Leave a Review For Providers 0 0
  • Get a Quote
Shrink Studio Logo

Shrink Studio

Not yet reviewed

Contact Shrink Studio

Get a real-time quote

Webflow sites and growth systems for B2B tech

B2B tech companies grow fast, and the website rarely keeps up. The site built for an earlier stage now has to explain what the company has become, win enterprise buyers and give the marketing team room to ship on its own.

Shrink Studio is a London Webflow Premium Partner for B2B tech companies, with a focus on venture-backed teams from Seed to Series B. Since 2022 a small senior team has worked on 50+ sites, for clients including Adfin, CloudNC, Forest, nxzen, Buff Motion and Steamhaus.

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2022

Overview by:

Reviewer avatar
Benjamin Hammond
Founder About the Team

Service Lines
Web Development
30%
UX/UI Design
25%
Web Design
15%
E-Commerce Development
10%
Low/No Code Development
10%
Mobile App Development
10%
Select Focus Area
No Code Development
Webflow
75%
Xano
15%
Adalo
10%
E-commerce Systems
Shopify
100%
User Experience Focus
Usability Testing
35%
User Research
35%
UX Strategy
30%
Industries
Information technology
40%
Financial services
20%
Business services
15%
Energy & natural resources
10%
Manufacturing
10%
Supply Chain, Logistics, and Transport
5%
Clients
Small Business (<$10M)
70%
Midmarket ($10M - $1B)
30%

Highly Rated Similar Providers

Have you worked with Shrink Studio?

Share your experience working with Shrink Studio on a past project by leaving a review for buyers around the world

Submit a Review

Our Story

We're Shrink Studio, a senior-led Webflow agency in Soho, founded in 2022. We combine strategic clarity, careful craft and proper handovers, so clients own their sites. Our small team of designers and developers builds marketing sites, design systems, migrations and CRO programmes for B2B tech companies, including 30+ venture-backed teams across the UK, US and Europe. The work has helped clients raise rounds, win enterprise deals and improve conversion and AI visibility.

Meet the Team

Benjamin Hammond

Benjamin HammondFounder

Founder of Shrink Studio, a London Webflow Premium Partner. I work with B2B tech teams from the first call to the monthly report, building sites their marketing team can run and keep improving.

What Sets Us Apart

Built to strip the bloat out of web development

Ben Hammond founded Shrink in 2022 after working in venture-backed product development, where he saw how bloated web development had become. Shrink is our answer: Discovery to settle the brief, Development to build a fast Webflow site, and Optimisation to keep improving it after launch.

Small on purpose, senior by design

Senior people do the actual work, from the first call to the monthly report, with no layers between you and the team. As a Webflow Premium Partner, we've worked on 50+ sites since 2022, including work for 30+ venture-backed teams across the UK, US and Europe.

Fixed scope, built to be handed over

Scope, price and timeline are agreed before we start, with no surprises at invoice. Every site is built on a component system your marketing team can run, and the work is done when your team can run the site without coming back to us for every change.

Quick Facts

4 years in business

Tools and Technology

Figma
Slack
GitHub
Vercel
HubSpot
Google Meet
Airtable
ActiveCampaign
Google Workspace
Cloudflare
Make

Commonly Asked Questions

You work directly with the senior people doing the work, from the first call to launch, and the same team stays on for Optimisation. There are no layers of account management between you and the designer or developer, so questions go straight to the person who can act on them. On Discovery and Development projects, scope, price and timeline are agreed before work starts, so everyone works from the same plan. We ask for a named owner on your side and feedback within agreed review windows. Design and build run together, so what you review is the real site rather than a mockup that changes on the way to launch. A Clarity Sprint ends with a handover session that walks you through every decision. On an Optimisation retainer, we agree goals and a reporting rhythm at the start, and every retainer includes Slack access. Care comes with a monthly note of suggested improvements. Growth and Compound add a weekly glance at the numbers and a monthly report: one page that names what moved, explains why and ends with a decision. Compound also includes a quarterly review. We're based in London and work with teams across the UK, the US and Europe.

