ROI Swift

BACKGROUND

Please describe your company and position.

I am the Growth Marketing Manager of Randolph Sunglasses

Describe what your company does in a single sentence.

Randolph Engineering (RE) has been meticulously hand making sunglasses, Rx glasses and performance shooting glasses (RE Ranger) in its Massachusetts factory since 1972 and is proud to have supplied glasses to the US Military, NASA and air forces worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ROI Swift to accomplish?

• Grow Amazon revenue, position Randolph as the premium brand they are with excellent creative listings and effective advertising on Amazon.

SOLUTION

How did you find ROI Swift?

Referral

Why did you select ROI Swift over others?

• Great culture fit
• Referred to me

How many teammates from ROI Swift were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ROI Swift served as our full-service Amazon channel management partner, overseeing paid advertising and PPC strategy, listing optimization and A+ content, catalog and inventory/FBA coordination, promotional planning, and ongoing performance reporting. Key deliverables included a restructured advertising campaign framework aimed at improving ad efficiency, optimized product listings and enhanced brand content to strengthen conversion and discoverability, coordinated inventory and fulfillment support to reduce stockouts and listing suppressions, and regular reporting that gave visibility into channel performance and informed ongoing strategy adjustments. Overall, the engagement provided steady, hands-on management of the Amazon channel and freed up internal bandwidth to focus on broader marketing priorities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Profitable growth, better conversion and better brand representation on Amazon

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ROI Swift consistently demonstrated strong project management throughout the engagement, delivering all agreed-upon items on time without exception. Communication was proactive and responsive — the team was quick to address questions, adapt to shifting priorities, and accommodate new requests as our needs evolved over the course of the year. Deadlines for campaign launches, reporting, and optimization updates were reliably met, and their responsiveness gave us confidence that the Amazon channel was being actively and attentively managed throughout the partnership.

What was your primary form of communication with ROI Swift?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about ROI Swift was the combination of their people, results, and professionalism. The team brought a level of expertise and genuine investment in our success that made them feel like an extension of our own marketing team rather than an outside vendor. That, paired with consistently strong results and a professional, reliable approach to every interaction, is what set them apart over the course of the engagement.

Are there any areas for improvement or something ROI Swift could have done differently?

Nothing to suggest here.