Roman.ua

BACKGROUND

Please describe your company and position.

I am the Country manager of LLC “Pekkaniska”

Describe what your company does in a single sentence.

LLC “Pekkaniska” specializes in renting aerial work platforms from leading global manufacturers, including Haulotte (France), Dino Lift (Finland), and JLG (USA).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Roman.ua to accomplish?

• Building a complex B2B digital marketing system across multiple channels and touchpoints for target customer segments
• Increasing the volume and quality of leads while improving overall campaign efficiency
• Optimization and restructuring of PPC campaigns (Google Ads, Facebook Ads)
• Implementation of remarketing strategies and end-to-end analytics
• Expanding market presence through Google Shopping and Performance Max campaigns (adapted for B2B)

SOLUTION

How did you find Roman.ua?

Referral

Why did you select Roman.ua over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Roman.ua were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The primary objective of our partnership with Roman.ua is the systematic scaling of online inquiries for equipment rentals. The team performed a complete restructuring of our Google Ads campaigns, optimizing our budget and improving the performance of every ad. 

Key deliverables and scope of work include: 

• Campaign Management: Ongoing management of advertising accounts, performance monitoring, and continuous hypothesis testing to identify the most effective strategies.
• Analytics & Transparency: Implementation of advanced analytics and Binotel call-tracking integration. This provides us with transparent reporting on traffic sources and the exact cost per lead.
• Social Media Remarketing: Setting up Facebook remarketing campaigns, which significantly improved engagement with our social media profiles and helped re-engage potential customers.
• Reporting: Regular, detailed reporting that ensures full transparency and allows us to stay aligned with our marketing strategy. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project's success is confirmed by a steady month-over-month and year-over-year increase in the number of high-quality equipment rental leads. By optimizing search engine advertising and remarketing, we expanded our reach to all regions of Ukraine. This approach attracted new inquiries from major developers and industrial facilities, resulting in a consistent growth in total orders.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was excellent, with all tasks completed on schedule. The team consistently aligned deadlines with our requirements and remained highly responsive to our needs. Communication was prompt, and they were always available to resolve any issues quickly.

What was your primary form of communication with Roman.ua?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive was the perfect balance they struck between a creative approach and a very strong focus on the end result. They don't just innovate for the sake of it; every creative decision is strictly tied to achieving our business goals.

Are there any areas for improvement or something Roman.ua could have done differently?

We are completely satisfied with the partnership at this stage. All marketing objectives are consistently met with high quality and in full. The team takes a proactive approach, so there are currently no areas for improvement or anything we would ask them to do differently.

BACKGROUND

Please describe your company and position.

I am the СМО of КТС

Describe what your company does in a single sentence.

КТС is a chain of smart technology stores and an e-commerce platform, specializing in consumer electronics sales, including smartphones, laptops, IoT devices, and small home appliances.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Roman.ua to accomplish?

• Improve ROI on digital marketing investments.
• Execute data-driven advertising campaigns.
• Optimize Google Ads while regularly analyzing paid traffic.
• Increase conversion rates on the website.
• Implement effective remarketing and retention strategies.

SOLUTION

How did you find Roman.ua?

Online Search

Why did you select Roman.ua over others?

• Good value for cost
• Company values aligned

How many teammates from Roman.ua were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Google Ads Management & Campaign Optimization:
Roman.ua launched and optimized campaigns across Performance Max, Shopping, Search, Google Display Network, and YouTube. They introduced margin-based segmentation, which allowed for smarter budget allocation and higher campaign efficiency.

2. ROI-Focused Performance Marketing:
The team implemented a data-driven strategy with strict ROAS targets. A new rule for handling low-margin products (defaulting to 1% of the product price as margin) helped double ROI in May and reach +46% in June 2024 (up from –29% in March).

3. Analytics & Conversion Tracking:
Comprehensive audits of Google Analytics and advertising costs improved transaction tracking accuracy and enabled more reliable performance analysis.

4. Category Expansion & Promotional Campaigns:
New product categories were tested and scaled based on performance. GDN and YouTube campaigns featuring seasonal promos and product video reviews — especially for Apple, Samsung, and gaming gear — drove a +135% increase in add-to-cart conversions (June vs. May).

