Sequence Commerce - The Best Amazon Advertising Agency

BACKGROUND

Please describe your company and position.

I am the Manager of Chef Craft Kitchenware

Describe what your company does in a single sentence.

My company sells kitchen tools and cookware

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Amazon PPC Management

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce completed a full Amazon account audit, restructured campaigns, separated branded and non-branded traffic, expanded long-tail keyword targeting, rebuilt Sponsored Brands and Sponsored Display campaigns, optimized placements, and provided ongoing bid management with weekly reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within four months, ACoS dropped by about 30%, ROAS improved, and several priority keywords reached page-one organic rankings. We also discovered that some high-performing keywords no longer required paid support.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on schedule. The team explained every optimization clearly, and Slack communication was consistently fast and helpful.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Instead of simply adjusting bids, they rebuilt the account structure, which made the biggest difference in overall campaign performance.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

The onboarding process involved more paperwork than expected, but it ultimately helped create a smoother working relationship.

BACKGROUND

Please describe your company and position.

I am the Founder of LuxetPure Personal Care

Describe what your company does in a single sentence.

We provide high-quality skincare, haircare, and personal care products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• AI Visibility, Technical SEO
• Content Optimization

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce audited our visibility across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. They rewrote product pages, improved category pages, implemented AI-friendly schema, built FAQ hubs, created educational content, and monitored performance with weekly updates and monthly reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within about 90 days, our products started appearing in ChatGPT and Perplexity for key buyer searches. Branded search volume increased by roughly 18% QoQ, AI referral traffic became measurable in GA4, and both Amazon and Shopify organic conversions improved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was well organized with clear timelines. Communication through Slack was fast, weekly meetings kept everything on track, and they quickly adjusted priorities when we launched a new product.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They truly understand AI product discovery. Every recommendation was backed by a clear explanation of how AI models evaluate and recommend brands.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

We'd like deeper competitor benchmarking that compares our visibility against the same AI prompts. They mentioned this feature is already on their roadmap.

BACKGROUND

Please describe your company and position.

 I am the Founder of a baby products retailer.

Describe what your company does in a single sentence.

We create and sell baby products designed to make everyday life easier for parents and caregivers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• We hired Sequence Commerce to improve our Amazon advertising performance, manage DSP and PPC campaigns and help us increase sales through better marketplace visibility.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Online Search

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

Great culture fit

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce managed our Amazon DSP and PPC campaigns, audited our product listings, identified conversion issues and implemented ongoing advertising and ecommerce marketing strategies to improve visibility, traffic and sales performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They spotted a listing issue on week one that had been costing us sales for months. After addressing the issue and optimizing our advertising efforts, we saw improvements in account performance and marketplace visibility.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team delivered on time, communication was clear and there was close monitoring campaign performance.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team geniunely knows their stuff. It was clear from the beginning that they had deep knowledge of Amazon and could quickly identify issues that others had overlooked.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

We were very happy with the engagement.

BACKGROUND

Please describe your company and position.

 I am the Co-Founder of a fitness company 

Describe what your company does in a single sentence.

We develop and sell sport supplements to help athletes achieve their perfoemance goals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• To improve our Amazon advertising performance
• To create a more effective keyword strategy to drive long-term growth

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Online Search

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team conducted a full audit of our Amazon account, restructured our PPC campaigns and also refined our keyword strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Campaign efficiency improved. Within the first three months, we saw a noticeable improvement in our organic rankings. Overall visibility increased, the ROI is very clear.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was organized, responsive and proactive throughout the project. They kept us updated on progress.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The improvements to our keyword strategy and campaign structure delivered results much faster than previous approaches we had tried.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

Overall, we were very satisfied with the engagement and did not encounter any significant issues during the project.

BACKGROUND

Please describe your company and position.

I'm an account Manager of an apparel and accessories company 

Describe what your company does in a single sentence.

we are a licensed apparel and accessories suppliers to high street  and online fashion.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Get our sales up due to crowded market category

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

our brand searches jumped to 72% in 4 months, with an increase in subscribers and signup, which means our brand was reaching new customer and audiences.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

we saw an all time high search rate and an increase in festive revenues by 48%, with a lot of subscribers on our products page.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The sequence team know a lot about their offering and gave a timeline they could achieve and promptly met up with the deadline set and responded to all our needs on time.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their marketing approach was top-notch, using marketing trends to draw buyers to our company really worked well and helped us achieve our quarterly goal with ease.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

Nil, however onboarding could be faster.

BACKGROUND

Please describe your company and position.

 I am the Marketing Manager of a consumer products & services company 

Describe what your company does in a single sentence.

