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Auckland's Google Ads & PPC Specialist — No Lock-I

Ryan Parkes Consulting is an Auckland-based paid digital advertising consultancy specialising in Google Ads, PPC, and paid social for New Zealand and Australian businesses. With 9+ years of hands-on experience across agency and independent settings, we help businesses stop wasting ad spend and start generating measurable returns — through Google Search, Shopping, Performance Max, YouTube, Meta, and LinkedIn.

  • Min project size
    $1,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    Freelancer
  • Year founded
    Founded 2023

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    Our Story

    Ryan Parkes Consulting is a one-person operation — and that's entirely by design. Ryan Parkes is the founder, strategist, and the person actually managing your campaigns. With over 9 years of experience in paid digital advertising, Ryan came up through some of New Zealand's leading digital agencies before going independent to give clients something agencies rarely offer: direct access to a senior specialist, every time. There are no account managers acting as go-betweens, no junior staff learnin

    What Sets Us Apart

    What Sets Us Apart

    Most digital marketing agencies sell you a team. Ryan Parkes Consulting sells you one thing: a senior specialist who actually gives a damn about your results. Here's what makes us different:

    You always deal with the expert.

    Every strategy call, every campaign build, every optimisation and every report comes from Ryan directly. No account managers, no handoffs, no juniors running your budget while the senior takes credit.

    No lock-in contracts.

    We don't believe in holding clients hostage. If the results aren't there, you should be free to walk. That accountability is what keeps us sharp.

    Tools and Technology

    Zoho CRM
    HubSpot
    Looker
    Google Chat
    Loom
    Google Drive
    Google Meet
    Pipedrive
    Google Workspace

    Commonly Asked Questions

    Google Ads management fees in Auckland typically range from $500 to $3,000+ per month depending on account complexity, number of campaigns, and total ad spend under management. Some consultants charge a percentage of ad spend (typically 10–20%), while others charge a fixed monthly retainer. Ryan Parkes Consulting uses transparent, fixed-fee pricing — no percentage markups on your ad budget, no hidden fees. The management fee covers strategy, campaign builds, ongoing optimisation, conversion tracking oversight, and a monthly performance report. To get a tailored quote based on your specific situation, email ryan@parkes.co.nz or fill out the contact form at ryanparkes.co.nz.

    A Google Ads audit is a thorough review of your existing campaigns to identify what's working, what's wasting money, and what opportunities are being missed. A proper audit covers account structure, keyword strategy, negative keyword gaps, Quality Scores, bidding alignment, conversion tracking accuracy, ad copy performance, and budget allocation. Most accounts that haven't been audited recently carry significant wasted spend — from broad match keywords triggering irrelevant searches, missing negatives, or poor structure causing keyword cannibalisation. If your account has been running for more than 6 months without a structural review, or you've taken over from a previous agency, an audit is almost always worthwhile. Ryan delivers a detailed report with prioritised, actionable recommendations written in plain English — not a generic checklist, but a specific diagnosis with a clear plan to fix it. Audits are available as a one-off engagement with no obligation to continue to ongoing management.

    es, eCommerce advertising is a core specialisation. Running effective Google Ads for an online store requires a clean product feed, a correctly configured Merchant Centre, smart campaign architecture separating high and low-margin products, and a retargeting strategy to recapture visitors who didn't convert. Ryan manages the full eCommerce stack: Google Shopping, Performance Max, Dynamic Remarketing, Demand Gen, and product feed optimisation including title improvements, feed error resolution, and supplemental feed setup. He also ensures GA4 and conversion tracking are set up correctly so bidding algorithms have accurate data. Whether you're on Shopify, WooCommerce, Magento, or a custom platform, Ryan has experience getting product feeds and campaigns working together to drive profitable revenue for NZ online retailers.

    Yes. Ryan is based in Auckland but works with clients across all of New Zealand — Wellington, Christchurch, Hamilton, Tauranga, Dunedin and beyond — as well as clients in Australia and internationally. All strategy, communication, campaign management and reporting is handled remotely. Discovery calls and monthly check-ins are conducted via video or phone, and clients have direct access to Ryan via email between scheduled calls. Many of Ryan's longest-standing client relationships are with businesses he has never met in person. The advantage of working remotely is that you're not limited to whoever happens to be local — you're choosing based on expertise and fit.

    Realistically, here's what to expect. Weeks one to four: campaigns go live, initial data comes in, and Google's algorithms begin calibrating to your goals. Weeks four to eight: enough data exists to make meaningful optimisation decisions — refining keywords, adjusting bids, pausing underperforming ad groups. Months two to three: Smart Bidding strategies have gathered sufficient conversion data to optimise effectively and performance typically improves noticeably. Established accounts running for six months or more with strong conversion history can be highly efficient and predictable. Key factors affecting timeline include monthly budget (higher spend means faster data), industry competition, landing page quality, and whether conversion tracking is correctly set up from day one. Ryan sets realistic expectations at the outset and communicates progress transparently throughout.

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