Summary of Impact:
Roman.ua’s performance-driven approach enabled KTC.UA to:
1. Eliminate inefficient ad spend
2. Increase campaign profitability
3. Improve tracking and decision-making
4. Scale growth with clear ROI benchmarks

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within a short time, ROI from Performance Max campaigns improved from –29% to +46%, driven by margin-based segmentation and high-demand product focus. GDN campaigns boosted add-to-cart conversions by +135%, while search ads increased orders by +18%. A new approach to low-margin products helped double ROI. 

Overall, the newly introduced PMax structure proved scalable, with clear ROI logic based on product profitability and price tiers — allowing for continuous reinvestment into the most effective segments.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Roman.ua managed the project efficiently, consistently delivering timely tasks and promptly responding to our needs. They held regular meetings and provided reports, enabling quick campaign adjustments and strategy. This approach ensured transparency and agility in their work.

What was your primary form of communication with Roman.ua?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Roman.ua was their speed and proactivity — from launching campaigns within 24–48 hours to suggesting smarter tracking methods and optimizations. They focused on real ROI, not just surface metrics, and consistently aligned strategies with product margins, stock, and seasonality. Communication was clear and action-oriented. In short, Roman.ua combined fast execution with business-driven thinking, making them a highly reliable, results-focused partner.

Are there any areas for improvement or something Roman.ua could have done differently?

A small recommendation – send automated follow-up messages immediately after calls.

BACKGROUND

Please describe your company and position.

I am the Project Manager of Molotok

Describe what your company does in a single sentence.

Online and offline sales of tools and equipment for both B2C and B2B customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Roman.ua to accomplish?

• Increase sales volume and overall revenue
• Enhance marketing return on investment (ROI)
• Develop and execute strategies for acquiring new customers
• Broaden the B2B customer base

SOLUTION

How did you find Roman.ua?

Online Search

Why did you select Roman.ua over others?

• Good value for cost
• Company values aligned

How many teammates from Roman.ua were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Product feed optimization.
Roman.ua introduced a new approach to structuring our product catalog based on profitability and price, replacing the outdated ABC/XYZ model. This strategic shift led to more precise segmentation in advertising campaigns and significantly improved effectiveness.

2. Scaling online sales.
Their team successfully scaled our e-commerce operations, achieving a 36% increase in order volume, a 1.7x growth in average order value, and a 10x boost in net profit — all without increasing our ad budget.

3. Ad campaign restructuring.
PPC team completely overhauled our advertising strategy by implementing a new structure for PMax campaigns in Google Ads and aligning it with Facebook Ads. This approach maximized budget efficiency and significantly improved ROI.

4. Reducing order cancellations.
Their in-depth analysis revealed a high order cancellation rate. By following their recommendations and restructuring our sales processes, we reduced cancellations by 38%, which improved overall operational efficiency.

5. Enhancing customer communication.
The email marketing team transitioned our notification system from SMS to Viber, cutting operational costs and expanding automated flows, resulting in better customer engagement.

6. Transparent reporting.
Roman.ua developed a comprehensive analytics system that consolidates data from ad accounts, our CRM, and historical records. This system provided deeper insights into our marketing performance and enabled more data-driven decision-making.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Despite a full-scale invasion of Ukraine and an economic recession, the company increased its order volume by 36% and achieved a tenfold growth in net profit (in USD), all while maintaining the same marketing budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team handles tasks promptly and delivers them on time. They always align deadlines with us to ensure they meet our needs. If any issues arise, they are always available and quick to help resolve them.

What was your primary form of communication with Roman.ua?

Virtual Meeting

What did you find most impressive or unique about this company?

A young yet experienced team that quickly adapts to new challenges. What stands out most is their willingness to experiment and introduce fresh ideas and tools while maintaining a high level of responsibility.

Are there any areas for improvement or something Roman.ua could have done differently?

The Roman.ua team consistently brings new ideas for changes and optimizations. We review them during our regular meetings and implement them as needed. Currently, we aim to strengthen trigger-based mechanics for retention, but progress has been slower than we’d like due to limited resources. This is our current focus for improvement.

BACKGROUND

Please describe your company and position.

I am the Owner of “Svit Chaju” LTD

Describe what your company does in a single sentence.