A UK-based manufacturer and installer of high-efficiency air source heat pumps, delivering fully funded, low-carbon heating solutions with industry-leading speed, service, and ROI. Designed in Sweden and expanded from the Netherlands, our systems reflect the best of Scandinavian engineering, proven in some of the harshest climates. Now firmly established in the UK, We are proud to combine cutting edge technology with a local, customer focused approach.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• To convert visitors to buyers on our amazon profile

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Referral
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rebuilt the A+ Content around what makes our stuff worth it, put us side by side with competitors so shoppers could see the difference, and found the search terms that people with bigger budgets actually type in. our conversion rate flew up to 9.2% from 4.7% with more buyers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion on our top product went from 4.8% to 9.2%. People started buying more per order too, with average order value up 18%. The whole thing paid for itself within the first month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team were able to get our product result delivered in a timely manner and also made sure weekly and daily metric were met and delivered.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their proactive approach to handling our marketing task and addressing issues that arose along the way was impressive.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

onboarding took a while, asides that all went well.

BACKGROUND

Please describe your company and position.

 I am the Co-Founder of a snack company.

Describe what your company does in a single sentence.

We produce sustainable, nutrient-dense roasted pulse snacks.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Winning a sale here and there wasn't going to cut it. Our category is crowded and we needed people to remember us and keep coming back, not just grab whatever's cheapest that day.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Referral

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce built a plan that balanced brand awareness with conversion and retargeting. They set up competitor defense campaigns, planned around seasonal spikes and made sure we weren't running ads on stuff we couldn't fulfill.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand searches jumped 72% in eight months. Revenue grew 48% with ROAS holding above 4.5x. Subscribe and Save sign-ups climbed 35%, meaning people are coming back on their own. That's the kind of growth that sticks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team provided a balanced and integrated approach, successfully transitioning the brand from simple conversion to sustainable, recurring growth.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their ability to deliver growth that sticks, focusing on high-level brand awareness and defensibility that resulted in a significant lift in repeat customers and organic search.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

None, they did exceptionally well.

BACKGROUND

Please describe your company and position.

I am the CEO and Company Director of an poutdoor recreation brand.

Describe what your company does in a single sentence.

I'm the Founder and  Managing director for an outdoor recreation brand. We've been on Amazon for five years with around 80 products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Give us a competitive edge against new competitors.
• Ensuring our listings on Amazon got to the targeted audiences.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce researched keywords across every product category, studied our top 10 competitors, and rewrote all 80 listings. Two copywriters and a project manager knocked it out in six weeks.
Catalog-wide conversion rate went from 9.1% to 11.7%. Organic impressions jumped 45% in 60 days. The copy was sharp, read well, and actually sounded like our brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 Catalog-wide conversion rate went from 9.1% to 11.7%. Organic impressions jumped 45% in 60 days. Some of our top sellers saw conversion lifts over 50%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The teams responses to questions and feedback were are topnotch and provides clear responses.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The insightful knowledge they have about market mechanics and what is currently working is really a great feat for the team.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

Nil.

BACKGROUND

Please describe your company and position.

 I am the Founder/CEO of a portfolio company.

Describe what your company does in a single sentence.

I oversee marketplace strategy for a portfolio company. We run 4 brands on Amazon that together do north of $12 million a year.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Multitasking our 4 different companies with minimal clashes in tasks.
• grow our Amazon profit margin.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Referral
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce gave each brand its own dedicated people while putting a senior strategist across the full portfolio. They run ads, listings, compliance, reporting, everything, and we sit down monthly to talk about the big picture.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

First year, revenue across all four brands grew 38%. Brand health scores went from 89% to 97%. Ads improved across every brand. Managing four brands is messy and they made it look easy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Four brands, four different identities, one marketplace. Each brand needs its own game plan but someone still has to keep the whole thing moving in the same direction. It was more than our team could juggle internally.
Sequence and its teams of expert handled this in the best way we could imagine and made our target attainable while delivering results timely at all times, a good job.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They take tasks head-on and see all challenges with optimism, even where we doubted the results.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

At the moment none.

BACKGROUND

Please describe your company and position.

I am the Global Head of Sales of a beauty and skincare brand. 

Describe what your company does in a single sentence.

We are a beauty and skincare brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Our last agency left things in rough shape. Duplicate campaigns, no negative keywords, no real structure. We needed someone to come in, clean it all up, and build something that could actually grow without bleeding money.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Online Search

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They scrapped everything and started fresh. New keyword research, proper campaign structure, bid rules, search term workflows and ongoing negative keyword cleanup.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

PPC revenue grew 120% over six months. They found over 200 junk keywords eating our budget. Organic rankings climbed too as sales picked up. ACOS dropped from 48% to 24% in 90 days. Honestly wish we'd found them sooner.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Two PPC specialists on our account with check-ins every two weeks. Sequence Commerce scrapped everything and started fresh.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They spotted over 200 junk keywords wasting budget and lifted organic rankings.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

Their results were outstanding.