Santanu Productions

BACKGROUND

Please describe your company and your position there.

I am the Managing Partner of our company which undertakes safaris to Africa

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Santanu Productions, and what were your goals?

Safari being a niche product is very difficult to identify and reach out to potential customers. We needed a video which would generate curiosity about safari and also highlight the good things we offer in the safaris we conduct. The same was meant to be shown in various clubs and associations.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke to our business friends who, though had products different from ours, had to make videos for various purposes. We then checked the net. Deciding factors were quality, customisation and cost.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We met them in their studio wherein we explained our product and they asked us difficult questions like ' why should people go with you ? How are you different from others ? Soon they shared a storyboard with us and after our approval produced a 3.5 mins video with us. They had astounding of stock pics of animals. We asked for a video meant for Instagram and WhatsApp which they shared soon.

Who did you work with and what was the feedback process like?

We worked with their production team who would come back to us from time to time , as the project progressed, for our feedback. It was a team work

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are having more enquiries and conversions

Describe their project management style, including communication tools and timeliness.

The communication channel was always open. We used to communicate over video calls, Web conferences

What did you find most impressive or unique about this company?

They were mentally very agile.

Are there any areas for improvement or something they could have done differently?

We are happy with their service. Don't have anything to suggest

BACKGROUND

Please describe your company and your position there.

thyssenkrupp Industrial Solutions India Pvt Ltd is a premier consulting company for the chemical process industries. We design, engineer and implement a variety of plants for customers across the world for chemicals, fertilisers, refinery units, caustic Soda-Chlorine, Inorganic Chemicals, Cryogenic Storages, Metallurgy and Industrial plants. we have built in excess of 750 major complexes in a variety of modes - EPC-LSTK, EPCM and PMC. Fully accredited for quality, Safety and Environment, we have associated with all the chemical majors in India. Our plants stand out for their cutting-edge technology, economical processes, longevity, superior materials, high yields and environment & safety considerations. I am responsible for the communications in the Business Development Department of the company. Corporate films and presentations showcasing the organization are amongst my responsibilities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Santanu Productions?

Films for corporate communication, product films for capabilities representation, presentation films for company events.

What were your goals for this project?

effective outreach to customers (1 and 2 of Challenge) and employee motivation (3 of Challenge)

SOLUTION

How did you select this vendor?

We have n associated with Santanu Productions (SP) number of years for their corporate films covering a range of subjects – the quintessential company film, project films, safety films, event-specific films and people films. A small company in terms of manpower, Santanu Productions distinguish themselves with their quick assimilation of briefs, and prompt & effective implementation right from story board to rushes to completed film.

But their USP lies also in their ability to translate simple ideas of the customer into effective story telling solutions in film. The success of this small production house is evident from its large active customer database (that includes many successful corporate houses in India, who have become its regular clientele, along side new customers), its references and commendable body of work. Santanu Productions owes its success to the vision, passion and technical & visualisation capabilities of its head Mr Santanu Bhattacharjee, who has several decades’ experience working with and for a wide range of leaders in various fields.

Describe the scope of their work in detail.

SP was responsible for end to end delivery of the films. Receiving and assimilating the brief, creation of a story board, usage of material provided, provision of graphics where needed from SP database/library, sourcing of royalty-free images and footage where needed, best onboarding of external resources based on budget, entire production including recording of voice overs, music integration, timeline creation until final rushes and completed film.

What was the team composition?

Santanu Productions operates with a key team of 2 or 3 fully-qualified and trained film editors. Mr Bhattacharjee receives the customer brief and translates this into a film concept. The team functions around his brief/instruction.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As many as 5 films were developed in the period under review - each with a duration of 3 to 6 minutes, based on our requirement. the films were delivered with SP's trademark attention to quality and content. The end result was more than satisfactory, and a couple of the films have been used. 2 of the films could not be used to the onset of the Covid-19 situation, but will be screened on revised event dates.

How effective was the workflow between your team and theirs?

Excellent. SP is very agile and customer-focused. Electronic connectivity, quick assimilation of requirements, fast turnaround time of all stages of production, flexibility to allow studio on-line editing inputs, change request handling are watchwords for SP, and they live and deliver these to the full satisfaction of the customer. Mr Bhattacharjee's own background in music, stage filmography make him a leader in the field, and he identifies quickly with passionate and driven customers.

What did you find most impressive about this company?

The attributes described above, and the cost aspect. They are reasonable and driven more by long term customer relationships than by project cost.

Are there any areas for improvement?

One area foreseen is an expansion of team strength to take into consideration higher workloads. However, even in peak workload situations SP has been accommodating to urgent requests.

BACKGROUND

Please describe your company and your position there.

I am a director and music composer with Parasuram Production involved in music publishing, films and storytelling content.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Santanu Productions, and what were your goals?

This project was of a very sensitive nature and needed the best of aesthetic and technical skills to create an impact. Santanu Productions is the best I can think of, for a project of this nature. Santanu is a one-stop solution for all my creative needs, yes, indeed the Swiss army knife for all my creative needs!

SOLUTION

How did you select this vendor and what were the deciding factors?

I have known Santanu's work from the industry. Though he is not one to tom-tom his name in his works, like every serious producer, I seek him out for my projects.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

the project involved video production on the most sensitive issue of the Ram Janmabhoomi in Bharat.

Who did you work with and what was the feedback process like?

Nitin Sawant was the project consultant, Nitin Raikwar was the lyrics writer and I composed and did the vocals. The video was executed immaculately by Santanu Productions and was widely appreciated especially for its sensitive and creative handling of the subject.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video was not only uploaded on the Parasuram Production page but was also shared by many other platforms contributing to an overall viewership of over a million.

Describe their project management style, including communication tools and timeliness.

The song was based on traditional lyrics with a very modern orchestration. This mandated a similar aesthetic in the visuals.

What did you find most impressive or unique about this company?

This company has a solution to everything, be it creative or technical. The cost of production and the value for money, is probably the best one can get in the industry.

Are there any areas for improvement or something they could have done differently?

For the quality and stature of their projects, I wish the company did better marketing of their profile. Then again, it feels wonderful to be amongst the exclusive artists working with them.