We sell loose teas, coffee, and accessories for tea and coffee lovers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Roman.ua to accomplish?

• Increase online sales
• Improve online visibility and attract more customers to brick-and-mortar stores
• Increase the number of B2B leads for franchises and wholesalers

SOLUTION

How did you find Roman.ua?

Referral

Why did you select Roman.ua over others?

• High ratings
• Referred to me

How many teammates from Roman.ua were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Digital Marketing Strategy Development

The contractor developed a comprehensive advertising campaign strategy, covering the launch, scaling, and optimization of channels to meet sales and customer acquisition goals.

2. Customer Retention Program Creation

A communication system was implemented, including trigger and promotional emails, designed to retain clients and increase their long-term value (LTV).

3. Website Technical Optimization

Comprehensive technical management of the website was conducted, including migration to a new CMS, which improved site stability and supported sales growth.

4. B2B Client Acquisition Structure Formation

A distinct sales funnel for the B2B segment was created, featuring dedicated landing pages, tailored offers, and communication campaigns for wholesale buyers and partners.

5. Transparent Reporting System

A reporting system was established, providing clear analytics on the performance and effectiveness of each area, enabling rapid decision-making and adaptive responses to market changes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When comparing 2017, our first full year of collaboration, to 2023, we observed exponential growth. Specifically, the number of orders increased tenfold, and net profit rose by 42 times. Sales growth continues to be a key performance indicator for us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently delivered all items on time, demonstrating precise time management. They were highly responsive to our needs, ensuring smooth communication and adapting quickly to any project requirements.

What was your primary form of communication with Roman.ua?

In-Person Meeting

What did you find most impressive or unique about this company?

The team’s technical expertise is exceptional. They have a deep understanding of PPC and web analytics, designing an effective campaign structure that consistently delivers measurable results. The team also excels in using retention tools, including trigger-based and promotional emails, and in building B2B sales funnels. Their approach is both precise and innovative, supported by transparent reporting and clear communication.

Are there any areas for improvement or something Roman.ua could have done differently?

Incorporating additional expertise in social media marketing (SMM) could be beneficial for certain clients.

BACKGROUND

Please describe your company and position.

I am the CMO of MTA

Describe what your company does in a single sentence.

A retail chain of hardware and electronics stores in Ukraine

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Roman.ua to accomplish?

• Develop a paid traffic acquisition channels
• Increase the sales volume and value through PPC channels
• End-to-end analytics

SOLUTION

How did you find Roman.ua?

Referral

Why did you select Roman.ua over others?

• High ratings
• Good value for cost

How many teammates from Roman.ua were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Development of Advertising Campaign Strategy:
  • Key business objectives were identified, and a comprehensive strategy was developed to achieve these goals through Google Ads and Facebook Ads
  • The approach takes into account the specifics of product categories, profitability, and market conditions.
• Structuring of Advertising Campaigns:
  • The campaign structure is continuously adapted based on market conditions, allowing for quick budget adjustments and maximization of profit.
  • Custom Labels and other parameters were used for precise targeting and categorization of products by priorities.
• Optimization and Work Format:
  • Advanced Performance Max optimization practices were implemented
  • Continuous monitoring and testing of new approaches were conducted to enhance advertising efficiency.
• Transparent Reporting System:
  • End-to-end analytics and complete ecommerce tracking were implemented, enabling accurate measurement of campaign results.
  • Transparent reporting was provided, offering a clear understanding of achieved outcomes and the next steps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The team prepared everything for controlled growth: analytics, settings, budgets.
• Over 2 years, the number of transactions from the channels we used increased 9.5 times, while ad costs rose 4.6 times. The cost per order was halved and has remained stable.
• Actual ROI is positive and allows us to keep scaling budgets.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Project control and adherence to deadlines at a high level.
• All planned tasks were completed on time.
• Deadlines were agreed upon.

What was your primary form of communication with Roman.ua?

Email or Messaging App

What did you find most impressive or unique about this company?

We truly appreciate their approach to tasks, structure, and oversight. Every process follows a sequential and orderly path, ensuring we remain calm throughout the entire workflow

Are there any areas for improvement or something Roman.ua could have done differently?

