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Sea Salt Marketing

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Specialist builder marketing. AU + NZ. Since 2015

Sea Salt Marketing is Australia's specialist digital marketing agency for residential builders.

Founded in 2015 by Amanda Cordner — a former marketing director with senior roles at L'Oreal,

Lion Nathan, Heinz, and Fonterra — the agency was built on a single premise: builders deserve

marketing that actually works for their industry, not generic digital tactics repurposed from

other sectors.

For over a decade, Sea Salt has partnered with custom home builders, project builders, and

  • Min project size
    $1,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    2 - 9
  • Locations
    Melbourne, Australia
  • Year founded
    Founded 2015

Overview by:

Reviewer avatar
Amanda Cordner
Founder and Director About the Team

2 Locations

  • Melbourne , Australia
  • Crows Nest , Australia

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    Our Story

    Sea Salt Marketing is a specialist agency for residential builders across Australia and New Zealand. Founded by Amanda Cordner in 2015, we've spent 10+ years doing one thing: helping builders attract better leads, build stronger brands, and grow their businesses without the stress. We don't work with everyone. We work with builders. That focus means we know your industry, your buyers, and what actually moves the needle. Marketing that is worry-free. That's the promise.

    Meet the Team

    Amanda Cordner

    Amanda CordnerFounder and Director

    After senior roles at L'Oreal, Lion Nathan, Heinz & Fonterra, Amanda founded Sea Salt Marketing in 2015. Now a recognised builder marketing expert, she's helped hundreds of builders across AU and NZ grow their brand and win more leads.

    What Sets Us Apart

    We only work with builders

    Residential building is all we do. That means we know your buyers, your industry, and what actually drives enquiry. No generalist guesswork. Just specialist strategy that gets results.

    A decade of proven results.

    Since 2015, we've helped hundreds of builders across Australia and New Zealand grow their brand and win more leads. We've seen what works, what doesn't, and how to move the needle fast.

    Marketing that is worry-free.

    Builders are busy. The last thing you need is a marketing agency that adds to your stress. We work as an extension of your team — proactive, transparent, and focused on results that matter.

    Quick Facts

    11 years in business

    Commonly Asked Questions

    The difference is in the format that people discover you. Traditional marketing is across print and broadcast media such as magazines, newspapers, radio and television. Digital marketing refers to marketing that appears on digital media, such as social media and websites. For many businesses, it is usually recommended that a brand strikes a balance between both traditional and digital marketing. But traditional marketing remains quite costly, and is therefore only a real option for large corporations or big brands trying to target a broad audience. Digital marketing offers flexibility and the chance to target a niche, local audience. That’s why for builders, digital marketing is essential.

    The time it takes to see results from a marketing campaign is dependent on what’s called the product or service’s life cycle. For our builder clients, when a person decides to build or renovate their home it’s often one of the biggest investments they will make in their lifetime. Based on consumer research, this usually involves a six to nine-month decision-making process. Therefore, to best leverage and monetise this decision making process, we craft a marketing strategy that supports this sales funnel over a six to nine-month timeframe.

    The brilliance of digital marketing is that everything is measurable, so we’re able to access specific and detailed metrics that tell us exactly what is working and what can be improved. Specific tools to monitor progress include Google Analytics, and Facebook and Instagram insights. While these tools provide instant data, a long-term approach is needed to build familiarity with your potential customers. And this is where brand marketing is designed to build brand awareness and essentially, bring you new business. The more times someone sees your brand and business, the more they get to know you and the more likely they are to build a relationship with you. And that’s how digital marketing and brand marketing partner together for the most efficient and effective results. Hence, digital marketing effectiveness can also be gleaned from an increase in social media followers, website traffic, database growth and enquiry rate.

    This depends on what your objectives are, and what resource and expertise you have in-house to support your marketing strategy. There are two costs when it comes to your marketing plan. The first is the strategy and management of the campaign. The second is your media spend on a particular platform (eg. Facebook ad spend). After long-term analysis over multiple clients, we recommend a minimum spend of $2,500/month for our building clients, with some of our bigger builders spending up to $10,000/month.

    An effective landing page includes: a single conversion goal a clear call to action a unique selling proposition smart and succinct language quality graphics and imagery. At Sea Salt, we recommend offering free, educational brochures and PDF downloads on landing pages, to help your clients understand the building industry and what they can expect from their building experience. This is called an opt-in which is a great way to collect prospective client information while providing helpful information to foster a relationship.

    Locations (2)

    3 Albert Coates Lane Melbourne, Australia 3000

    2 - 5

    Contact Sea Salt Marketing

    If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

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