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Amazon PPC for supplement and wellness brands

SellWell is an Amazon PPC agency for supplement and wellness brands on Amazon US and Amazon UK. Founder Muqadas Ghous runs every account herself. She has a Master's in Chemistry and has managed more than $13M in Amazon ad spend since 2019.

  • Min project size
    $1,000+
  • Hourly rate
    $25 - $49 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2024

Overview by:

Reviewer avatar
Muqadas Ghous
Founder About the Team

Service Lines
Pay Per Click
70%
Ecommerce Marketing
30%
Select Focus Area
PPC Focus
Amazon Advertising
100%
Industries
Consumer products & services
60%
Medical
40%
Clients

No Clients have been added yet…

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Our Story

Muqadas Ghous started in chemistry and moved into Amazon advertising in 2019. While running accounts at Nuanced Media, BAD Marketing, Buy Box Experts and Olsam, she saw how much ad money supplement brands lose when keywords ignore what is actually in the bottle. She founded SellWell to fix that, working only with supplement and wellness brands on Amazon US and UK. She still runs every account herself, with no juniors and no handover after month one.

Meet the Team

Muqadas Ghous

Muqadas GhousFounder

Muqadas Ghous is the founder of SellWell, an Amazon PPC agency for supplement and wellness brands on Amazon US and UK. She has a Master's in Chemistry and has managed more than $13M in Amazon ad spend since 2019.

What Sets Us Apart

A chemist reads your supplement label

Muqadas has a Master's in Chemistry. She builds keywords from the supplement label itself, like ingredient forms and doses. Someone searching magnesium glycinate wants something very different from someone searching magnesium oxide, and that gap is where a lot of ad money goes missing.

Supplement and wellness brands only

SellWell works with nothing else. Ads and listing copy are written to stay inside Amazon's supplement claims rules, and Muqadas has worked directly with FDA officials to get pulled supplement listings reinstated.

The founder runs every account

No juniors and no handover after month one. Muqadas has managed more than $13M in Amazon ad spend since 2019, with monthly budgets over $300K, and she runs every SellWell account herself.

Quick Facts

2 years in business

Commonly Asked Questions

Muqadas Ghous runs every account herself, so there is no account manager in the middle. In the first week she goes through the brand's search terms, campaigns and listings, finds where ad money is being wasted, and fixes that first. After that she works the account every day: bids, search terms, negative keywords and new keyword tests built from the supplement label. Clients get a short update every week and a full report every month with ad sales, TACoS, ACoS and organic rank for their main keywords, plus what she is changing next.

Supplement and wellness brands that already sell on Amazon US or Amazon UK and want their ads to turn a profit. That includes vitamins, minerals, protein, collagen, gut health and other wellness products. Good fits are brands spending on Amazon ads without the results to show for it, brands whose listings are not converting the clicks they pay for, and website-first brands that are new to Amazon and want ads and listings set up properly from day one. SellWell does not take brands outside supplements and wellness.

A small number, on purpose. Muqadas runs every account herself, so SellWell keeps its client list short. That way each brand gets the founder's time every day, not a junior's.

Supplements play by different rules on Amazon. Claims are tightly policed, listings get pulled for wording that looks harmless, and shoppers search by ingredient form and dose, not just product type. Someone searching magnesium glycinate wants something different from someone searching magnesium oxide. Muqadas has a Master's in Chemistry, so she builds keywords from the label and keeps ad and listing copy inside Amazon's supplement rules. A general agency usually treats a supplement like any other product, and that is where ad money goes missing.

It starts with a free video audit. Muqadas records a short video going through the brand's Amazon listing and ads, showing what is working, where money is leaking and what she would fix first. There is no pitch and no commitment. If the brand wants to go ahead, they book a call at calendly.com/sell-well/30min, give access to Seller Central and the ads console, and the first week goes into fixing the biggest leaks.

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