It would be great to see more research initiatives and recommendations for new development strategies based on previous sales analytics

BACKGROUND

Please describe your company and position.

I am the CEO, Co-founder of TOV Kormax Trade

Describe what your company does in a single sentence.

We are Pet Food & Goods Distributor

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Roman.ua to accomplish?

• Check and set up email deliverability
• Create and implement a system of triggered emails and automations
• Establish a process for creating and sending regular newsletters
• Audit current campaigns, create a plan for restructuring Google Ads account
• Increase the traffic and revenue from PPC advertising

SOLUTION

How did you find Roman.ua?

Online Search

Why did you select Roman.ua over others?

• High ratings
• Great culture fit
• Enjoyed the complex approach to the work

How many teammates from Roman.ua were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

First of all, email marketing was set up: a new email design was prepared, a mailing schedule was drawn up and automatic trigger chains for the emails were set up. After the agency took over Google advertising, an audit of current advertising was carried out, priorities were set and product and brand segments were highlighted according to these priorities. Search and shopping advertising campaigns were launched. Keyword monitoring takes place on an ongoing basis

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After restructuring and optimizing Google Ads campaigns, we got rid of many unprofitable campaigns, which led to increasing revenue by 25% with the same spending. The team also managed to double the number of transactions from email. They implemented pop-up forms to grow the subscribers base, implemented triggered emails, and established a regular newsletter

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All tasks were completed on time

What was your primary form of communication with Roman.ua?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I like the openness to new ideas, while keeping a structured and systematic approach

Are there any areas for improvement or something Roman.ua could have done differently?

I don't know)

BACKGROUND

Please describe your company and position.

I am the Managing General Partner – boodmo.com (Smart Parts Online Private Limited) of Smart Parts Online Pvt. Ltd (boodmo.com)

Describe what your company does in a single sentence.

boodmo is marketplace of spare parts for passengers cars in India

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Roman.ua to accomplish?

• Customer acquisition

SOLUTION

How did you find Roman.ua?

Referral

Why did you select Roman.ua over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Roman.ua were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

roman.ua is working with our company from the start. Everything we have built in marketing was done in cooperation with roman.ua. Whole digital strategy of our company was created and supported by roman.ua. roman.ua is our permanent subcontractor in digital marketing and plays a crucial role

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We consider roman.ua as a permanent digital partner. The main metric we track over time is CAC. We have a deeply analytical approach to analyzing this metric with various breakdowns (location, channel, campaign, source etc)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is very responsive and always in touch with us. They use worksection software to track every task we have. Tracking of tasks is intransparent for us.

What was your primary form of communication with Roman.ua?

Virtual Meeting

What did you find most impressive or unique about this company?

High level of experience in digital marketing, flexibility, and attention to details.

Are there any areas for improvement or something Roman.ua could have done differently?

At this moment we are completely satisfied with roman.ua

BACKGROUND

Please describe your company and your position there.

I am the project manager of an online store selling plant protection products, seeds, and micro fertilizers. The online store is part of an agro-industrial holding specializing in the trade of seed material and plant protection products, the cultivation of grain and technical crops, animal husbandry, and grain trading activities.

The company develops agricultural production, seed production, and distribution. Cultivates 83,000 hectares of land and has more than 3,000 employees per season.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Roman.ua, and what were your goals?

We decided to create an online store to occupy a market niche previously unavailable to offline distribution managers — small farms of 10-500 hectares.

We created a website and needed specialists to manage e-commerce internet marketing to achieve maximum results of online sales, gather a base of potential buyers, and inform potential buyers about the opportunity to purchase our products online.

SOLUTION

How did you select this vendor and what were the deciding factors?

Right after creating the site, we worked with a marketing agency that had previously been involved in other company projects. After two months of working with them, none of the goals were achieved, and we decided to look for a replacement. We got good references for Roman.ua team from our partners.

We meet with Roman.ua and get an audit of the previous agency activities. Furthermore, we evaluated the professional approach, experience, and capabilities of Roman.ua and chose them based on the meeting results for further cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Roman.ua was entrusted with complete control over our internet marketing; they could do whatever they thought necessary to achieve our goals. Initially, we provided information on seasonal product demand, marketing profiles of the main customers, and priorities for key brands. At first, advertising campaigns were launched through Google ads: shopping, search, and banner ads; Google Analytics was set up.

