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Rivet Automation Services helps business owners doing $3M–$20M find the money and time they're losing to broken systems — and fix it with AI and automation.
Most businesses at this stage have the same problem: they're growing, but they can't see what's actually working. Marketing dollars go out. Revenue comes in. Nobody can connect the two. Leads fall through the cracks. Admin eats 20 hours a week. And the owner is still the bottleneck for every decision.
We fix that by building the systems that sit between your tools and your team — so the business runs on data instead of gut feel.
What we build:
Marketing attribution systems that connect your ad platforms, call tracking, and CRM so you can see exactly which channel produced your last 10 closed jobs — not just your last 10 leads.
Revenue intelligence dashboards that show close rate by rep, revenue per crew, job profitability, and cost per acquisition by channel — updated in real time, not quarterly.
AI automation layers including speed-to-lead response, estimate follow-up sequences, automated review generation, AI voice receptionists, and customer communication workflows.
AI-optimized web presence and content engines that rank in Google and get cited by AI search tools like ChatGPT, Claude, and Perplexity.
We work primarily with home service contractors — roofing, HVAC, plumbing, electrical, restoration — but the systems we build apply to any owner-operated business with a sales team, a marketing budget, and no clear line between what they spend and what they earn.
Founded by Matt Sitek, who spent 20+ years in Fortune 500 technology consulting before launching Rivet. Based in Metro Detroit. Working with clients nationally.
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Min project size
$1,000+
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Hourly rate
Undisclosed
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Employees
2 - 9
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Locations
Hamtramck, MI
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Year founded
Founded 2025
1 Locations
- Hamtramck , MI
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