Every engagement is built around your team owning the outcome, so we work with the people who hold the context: founders, marketing leads and whoever knows the business best. Many projects start with Discovery or a two-week Clarity Sprint. We run up to three stakeholder sessions, review competitors and the market, and turn what we hear into a written brief covering positioning, audience, sitemap and content structure. That settles what the site is for before design or build begins, and if people on your team would describe it differently, this is where it gets resolved. We run the sessions, audit and write-up, so the time needed from your side stays small. The brief is yours to keep, whether you build with us or take it elsewhere. During a build, we need a named owner, feedback within agreed review windows and sign-off on content, with access to your current site, domain and analytics in the first week. Sites are built component-first, so your marketing team can add pages, update content and run campaigns without breaking the design or waiting on a developer. The site, content and code are yours, and everything moves into your own account at launch. How it's built is documented, so your team or anyone else can run it. Every build includes 30 days of support, and the same team can carry on through Optimisation. The work is done when your team can run the site without coming back to us for every change.

We work in three stages: Discovery, Development and Optimisation. Each is a standalone engagement, so you can start with whichever matches where you are. If the team hasn't agreed what the new site is for, start with Discovery. If the brief is settled, go straight to Development. If the site is live and you want it to convert better, start with Optimisation. Discovery takes 2 to 3 weeks and covers positioning and messaging, audience research, information architecture, content strategy and a site audit. The output is a brief the whole team agrees on. Development takes 6 to 12 weeks, depending on scope, which is fixed before work starts. It covers design, the build, CMS and migration. If you're moving from WordPress, HubSpot CMS, Framer, Squarespace or a custom build, your content, redirects and SEO signals move with the site. For Adfin, that meant mapping 5,600+ old URLs through 45 redirect rules, and the site went live in eight weeks. Optimisation runs on a monthly cycle. We set up benchmarks, funnels and dashboards, then review funnels, search, AI visibility, session replays and heatmaps every week, with problems going into a ranked backlog. Each test has a written hypothesis, a metric and a sample size, and runs until the result is statistically sound. Winners go live, results are logged and the next test is picked. Alongside conversion rate optimisation, answer engine optimisation makes your site legible and citable to assistants like ChatGPT, Claude and Perplexity. CloudNC saw a 21% conversion rate uplift after we rebuilt its lead routing, and HubSpot AEO measured Adfin's brand visibility in AI answers rising from 5.33% to 21.62% between late September and mid October.

Scope and price are agreed before any work starts, and every project includes senior people doing the work and a handover your team can run with. All prices are plus VAT. Discovery starts from £3,500. A Clarity Sprint is the fixed version: £3,500 for two weeks, ending in a complete written brief. Website builds come in three sizes. A Seed Website is £15,000 and takes 6 weeks, with up to 8 pages, a CMS your team owns, a site built for AI search and 30 days of support. A Series A Website is £25,000 and takes 8 to 10 weeks, adding up to 15 page templates, more CMS collections, and CRM and analytics integrations. A Series B Website is £35,000 and takes 10 to 12 weeks, adding up to 25 page templates, a design system, and content migration and redirects. Page count, integrations and whether Discovery has already been done decide which size fits. Larger sites, web apps and multi-brand builds are scoped on a call, with a fixed price agreed before work starts. Retainers also come in three sizes. Care is £1,500 a month for 2 days of senior time, rolling monthly, covering monitoring, fixes, CMS and small page updates. Growth is £3,000 a month for 4 days, adding a CRO or AEO programme, new pages and sections and a monthly report. Compound is £7,000 a month for 9 days, running CRO and AEO together with A/B testing, a monthly report and a quarterly review, and it starts with a free audit. Growth and Compound have a three month minimum.

Our focus is venture-backed B2B tech companies from Seed to Series B, usually at the point where the site built for an earlier stage has stopped keeping up with the business. Clients include Adfin, CloudNC, Forest, nxzen, Steamhaus and Buff Motion, and we work with teams across the UK, the US and Europe. We also work with other B2B tech companies in the same position, so if you've outgrown your site, it's worth a call. Most of our work is in Webflow, and Shrink Studio is a Webflow Premium Partner, but we choose the platform that suits your goals. When we build in Webflow, we use the MAST or Lumos frameworks, which lean on Webflow variables and components. That keeps the CSS lighter and the system easier for marketers and AI tools to follow. If you're moving from another platform, migration is part of Development. We move sites from WordPress, HubSpot CMS, Framer, Squarespace and custom builds, and your content, redirects and SEO signals move with the site. Optimisation works on sites we didn't build too. The first month usually starts with an audit of what's there and where it's losing people, so you can bring us in after launch without a rebuild. Larger feature work that needs its own brief is scoped as a separate engagement.

Contact Shrink Studio

If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

Get connected to see updates from Shrink Studio like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.