Name: Roswell NYC
Address: 225 Broadway Suite 3100, New York, United States, NY, 10007, US
Telephone: +16464217111
Price range: $150 - $199
Rating: 5.0

Full Service E-commerce Agency

Roswell NYC is a New York City-based, Webby Award-winning, Shopify Platinum Partner agency that has spent over a decade helping mid-market and enterprise brands build, manage, and scale their DTC and B2B businesses. We specialize in creating deeply personalized, AI-enabled digital ecosystems that drive exponential revenue growth. With a 360-degree approach and white-glove service, our cross-functional team supports brands through optimized user experiences, performance marketing, and data-driven strategies that yield measurable results.

Min project size
$10,000+
Hourly rate
$150 - $199 / hr
Employees
10 - 49
Locations
New York, NY
Year founded
Founded 2011

Service Lines

E-Commerce Development: 30%
Email Marketing: 25%
UX/UI Design: 15%
Conversion Optimization: 10%
Pay Per Click: 10%
Search Engine Optimization: 10%

Select Focus Area

E-commerce Systems

Shopify: 100%

Industries

eCommerce: 100%

Clients

Midmarket ($10M - $1B): 50%
Small Business (<$10M): 50%

Pricing Snapshot

Min. project size $10,000+

Avg. hourly rate $150 - $199 /hr

Rating for cost 4.8 /5

What Clients Have Said

Roswell NYC offers competitive pricing and good value for cost, with clients noting their budget fit and high-quality services. Specific project investments vary, with one client spending at least $500,000. Overall, clients appreciate their responsiveness and commitment to delivering results.

This summary is based on verified Clutch reviews.

Most Common Project Size

$50,000 - $199,999 based on 8 reviews

< $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000

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Roswell NYC Review Insights

Overall Review Rating

5.0

Quality 4.9
Schedule 4.6
Cost 4.8
Willing to Refer 4.9

Top Mentions

Review Highlights

Effective Digital Marketing Strategies

Roswell NYC's digital marketing efforts, including email and SMS campaigns, have led to significant improvements in customer engagement and retention rates. They provide strategic recommendations and regularly update clients on performance metrics.
High-Quality Deliverables

Roswell NYC consistently delivers high-quality work, with clients noting improvements in key performance indicators and business growth as a direct result of their partnership.
Strong Project Management Skills

Clients consistently praise Roswell NYC's project management abilities. They deliver on time, maintain clear communication, and use project management tools effectively, ensuring a smooth workflow.
Room for Faster Turnaround Times

While generally punctual, some clients have noted that Roswell NYC could improve on turnaround times for high-priority items. This suggests an area for potential enhancement in their service delivery.
Positive Client Relationships

Roswell NYC builds strong relationships with clients, characterized by open communication and mutual respect. Their team is described as personable and easy to work with.
High Client Satisfaction and Trust

Roswell NYC is highly trusted by clients, who report satisfaction with their results and appreciate the team's dedication, professionalism, and reliability. Clients often become long-term partners.

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Roswell NYC Reviews

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E-Commerce Development Email Marketing Pay Per Click
NetSuite SuiteCommerce Other ecommerce systems Shopify
$50,000 to $199,999
Jan. 2023 - Apr. 2024

5.0

Quality: 5.0

Schedule: 4.0

Cost: 5.0

Willing to Refer: 4.5

"All team members were good professionals in their field."

Apr 3, 2024

Vice-Chair, Sunglasses Retailer

Anonymous

Other industries
New York City, New York
11-50 Employees
Online Review
Verified

Roswell NYC built a retention marketing module on a sunglasses retailer's e-commerce. Roswell NYC integrated the client's module with Klaviyo and Attentive and created paid search campaigns in Google Ads.

Roswell NYC set up a well-performing retention marketing module and did a good job in the client's paid search campaigns. Roswell NYC's teammates were professionals in their field and nice to work with. The team was very supportive, communicated via virtual meetings, and had a fair turnaround time.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Vice-Chair of a sunglasses retailer.

Describe what your company does in a single sentence.

Produce and market sunglasses

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Roswell NYC to accomplish?

Complex customer retention programme
Cover transition period for Paid Search

SOLUTION

How did you find Roswell NYC?

To be honest, dont remember

Why did you select Roswell NYC over others?

Close to my geographic location
Good value for cost
Company values aligned
Liked the team

How many teammates from Roswell NYC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tasked with build up of previously non-existent retention marketing platforms for our company: Klaviyo for email and Attentive for SMS. Both flows and campaigns. In addition Roswell covered an interim period for paid search (Google) optimisation and paid social and paid search creatives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They set up a well performing retention marketing module for us and did a good job for the interim paid search and creative cover.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Vrey supportive, turn around time was fair but could have been faster.

What was your primary form of communication with Roswell NYC?

Virtual Meeting

What did you find most impressive or unique about this company?

All team members were good professionals in their field. Nice people to work with.

Are there any areas for improvement or something Roswell NYC could have done differently?

As said we expected a faster turnaround on high priority items.

