RocLogic Marketing, LLC

BACKGROUND

Please describe your company and position.

I am the Principal Engineer & Past President of Viewpoint Systems

Describe what your company does in a single sentence.

Design and build of custom test stands used to verify that manufactured products pass inspection and meet performance specifications.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RocLogic Marketing, LLC to accomplish?

• Improve SEO and identify appropriate web content to engage sales-qualified leads
• Track search results to optimize SEO
• Most recently, recognize thru tools and improve content to drive AI-driven search results to our company

SOLUTION

How did you find RocLogic Marketing, LLC?

Former employee

Why did you select RocLogic Marketing, LLC over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Deep understanding of our market

How many teammates from RocLogic Marketing, LLC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Consulting and analysis for ongoing SEO, inbound marketing strategy focused on web content, content reviews, analysis of marketing trends and tools for optimizing web search results (especially around LLMs for searching)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Consistently placing our company in top 3 organic search results for priority market offerings
• Manage Google ad spend efficiency to save our company around $10,000/year
• Effective consulting on content development to move in 2-3 weeks specific market offerings into top 3 spots organic search results 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Tasks are identified and results of prior tasks are discussed during weekly or biweekly conference calls.
• Priority items are completed within a day or two as agreed upon. Longer-term items can be on the order of week to deliver.
• Super-organized with the tasks so items are not forgotten, even ones that are assigned to my company!

What was your primary form of communication with RocLogic Marketing, LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Depth of understanding of our market.
• Their knowledge and intuition about how to achieve targeted results are impressive.
• Strong work ethic, honest, and reliable.  

Are there any areas for improvement or something RocLogic Marketing, LLC could have done differently?

The fact that we have worked together for many years implies that we have a good and open relationship. Ideas for improvements on both companies are discussed naturally and as needed. Thus, there are no immediate improvements that can be listed here.