Scalero

BACKGROUND

Please describe your company and position.

I am the Marketing Associate of a food & beverages company

Describe what your company does in a single sentence.

Wine subscription company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Scalero to accomplish?

• Email personalization
• Email design coding

SOLUTION

How did you find Scalero?

• Referral
• Other

Why did you select Scalero over others?

• Good value for cost
• Referred to me

How many teammates from Scalero were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Worked on the email migration from Klaviyo to Braze 
• Worked on implementing product blocks, email designs, email templates

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Email success 
• Optimization for the marketing team

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Scalero's project management is excellent. The team communicates effectively and always delivers on time.

What was your primary form of communication with Scalero?

Email or Messaging App

What did you find most impressive or unique about this company?

Scalero is very flexible with the services they provide. They often come to us with suggestions too!

Are there any areas for improvement or something Scalero could have done differently?

None

BACKGROUND

Please describe your company and your position there.

Director of Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Scalero?

Auto group with many brands and dealerships, wanted to reach out to customers to give them a variety of offers including new, used and service.

SOLUTION

How did you select this vendor?

I talked to half a dozen agencies. I liked that they only did email (and some text) marketing. They weren't going to try to sell me on something else. Also they were willing to learn and use my crm.

Describe the scope of their work in detail.

They put together a calendar of email marketing offers for each dealership and then develop creative and a distribution list. They track everything from click thrus to unsubscribe in google docs and take lessons form each.

What was the team composition?

project manager and founder

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

some of the tracking is difficult, but as we've driven customers to our scheduling tool, we can accurately track how many appointments we get

How effective was the workflow between your team and theirs?

Very, we worked very closely for the first few months and then they have handled the process without me.

What did you find most impressive about this company?

Mistake free, there have been very few if any issues which is why I told them to take is slow, we have a lot of internal people on these email distributions and I would have heard about a mistake.

Is there any area for improvement or anything that could have been done differently?

No, I am very happy with them. Fair priced and even better priced with scale.