SEROKELL

BACKGROUND

Please describe your company and position.

 I am the Senior Software Engineer of a chemicals & biotechnology company 

Describe what your company does in a single sentence.

We develop chemical analysis instrumentation for a wide range of industries, including biotech and pharma.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEROKELL to accomplish?

• Develop backend for instrumentation software
• Architect and develop frontend for instrumentation software

SOLUTION

How did you find SEROKELL?

Referral

Why did you select SEROKELL over others?

• Pricing fit our budget
• Expertise

How many teammates from SEROKELL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Serokell augments our core software development team and provides needed expertise in React and Typescript development. They work with us on a daily basis to architect and develop the software that runs our instruments. This includes design documents, the software itself, and code reviews.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Serokell worked with us to meet critical deadlines in our instrument development schedule, which allowed us to deliver beta versions of our instruments to customers on time with the features that they needed to succeed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Serokell was always prompt in responding to any concerns that we had. They give realistic estimates for the work that we assign them and keep us up to date about any issues they are encountering.

What was your primary form of communication with SEROKELL?

Virtual Meeting

What did you find most impressive or unique about this company?

They are committed to find the software developers that are a good fit for our company in terms of their personal fit and expertise.

Are there any areas for improvement or something SEROKELL could have done differently?

We did have one or two contractors from Serokell that didn't work out, and while that was dealt with promptly, it would have been ideal if they had managed to prevent the bad hire in the first place.

BACKGROUND

Please describe your company and position.

I am the CBDO

Describe what your company does in a single sentence.

IT consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEROKELL to accomplish?

• help us develop the backend of our software
• consult our team on how to optimize the development process

SOLUTION

How did you find SEROKELL?

they have a very good blog about functional programming

Why did you select SEROKELL over others?

expertise in Rust, TypeScript, and Python

How many teammates from SEROKELL were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were working on a project with a very specific technical stack that included Rust & TypeScript. We found ourselves in a situation where it was challenging to hire TS and Rust experts due to the limited number of available candidates, so we had to look for external resources. The task was to assist Roonyx with the backend of software used for predictive analysis in banking applications. Our internal team handled the frontend, and Serokell took charge of the entire backend (incl. algorithms, databases, servers, and API development)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The app has finally started working :) Also we were able to meet the initial deadline that we were almost ready to give up on

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are easy to communicate with. Honestly, we were concerned about whether our internal team would be able to maintain productivity while working with an external partner, but everything went well. SEROKELL demonstrated excellent technical expertise and great project management skills.

What was your primary form of communication with SEROKELL?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Technical expertise. They have one of the strongest development teams I've ever worked with

Are there any areas for improvement or something SEROKELL could have done differently?

It'd be nice if they had someone in Florida for in-person team meetings, but it's not a big deal. We worked with a team located in LA, and the time difference was really minor

BACKGROUND

Please describe your company and position.

I am the Chief Software Officer

Describe what your company does in a single sentence.

Our company creates innovative molecular rotational resonance (MRR) spectroscopy tools, revolutionizing chemical analysis by giving users unambiguous characterization of the structure of a measured molecule. Our comprehensive platform spans from quantum chemistry simulations to automated measurements and serves the pharmaceuticals, chemicals, and consumer goods industries. 
We collaborate with Serokell in to develop and enhance our spectrometer's instrument control software. This includes updating the operating software, improving operational speed, and automating the recording of research analysis results.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serokell to accomplish?

• Ground up re-write of our core instrument control software for a new instrument platform with a tight deadline and evolving requirements.

SOLUTION

How did you find Serokell?

