Root Labs

BACKGROUND

Please describe your company and position.

I am the Owner of Custom Cakes NW

Describe what your company does in a single sentence.

Custom cake design and sugar artist.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Root Labs to accomplish?

• Google verification and confirm my business is displayed in top 5 search results
• Update SEO search words
• Refresh an existing website

SOLUTION

How did you find Root Labs?

Other

Why did you select Root Labs over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Root Labs were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Existing website needed to be updated and some technical background issues with CMS Made Simple corrected.  Photo names displayed on website needed to be updated and searchable for AI.  Google account needed verification.  SEO words needed to be updated to improve Google and AI search results.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Colby kept me up to date with agreed upon goals.  He worked within the budget and completed those tasks on time.  He was great at explaining what he had done and why it needed to be done without boring me or overexplaining. He was efficient in his work and corrected techinical issues on the website I was not aware of.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They completed the project on time, on budget, and with great explanation!

What was your primary form of communication with Root Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Colby understands the Google search algorithims and optimazation better than I do, one reason he was a great fit to help my online presence generate more inquires. 

Are there any areas for improvement or something Root Labs could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

I’m the owner and operator of Minute Maids, a residential cleaning company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Root Labs?

I didn’t know where to start or how to create a website.

SOLUTION

What was the scope of their involvement?

Root Labs has designed my website. I’ve communicated my ideas, and they’ve brought them to life.

What is the team composition?

We’ve worked with one teammate from Root Labs.

How did you come to work with Root Labs?

Someone referred Root Labs to me. I chose them because their pricing fit my budget, and their company values aligned with mine.

What is the status of this engagement?

We started working together in March 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Root Labs has delivered a beautiful website. We update it monthly with relevant flyers and ideas. The website is a great tool to provide my customers.

How did Root Labs perform from a project management standpoint?

Root Labs delivers on time and is very responsive. We communicate via email and messaging apps.

What did you find most impressive about them?

Root Labs is very creative and confident.

Are there any areas they could improve?

None that I have experienced yet