The Search Mechanics

BACKGROUND

Please describe your company and position.

I am the Marketing & Communications Director of Kentec Training

Describe what your company does in a single sentence.

As a third-generation, family owned and operated business with high street roots dating back to 1978, Kentec Training delivers over 150 safety training programmes that ensure companies, organisations and individuals remain competent, knowledgeable and safe.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Search Mechanics to accomplish?

• Increase the visibility of Kentec Training’s courses in search results and drive more relevant traffic to our website.
• Generate more direct enquiries and course bookings from individuals and businesses actively searching for health and safety training.
• Improve return on advertising spend by focusing budget on the courses, locations and search terms most likely to generate revenue.

SOLUTION

How did you find The Search Mechanics?

Referral

Why did you select The Search Mechanics over others?

Referred to me

How many teammates from The Search Mechanics were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Search Mechanics manage and optimise Kentec Training’s paid search activity across Google Ads and Microsoft Advertising, with the aim of increasing course visibility, attracting relevant customers and generating measurable enquiries and bookings.

Their work includes campaign management, keyword targeting, advert creation and testing, budget and bid optimisation, conversion tracking and performance reporting, while continually identifying opportunities to improve return on advertising spend and reduce wasted budget.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project is ongoing, but measurable progress has already been demonstrated through increased paid search visibility, website traffic and conversions.

Performance is monitored through metrics such as impressions, clicks, click-through rate, cost per click, conversions and return on advertising spend, with ongoing optimisation helping to improve campaign efficiency, attract relevant users and generate trackable enquiries and bookings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been very responsive and proactive throughout. Jon & James are attentive when resolving any issues we raise, communicate clearly and act promptly where changes are needed. They also regularly suggest new opportunities and approaches that could improve campaign performance, rather than simply maintaining the existing activity.

What was your primary form of communication with The Search Mechanics?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was the human element of working with them. Communication feels relaxed, approachable and genuine, which makes it easy to have open conversations about the project, including any frustrations or wider issues that may be affecting it, without feeling like every interaction has to be overly formal. That has helped build a strong working relationship and makes collaboration feel much more natural.

Are there any areas for improvement or something The Search Mechanics could have done differently?

The only area for improvement would be introducing a concise monthly report summarising performance, key changes and recommendations that I can review and refer back to in my own time, outside of our virtual meetings.

Outside of this, they have been fantastic; responsive, proactive and easy to work with throughout the project.