The next stage was the launch of advertising through Facebook and Instagram; roman.ua helped to set up and launch Facebook shopping and campaigns to promote publications in our social networks. Later, e-mail marketing was also set up; with the help of SendPulse, advertising, and informational messages were sent to customers by e-mail and Viber.

A year later, we launched our YouTube channel, roman.ua helped to develop the production and distribution process of video content, advised on scenarios, worked with the editing team, and gave recommendations on the frequency of releases. Also, upon request, we received suggestions for improving and filling the site; and they offered us an SEO agency.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a huge team of experts: Roman as a mentor of our growth, project manager, email & retention marketers, B2B marketeer, PPC specialists, web analyst, editor of texts, and SMM specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We worked with Roman.ua for two fruitful years, and a year ago, we took a break due to the desire to try to manage advertising on our own. Presently, we are asking for their consulting. At the end of the third year, the project fully paid for itself, including website development costs.

Compared to the situation before the start of cooperation with Roman.ua, the average monthly turnover increased by more than 50 times, the average order value by 6 times, the number of orders per month by 21 times, and the number of requests by 37 times. And the indicators are maintained despite the difficult economic circumstances for the agricultural sector and Ukraine.

How effective was the workflow between your team and theirs?

We were constantly in touch, so separate chats were created in Telegram to solve urgent issues. Personal meetings were held at least once a month to discuss the results and further plans, which later switched to the format of online calls. I constantly saw the work of roman.ua through the reports in the Worksection, and monthly reports on the completed tasks were also provided.

What did you find most impressive or unique about this company?

Roman.ua is not an ordinary internet marketing agency; they are professionals in their field with extensive experience. I was most impressed by their approach; they were always in contact with us and knew how to adapt to the needs of unstable market conditions. They had a competent opinion on any issue and provided excellent recommendations.

Are there any areas for improvement or something they could have done differently?

Everything that we wanted to improve or change during our cooperation was resolved.

BACKGROUND

Please describe your company and your position there.

I am a Go-to-Market Team Lead for HyperX at HP Inc. In my previous role I was responsible for HyperX marketing in Eastern European region and Canada.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Roman.ua, and what were your goals?

Initially we needed an agency we can trust who will help us with our social media and search PPC advertising in Eastern European region. Our partnership quickly expanded and involved Google analytics setup for our promotional activities on different markets as well. I know that there is a potential for us to do more in the future.

SOLUTION

How did you select this vendor and what were the deciding factors?

When Kingston Technology entered the gaming industry, we realized that we needed to improve our knowledge in the field of Internet marketing, and we began to look for professionals who would help us slightly improve this knowledge. We chose Roman. When we saw how he and his team approach work, how selflessly they treat their work, we realized that this meeting probably would not be the last one, and one single consultation resulted in a long-term cooperation with different departments and different areas of the company's activities.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Roman.ua agency was a key resource for our digital marketing strategy. Starting with social media ads and then adding search and display ads we were able to drive high-quality traffic to our partners’ websites. Later on we also worked together on setting up Google Analytis for our landing pages making sure that all events are trackable for the campaigns. We were able to get valuable learnings that helped us improve our future campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

We work with team lead, a web analyst, and ppc managers. And agency owners when needed.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had an incredible improvement of the quality of our social media campaigns. For example, the Roman.ua team decreased the CPC 8 times in comparison to another contractor forecast with high quality of traffic, high volume (more than 90 mln impressions in social media), and all our KPIs overcome.

How effective was the workflow between your team and theirs?

The communication was always effective and we never experienced any delays. They were flexible to utilize the project management software of our choice that was very helpful. We had regular meetings to discuss possible improvements and Roman.ua team was always easy to reach despite us being in different timezones. Being able to work with an agency that is capable of being flexible and accommodating working with a Global company is a rare find.

What did you find most impressive or unique about this company?

1. Always meeting deadlines. Reliability is crucial for our business.
2. They are experts in the field and would always bring new ideas.

Are there any areas for improvement or something they could have done differently?

Looking back, I think having more meeting time would be helpful rather than communicating through text.