• Online Search
• Referral

Why did you select Serokell over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• High technical expertise in target language

How many teammates from Serokell were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ground up re-write of our core instrument control software for a new platform. Initially, the instrument control software for our spectrometers was written in Python, had evolved from prototype quality code, and was now around 10 years old. Over time, as we needed to support new functionality, we encountered issues supporting the legacy code, and were about to begin work on a new product platform. This presented an opportunity to re-evaluate our tech stack.
In the end, we felt that moving to a statically typed language with a strong type system would pay off, even if it meant the solution would need to to be developed from scratch. And Serokell was ready to write such one using Rust. Additionally, we faced challenges with the UX/UI. At this juncture, a Serokell designer stepped in. 
Working together with our product team, Serokell created a user-friendly interface for our platform, which we continue to refine and develop together. This is an ongoing project, and we're utilizing an Agile approach to development. Our collaboration with Serokell began in January 2023, and we intend to continue it into 2024. 
Serokell is handling a specific portion of our project: they are assisting us in rewriting/porting the instrument control software in Rust and Typescript while also assisting in the design of the UI/UX. The completion date for this part of work is the end of the year, but we plan to continue the development as there are more features planned in our roadmap.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This is an on-going project, but we have already hit many software release milestones including successful customer demos. We are now running the new software on a daily basis in our own lab and are getting closer to being feature complete enough to ship beta units to early adopter customers. Serokell has exceeded our expectations in their ability to flex and respond to our evolving requirements, which included a full UI overhaul half way through the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

As stated in the section above, they definitely were responsive, especially in light of our requirements sometimes evolving. Also, in two cases, we have had good engineers that were not a great fit for the project, due to domain knowledge or just cultural fit, and they responded promptly to our concerns by providing others that worked out great. They are a full service solution, which makes our development process much easier. 
Ultimately, we were responsible for the overall task management, while Serokell was a dedicated team to support and speed up the practical realization of our innovative ideas. That said, Serokell also brought their own project management best practices to the effort, which was helpful to the overall management of the project.

What was your primary form of communication with Serokell?

Virtual Meeting

What did you find most impressive or unique about this company?

Serokell has deep technical expertise in writing quality software, by using strongly typed languages that help you avoid certain classes of bugs and poor engineering practices from the start. This is not so common in the world of outsourced dev shops. These guys are smart and at the top of their game, and furthermore care about their craft. Ask why something was done this way and you will get a well thought out answer, no quick and dirty solution with layers of tech debt that you will discover later down the road after the contract has been completed. 
Together, we're creating an absolutely unique and pioneering product in the spectroscopy market. Our technology and team are among the leading in the world in our field. This is deep science and we are the first to commercialize this technique. We need a flexible and well-educated team to understand our requirements and turn them into working software. 
We also needed to execute our vision on a very tight deadline for funding reasons. Serokell is the team that meets our needs and expectations and continues to be responsive as our requirements evolve real time based on early customer feedback.

Are there any areas for improvement or something Serokell could have done differently?

At the beginning, we faced some challenges in aligning our expectations. We had hoped for a faster start to the process, but we understand that with our unique and niche requirements, grasping our vision can be complex. We are pleased that Serokell overcame these difficulties and hope they maintain the speed and quality of work they have provided us so far.

BACKGROUND

Please describe your company and position.

I am the Chief Executive Officer of Wisk

Describe what your company does in a single sentence.

Wisk is a company that develops electric, autonomous air taxis for urban mobility.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serokell to accomplish?

• Developed a fully automated, two-tier ML prediction system for changing air ticket prices dynamically.

SOLUTION

How did you find Serokell?

Online Search

Why did you select Serokell over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Serokell were assigned to this project?

4

Describe the scope of work in detail. Please include a summary of key deliverables.

• Designed a price modifier for the customer ticket sale platform based on historical data: previous pricing patterns, competitor actions, seasonal trends, and market conditions 
• Implemented random forest as the primary model and switched the evaluation procedure from the MAPE metric to SMAPE, resulting in an error correction improvement of approximately 10-15% 
• Reduced service costs and increased customer ROI through dynamic price updates based on ML modifiers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Serokell successfully accomplished our goal of developing a fully automated, two-tier ML prediction system for changing air ticket prices, resulting in a dynamic pricing platform that utilizes historical data, competitor actions, seasonal trends, and market conditions. Their integration of a random forest model and switch to the SMAPE metric improved error correction by approximately 10-15%, leading to reduced service costs and increased customer ROI. 

Serokell's proactive project management, expertise in progressive ML approaches, and flexibility in implementation were impressive, and we are 100% satisfied with the results, looking forward to future collaborations as we continue to modify our platform.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Serokell company was proactive from the initial step of our cooperation, providing valuable tips on optimization of the system modification and sharing their expertise about different aspects of ML solution alternatives based on our wishes.