RATINGS

5.0

Email Marketing
$50,000 to $199,999
Sep. 2023 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Overall, their exceptional performance sets a standard of excellence that greatly benefits our endeavors."

Mar 25, 2024

Brand Marketing Manager, YA-MAN USA, LTD

Sophia Mendizabal

Other industries
San Diego, California
1-10 Employees
Online Review
Verified

Roswell NYC has developed an email retention marketing strategy for a beautytech company. The team has set up automated email sequences, designed email templates, crafted newsletters, and handled A/B testing.

Roswell NYC has not only met but also exceeded the client's expectations. They've consistently delivered remarkable results, maintained transparent communication, and facilitated a seamless collaboration. Their expertise, professionalism, meticulousness, and organized approach are commendable.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Brand Marketing Manager of YA-MAN USA, LTD

Describe what your company does in a single sentence.

Beauty tech innovation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Roswell NYC to accomplish?

Email retention marketing
Increase market share
Elevate consumer journey and experience

SOLUTION

How did you find Roswell NYC?

Referral

Why did you select Roswell NYC over others?

Pricing fits our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned

How many teammates from Roswell NYC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Retention Campaign Strategy: A comprehensive plan outlining the goals, target audience, messaging, frequency, and timing of email communications designed to retain customers.
Segmentation and Personalization: Utilizing customer data to segment the email list based on demographics, purchase history, behavior, or other relevant factors. Personalized content tailored to each segment increases engagement and loyalty.
Engaging Content Creation: Developing compelling email content such as newsletters, product updates, special offers, exclusive discounts, loyalty rewards, educational resources, and relevant industry news to keep customers interested and connected with the brand.
Automated Email Sequences: Setting up automated email sequences triggered by specific customer actions or milestones (e.g., abandoned cart reminders, post-purchase follow-ups, anniversary messages) to maintain ongoing engagement and encourage repeat purchases.
Design and Branding: Creating visually appealing email templates consistent with the brand identity to enhance recognition and reinforce brand trust among recipients.
A/B Testing: Conducting experiments with different subject lines, copywriting styles, visuals, and calls-to-action to optimize email performance and increase open rates, click-through rates, and conversion rates.
Measurement and Analysis: Tracking key performance metrics such as open rates, click-through rates, conversion rates, unsubscribe rates, and revenue generated from email campaigns. Analyzing data to gain insights, identify trends, and refine strategies for better results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ncreased Customer Engagement: Metrics such as open rates, click-through rates, and click-to-open rates indicate how effectively the email content resonates with recipients and drives engagement. An increase in these metrics demonstrates improved customer interaction with the emails.
Higher Retention Rates: Monitoring customer retention rates over time provides insight into the effectiveness of the email retention marketing efforts. A decrease in customer churn or an increase in customer retention rates signifies success in retaining existing customers.
Improved Conversion Rates: Tracking conversion metrics such as conversion rates, revenue per email, and conversion per click helps assess the impact of email campaigns on driving desired actions, such as purchases, sign-ups, or downloads. An uptick in these metrics indicates improved conversion effectiveness.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Roswell team consistently delivers outstanding results and showcases exemplary skills and expertise in their work. Their dedication, professionalism, and collaborative approach contribute significantly to the success of our projects. They exhibit a high level of competency, creativity, and attention to detail, which are instrumental in achieving our goals and exceeding expectations. Overall, their exceptional performance sets a standard of excellence that greatly benefits our endeavors.

What was your primary form of communication with Roswell NYC?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

The Roswell team excels in both organization and communication, demonstrating a remarkable ability to streamline processes and facilitate seamless collaboration. Their structured approach to tasks ensures efficiency and clarity, while their clear and effective communication fosters understanding and alignment among team members.
Their commitment to maintaining open lines of communication promotes transparency and enables timely decision-making, ultimately contributing to the overall success of our endeavors.

Are there any areas for improvement or something Roswell NYC could have done differently?

N/A

RATINGS

5.0

Showing 11-12 of 12 Reviews

Our Story

From engineering to creative to growth, if it can be imagined, it can be achieved.

As a Webby Award-winning, Shopify Platinum Partner agency, Roswell NYC has helped build hundreds of eCommerce businesses by crafting unique, deeply personalized digital ecosystems. Acting as an extension of our clients’ teams, we co-architect the future of what each brand can become—then build the beautiful, conversion-driven machine that gets them there.

What Sets Us Apart

Collaborative

We consider ourselves an extension of our client's team, working closely to understand their goals, challenges, and vision. By immersing ourselves in their business, we forge strong partnerships and become invested in their success as if it were our own.

Pioneer

Embracing & driving innovation is essential in the rapidly evolving world of eCommerce. We stay updated with the latest technologies, trends, & strategies. Brands come to Roswell for our commitment to staying on the cutting edge of what works best for their particular business.

Driven

Focusing on delivering measurable and tangible results for our clients is crucial. We’re committed to driving increased sales, conversions, and ROI.

Locations (1)

225 Broadway Suite 3100 New York, NY, United States 10007

31 - 40

Contact Roswell NYC

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Roswell NYC

Full Service E-commerce Agency