SEROKELL

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Agecroft Partners

Describe what your company does in a single sentence.

Agecroft Partners is an investment consulting and third-party marketing firm that focuses on connecting hedge funds, asset managers, and institutional investors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEROKELL to accomplish?

We developed an advertising platform that automates the targeting process in ad campaigns through sophisticated keyword analysis. This system is capable of pinpointing desired audience segments with minimal to no manual input. Our goal was to develop a solution that could independently identify the target audience for a campaign, simply based on user requests in plain language.

Additionally, we wanted it to be scalable, ensuring it could support a high volume of users at the same time.

SOLUTION

How did you find SEROKELL?

Referral

Why did you select SEROKELL over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from SEROKELL were assigned to this project?

5

Describe the scope of work in detail. Please include a summary of key deliverables.

Serokell developers trained the ML model to break down a user's query into organized segments of structured language and identify the key elements. Following this, every client query is converted into specific campaign settings. As a result, users marketers can provide simple wishes about PPC campaign details; all necessary information is gathered directly from a query expressed in everyday conversational English.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This automation of operational processes allows the client to handle hundreds of user queries concurrently and tailor the AI-driven context add campaign (CPC) settings to their specific needs. The solution offered by Serokell significantly enhances the efficacy of digital advertising campaigns for the customer.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management underneath Serokell's steerage became characterized with the aid of excellence, with consistent delivery of gadgets on time table and a high level of responsiveness to our evolving desires. Their technique struck a harmonious stability between timeliness, adaptability, and a clear understanding of our mission targets.

What was your primary form of communication with SEROKELL?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out is their visionary technique, no longer simply addressing modern-day wishes but suggesting strategic and scalable solutions that resonate with our long-term desires. Their ability to look the larger photograph is a testomony to their dedication to turning in solutions that benefit us nowadays and in the destiny.

Are there any areas for improvement or something SEROKELL could have done differently?

No flaws, We are extremely happy with our collaboration.

BACKGROUND

Please describe your company and position.

I am the Founder of Cachix

Describe what your company does in a single sentence.

We host Nix binary caches.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serokell to accomplish?

• To help us with software development of open source components

SOLUTION

How did you find Serokell?

Referral

Why did you select Serokell over others?

• Pricing fit our budget
• Referred to me

How many teammates from Serokell were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• add intermediate presentation of nix-diff 
• add json output for nix-diff 
• add zstd compression support to cachix 
• fix nar serialization logic in hnix-store 
• customer.io SDK development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We decided on a list of tasks and a time frame. There was a lot of progress done for those two months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always around to respond and answer any questions. In general we didn't have communication every day, just when needed.

What was your primary form of communication with Serokell?

Virtual Meeting

What did you find most impressive or unique about this company?

There wasn't much communication needed, they understood the requirements and delivered.

Are there any areas for improvement or something Serokell could have done differently?

They didn't really know when exactly the project would start, but that's also understandable since they needed to find the right person and allocate them.

BACKGROUND

Please describe your company and position.

I am the Data Science Team Leader of start.io

Describe what your company does in a single sentence.

Media and Audiences Platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serokell to accomplish?

• NLP - POS
• NLP - Keywords Classification

SOLUTION

How did you find Serokell?

Online Search

Why did you select Serokell over others?

• High ratings
• Pricing first our budget

What was the size of Serokell’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Consultant and development of DL models and workflows in the NLP scope.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of developed features
• Accuracy and hit rating

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The lack of a Team Leader from Serokell's team in the second half of the project formed a gap between our delivery expectations to the real achievements. In the first half, things were much better. The Serokell team did their best to satisfy us.

What did you find most impressive or unique about this company?

The management is very responsive. The offboarding process was fluent, and the team left all the required information,

What was your primary form of communication with Serokell?

• Virtual Meeting
• Email or Messaging App

Are there any areas for improvement or something Serokell could have done differently?

As a consultant team, I expect Serokell to have a dedicated team leader without extra billing. Eventually, we paid for a project, and the vendor should hit the target and manage its human resource without involving us in these considerations.

BACKGROUND

Please describe your company and your position there.

We are a tech startup that helps users create an individual training program based on different human parameters and lifestyle factors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Serokell OÜ?

We hired Serokell OU for backend development services.

What were your goals for this project?

We wanted to release our individual training app. While we had a great design and frontend, we realized that our backend was lacking and wouldn’t be able to support our users’ needs in the long term. Therefore, we sought an experienced team to research and implement superior recommendation algorithms and handle the backend.

SOLUTION

How did you select this vendor?

We did market research, asked for references, and sent an RFP to about 15 firms. Serokell was among the first to respond.

Describe the project and the services they provided in detail.

We wanted to create an app that could provide our users with an individual training program based on several personal variables such as human attributes and lifestyle data. The team handled all the backend development, implementing a fast and reliable backend in Haskell to quickly process our users’ data.

What was the team composition?

Their team consisted of a project manager and several backend developers. They also appointed a QA resource and staff to overview the project. During the development process, I worked directly with the project manager that they provided.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

It's been a pleasure to work with Serokell. They assisted us with backend development and have successfully accomplished the initial goal. One of the highlights was that they managed to create an awesome algorithm to save resources and give maximum results. They showed great standards of technical knowledge and competence as well as flexibility in order to reach the intended outcome.

How was project management arranged and how effective was it?

Serokell offered highly-organized daily catch up meetings, weekly summary reports, and end of sprint demo reviews. I would say such workflow processes have hugely contributed to the successful realization of the project's goals.

What did you find most impressive about this company?

The most impressive thing about the team was the immense technical expertise the employees and managers showed in their respective areas. Each technical decision was clearly communicated and explained to us in a manner unlike the development firms I have encountered before.

Are there any areas for improvement?

I wish we had a bigger project team so maybe we could have finished the development a bit faster.