Salt Marketing

Salt Marketing helps established med spas and wellness practices turn disconnected tactics into one strategic growth system.

If your business has outgrown inconsistent social media, one-off promotions, disconnected vendors, and reports that never connect marketing to revenue, we bring the leadership and execution needed to move forward. We work like an embedded fractional marketing team—looking beyond campaigns to understand your goals, key services, ideal patients, capacity, and vision.

Our Salted Edge framework connects the five areas required for sustainable growth: attracting the right prospective patients, converting attention into appointments, creating raving fans who return and refer, automating follow-up, and measuring what works so you can scale intelligently.

Our team can lead your messaging, website, SEO, content, social media, email, automation, reputation marketing, paid advertising, conversion, and reporting. Every effort follows one strategy, so your channels strengthen one another and your reporting shows what works—and where opportunities are being lost.

Because we specialize in med spas and wellness, we understand that patients are not simply comparing treatments. They are deciding whether they trust your expertise, feel understood, and believe the outcome will justify their investment. We help you communicate that value without generic messaging or constant discounts.

Founded by Jennifer Orechwa, author of Get Found, Get Booked and a strategist with 30 years of digital marketing experience, Salt combines high-level thinking with practical implementation. We identify the real constraint, prioritize what will make the greatest difference, and build systems that support the business you want to create.

You have built a practice worth noticing. Salt helps the right people find it, trust it, book with it, return to it, and tell others about it—while giving you the clarity to grow with confidence.

Learn more at https://saltmarketing.co