Rivet Automation

Rivet Automation Services helps business owners doing $3M–$20M find the money and time they're losing to broken systems — and fix it with AI and automation.

Most businesses at this stage have the same problem: they're growing, but they can't see what's actually working. Marketing dollars go out. Revenue comes in. Nobody can connect the two. Leads fall through the cracks. Admin eats 20 hours a week. And the owner is still the bottleneck for every decision.

We fix that by building the systems that sit between your tools and your team — so the business runs on data instead of gut feel.

What we build:

Marketing attribution systems that connect your ad platforms, call tracking, and CRM so you can see exactly which channel produced your last 10 closed jobs — not just your last 10 leads.

Revenue intelligence dashboards that show close rate by rep, revenue per crew, job profitability, and cost per acquisition by channel — updated in real time, not quarterly.

AI automation layers including speed-to-lead response, estimate follow-up sequences, automated review generation, AI voice receptionists, and customer communication workflows.

AI-optimized web presence and content engines that rank in Google and get cited by AI search tools like ChatGPT, Claude, and Perplexity.

We work primarily with home service contractors — roofing, HVAC, plumbing, electrical, restoration — but the systems we build apply to any owner-operated business with a sales team, a marketing budget, and no clear line between what they spend and what they earn.

Founded by Matt Sitek, who spent 20+ years in Fortune 500 technology consulting before launching Rivet. Based in Metro Detroit. Working with clients nationally.