What was your primary form of communication with Serokell?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are real experts with academic knowledge of the most progressive ML approaches, very flexible and quick in the implementation.

Are there any areas for improvement or something Serokell could have done differently?

I don’t know. We are completely satisfied with the cooperation and the results. Will come for the next order when we modify our platform further.

BACKGROUND

Please describe your company and position.

I am the Managing Director, Founder & CEO of Cypress Premium Funding, Inc.

Describe what your company does in a single sentence.

Cypress Premium Funding provides short term loans for businesses and individuals for their commercial insurance policies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serokell to accomplish?

• We hired Serokell to develop ML-based credit scoring and fraud detection models. The main objective was to study the behavior of 70,000 fintech company clients who had already received loans and predict whether they would be late in their payments, using historical data. The ultimate aim was to enhance the credit scoring model by identifying intentional defaulters and unintentional defaulters, thus improving our decision-making process.

SOLUTION

How did you find Serokell?

Online Search

Why did you select Serokell over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Serokell were assigned to this project?

4

Describe the scope of work in detail. Please include a summary of key deliverables.

The work involved developing ML-based credit scoring and fraud detection models. Serokell focused on studying the transactional behavior of 70,000 company clients who had received loans to identify two groups of defaulters: intentional and unintentional defaulters. The key deliverables included an enhanced credit scoring model capable of distinguishing between these defaulters and predicting potential late payments.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project were highly successful. Serokell's ML-based credit scoring model showed a significant reduction in the error rate for defaulters' classification, surpassing 10%. This demonstrated notable progress in the accuracy and efficiency of the model.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered the projects on time, meeting our expectations and requirements. We would specifically mention their responsiveness to our needs and high professionalism throughout the collaboration.

What was your primary form of communication with Serokell?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of Serokell was their expertise in machine learning, which they applied to develop innovative solutions. Their exceptional performance, timely delivery, and commitment to achieving the project's objectives made them a valuable partner in our job.

Are there any areas for improvement or something Serokell could have done differently?

The work was done as we required, we are happy with the results.

BACKGROUND

Please describe your company and position.

I am the Owner of Rugg Manufacturing Co.

Describe what your company does in a single sentence.

Rugg manufactures wooden hay rakes, domestic snow tools and lawn & garden tools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serokell to accomplish?

• We need to automate the data analysis, getting the assessment of our stores based on the user's feedback. So, we invited Serokell to implement the ML model for evaluation.

SOLUTION

How did you find Serokell?

Referral

Why did you select Serokell over others?

• Great culture fit
• Referred to me

How many teammates from Serokell were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Implemented the ML evaluation, validated the results, and integrated the model into the working software system of the retailer net. Increased the efficiency of the reporting system, dismissing the manual reporting and analysis of aggregated data. Increased the ROI of the project while dismissing the human error and increased the transparency of the evaluation for each store in the net.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We gain transparent system of evaluation, automation let us decrease the working pressure on the analytical department, and we do not need to hire new people with increasing of the net stores.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The solution was provided according to the scheduled deadlines, all the communication was productive and we are satisfied with the quality of their ML system.

What was your primary form of communication with Serokell?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They really know everything about AI and effective ML model development. They were proactive with the suggestion and worked very smart solutions for our IT system.

Are there any areas for improvement or something Serokell could have done differently?

No, there's none. Happy to refer them as great professionals working on a cutting edge of the industry.

BACKGROUND

Please describe your company and position.

I am the Chief Technical Officer of Yakkertech

Describe what your company does in a single sentence.

Yakkertech is the performance capture and tracking solution providing the most flexible and accurate data product for your entire baseball or softball sports organization.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serokell to accomplish?

• Software Development
• Team Augmentation
• New Feature Implementation

SOLUTION

How did you find Serokell?

Online Search

Why did you select Serokell over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Serokell were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Augmenting our team of developers to assist in adapting some of our software modules to a new distributed computing architecture.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The modules that were adapted had corresponding software tests that passed, and integration tests for the entire software assured that all of the adapted components worked together correctly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had an experienced developer who was the project manager who oversaw the scheduling and planning, and worked in conjunction with our software developers. They delivered the items on time and were responsive to email and Slack communications despite being in a quite different time zone.

