessment
Products, collections & customers
Full catalog & historical data
Complex catalog & multi-system data
SEO Preservation Strategy
Core URL & SEO review
Full SEO equity preservation
Enterprise SEO migration strategy
URL & Redirect Planning
Priority URLs
Full URL mapping strategy
Complex redirect architecture
Integration Assessment
Core apps & services
Full integration inventory
ERP, PIM, WMS & custom systems
Analytics & Tracking Migration
Core analytics review
GA4 & marketing stack review
Complex attribution & data-layer review
Subscriptions & Customer Data
Core review
Migration strategy
Complex recurring-data architecture
Shopify Markets / B2B Architecture
Not included
Core Markets review
Markets, B2B & international architecture
Migration Risk Matrix
Priority risks
Detailed risk matrix
Enterprise dependency & risk matrix
Implementation Roadmap
Phased migration plan
Detailed workstream roadmap
Implementation-ready program plan
Senior Strategy Workshop
60-minute review
90-minute workshop
120-minute architecture workshop
Small
$2,500
/total
Migration Architecture
Core Shopify architecture
Catalog & Data Assessment
Products, collections & customers
SEO Preservation Strategy
Core URL & SEO review
URL & Redirect Planning
Priority URLs
Integration Assessment
Core apps & services
Analytics & Tracking Migration
Core analytics review
Subscriptions & Customer Data
Core review
Shopify Markets / B2B Architecture
Not included
Migration Risk Matrix
Priority risks
Implementation Roadmap
Phased migration plan
Senior Strategy Workshop
60-minute review
Medium
$5,000
/total
Migration Architecture
Complex store architecture
Catalog & Data Assessment
Full catalog & historical data
SEO Preservation Strategy
Full SEO equity preservation
URL & Redirect Planning
Full URL mapping strategy
Integration Assessment
Full integration inventory
Analytics & Tracking Migration
GA4 & marketing stack review
Subscriptions & Customer Data
Migration strategy
Shopify Markets / B2B Architecture
Core Markets review
Migration Risk Matrix
Detailed risk matrix
Implementation Roadmap
Detailed workstream roadmap
Senior Strategy Workshop
90-minute workshop
Large
$9,000
/total
Migration Architecture
Shopify Plus enterprise architecture
Catalog & Data Assessment
Complex catalog & multi-system data
SEO Preservation Strategy
Enterprise SEO migration strategy
URL & Redirect Planning
Complex redirect architecture
Integration Assessment
ERP, PIM, WMS & custom systems
Analytics & Tracking Migration
Complex attribution & data-layer review
Subscriptions & Customer Data
Complex recurring-data architecture
Shopify Markets / B2B Architecture
Markets, B2B & international architecture
Migration Risk Matrix
Enterprise dependency & risk matrix
Implementation Roadmap
Implementation-ready program plan
Senior Strategy Workshop
120-minute architecture workshop
Our Story
Shugert is a small, senior-only team split across West New York, Barcelona and Hermosillo, Mexico. No account managers, no junior staff learning on client budgets. Every project runs through engineers and strategists who have shipped hundreds of Shopify and Shopify Plus builds together since 2015. We are picky about who we take on because we would rather turn down a bad-fit brand than staff a project we cannot execute at our own standard.
Meet the Team
Samuel NoriegaCEO
Founder and CEO of Shugert since 2012. MBA and Master's in Data Science. Sets scope, quotes, and technical direction on every engagement, and stays hands-on through delivery.
What Sets Us Apart
Senior team only
Every project is staffed by senior engineers and strategists, no account managers, no junior staff learning on client budgets.
Scoped and priced upfront
Every engagement starts with an audit and a transparent quote before work begins, no hourly billing, no scope creep.
Zero-failed-migration track record
30+ Shopify migrations completed since 2016 with zero failed migrations.
Locations (2)
27 63rd StreetWest New York, NJ,
United States07093
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