SellTru

BACKGROUND

Please describe your company and position.

I am the Founder of Feel Good RN

Describe what your company does in a single sentence.

At Feel Good RN, our mission is to empower individuals and organizations with evidence-based solutions that enhance well-being. From frontline disaster relief to corporate wellness initiatives, we are committed to making better health accessible, practical, and effective.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SellTru to accomplish?

• Take Ideal360 from no Amazon presence at all to a live, compliant, FBA-stocked listing, then build enough visibility and sales velocity for Amazon to work as a real channel for a brand-new product.
• Provide performance monitoring, bid adjustments, keyword refinement, search term optimization as part of the maintenace strategy of the Ideal360 brand in the Amazon marketplace

SOLUTION

How did you find SellTru?

Referral

Why did you select SellTru over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from SellTru were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

SellTru provides the following services for the FeelGoodRN brand, Ideal360°:

1.1 Amazon Account & Brand Setup SellTru will manage the complete Amazon Seller Central setup to ensure proper and compliant account configuration. Services include:

• Seller Central configuration

• Brand Registry support

• Backend account settings

• Proper product categorization and positioning

• Compliance-focused setup to reduce future account risk 

1.2 Product Listing Creation (1 SKU) SellTru will create one (1) complete Amazon product listing from scratch, including:

• Keyword research

• Optimized product title

• Bullet points

• Product description

• Backend search terms The listing will position Ideal360° as a WHO-based oral rehydration solution, with emphasis on clarity, credibility, and consumer education rather than as a general sports electrolyte product. 

1.3 Amazon Brand Store SellTru will design and build a one-page Amazon Brand Store to:

• Clearly explain the Ideal360° product

• Communicate the brand mission

• Establish trust and authority

• Support advertising campaigns

• Prepare the brand for future expansion 

1.4 PPC Setup & Ongoing Management Initial Setup Includes:

• Campaign structure creation tailored to a single-SKU brand

• Keyword targeting focused on high-intent oral rehydration and dehydration search terms

• Initial bid strategy and budget allocation 

• Campaign launch and tracking setup

Ongoing Management Includes:

• Performance monitoring

• Bid adjustments

• Keyword refinement

• Search term optimization

• Data-driven scaling strategy as reviews and sales increase 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ideal360 reached #3 organic rank for its main search term, oral rehydration salts, within about four months of the listing going live, starting from no reviews and no sales history.

The first production run sold through to the point of reordering, and a second production cycle is now in progress.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was accessible, friendly, and able to meet project deadlines. 

What was your primary form of communication with SellTru?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Andrew's (SellTru Agent) has a significant amount of knowledge about the Amazon marketplace. I am sure that without his aid, our team at FeelGoodRN would have had difficulty navigating the Amazon platform.

Are there any areas for improvement or something SellTru could have done differently?

Provide a strategy for the transiton of knowledge (from seller to client)

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Digest Pharma, a consumer products and services company. We develop, manufacture, and sell herbal dietary supplements for digestive disorders like IBS and dyspepsia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SellTru?

We needed help managing and optimizing our online advertising, inventory, and sales on Amazon and Walmart.

SOLUTION

What was the scope of their involvement?

SellTru manages 20 online advertising campaigns, product listings on Walmart.com, and inventory replenishment.

What is the team composition?

We work with one teammate from SellTru.

How did you come to work with SellTru?

We found them through an online search and chose them because they were close to our geographic location.

What is the status of this engagement?

We started working together in June 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

SellTru has dramatically increased the sales generated by our established product GutCalm (for IBS) and our recently launched new product DigestCalm (for indigestion). The team has decreased our ad spend by 20% and increased our sales by 70%.

How did SellTru perform from a project management standpoint?

SellTru delivers on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

The speed at which SellTru delivers results in the marketplace is impressive.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.