What was your primary form of communication with Serokell?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their expertise in Haskell software development and how quickly they were able to come on board and start helping with the development process.

Are there any areas for improvement or something Serokell could have done differently?

No, they were engaged in and excited about the project, wanted to make sure we were satisfied, and worked quickly and professionally.

BACKGROUND

Please describe your company and position.

I am the CEO of Thermo Fisher Scientific

Describe what your company does in a single sentence.

Our company provides innovative technologies and pharmaceutical services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serokell to accomplish?

• We hired Serokell with the goal of optimizing our IT infrastructure and ensuring smooth operations for our company.
• We needed to improve system reliability, enhance data security measures, streamline internal processes, and increase overall operational efficiency.

SOLUTION

How did you find Serokell?

Referral

Why did you select Serokell over others?

• Good value for cost
• Referred to me

How many teammates from Serokell were assigned to this project?

4

Describe the scope of work in detail. Please include a summary of key deliverables.

Serokell approached our project with great professionalism and expertise, and the scope of work encompassed implementing necessary upgrades, ensuring stability, scalability, and resilience of our systems. They implemented robust security measures, including firewalls, encryption, and intrusion detection systems, to safeguard our sensitive information. 

They proposed and implemented streamlined processes and automation solutions to improve productivity and reduce manual errors. They established proactive monitoring systems to detect and resolve potential issues before they impacted our operations. They also provided ongoing system maintenance, including regular updates and patches, to ensure the highest level of performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to Serokell's exceptional services, we witnessed significant measurable outcomes such as:

• Downtime was reduced by 35% due to proactive monitoring and prompt issue resolution. 
• Our system availability increased to 99.9%, ensuring uninterrupted operations. 
• We have got zero security breaches or data leaks during the engagement.
• The streamlined processes and automation solutions reduced manual effort by 25% and increased overall productivity by 20%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout the engagement, we had an exceptional project management from Serokell. They exhibited a high level of professionalism, efficiency, and responsiveness. Deliverables were consistently delivered on time, exceeding our expectations. They actively sought feedback and ensured our needs were met promptly and effectively. Their clear communication and regular progress updates kept us informed and involved throughout the project.

What was your primary form of communication with Serokell?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most about Serokell was their technical expertise and their ability to understand our specific industry requirements. We loved the way they addressed our needs and goals and were able to meet them on schedule.

Are there any areas for improvement or something Serokell could have done differently?

We couldn't find any faults during the engagement with them.

BACKGROUND

Introduce your business and what you do there.
I’m a former project manager for Synkizz.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Serokell?
We set out to create a platform to synchronize user videos with music. The software that already existed in the market was not good enough; some videos looked unnatural.

SOLUTION

What was the scope of their involvement? 
Serokell helped create a platform that offered musicians a range of options for creating professional video clips. 
The initial phase involved formalizing the problem to understand the difficulties and approach and choose the algorithm. We were quite involved in this stage. Serokell helped design the algorithm to synchronize the video and music. 
Following the first stage, the team at Serokell developed the platform using Python and video and audio libraries to produce the algorithm.

What is the team composition?
We were mostly in touch with the project manager and the owner.

How did you come to work with Serokell?
They were recommended to us by a friend. They had a solid academic background which was important for us when it came to the development of the algorithm.

How much have you invested in them?
We spent about $50,000.

What is the status of this engagement?
We worked with Serokell from December 2022–January 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
They met our criteria, and we were greatly satisfied. We assessed their performance based on test data and a few metrics.

How did Serokell perform from a project management standpoint?
We communicated with Serokell daily during the initial stage via Slack and Zoom video calls. During the next phase, we were in touch with them on a weekly basis.

What did you find most impressive about them?
I liked Serokell’s academic approach; they always backed up their statements with research, which was important for me since I came from an academic background. They were also proactive, and they delivered what they promised.

Are there any areas they could improve?
Nothing comes to mind.

Do you have any advice for potential customers?
We enjoyed working with Serokell, and I would definitely recommend them.