RH Strategic

BACKGROUND

Please describe your company and your position there.

I am the head of marketing at a fast-growing, mid-sized health tech company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RH Strategic, and what were your goals?

We really needed some major media placements for credibility and support to launch new projects around data-driven content to build our credibility in the market.

SOLUTION

How did you select this vendor?

I searched for and found 4 vendors, and they were the right balance of cost, experience, and size.

Describe the scope of their work in detail, including any steps and the final deliverables.

In just one year of working with RH Strategic, I’ve been pleasantly surprised with the level of results – especially considering the niche segment of healthcare our company operates in. RH Strategic operates as an extension of my team but also as counselors, providing ongoing strategic guidance and creative brainstorming.

How many people from the vendor's team worked with you, and what were their positions?

I had three to four people on weekly to biweekly calls providing various kinds of support.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen multiple business leads as a direct result of PR, and an increase in web traffic. We had multiple major media placements during our work together, our company's first.

Describe their project management style, including communication tools and timeliness.

Weekly or biweekly meetings with agenda always up to date and ad hoc emails or phone calls depending on project.

What did you find most impressive or unique about this company?

They focused on the healthcare and government niche and understood it well.

Are there any areas for improvement or something they could have done differently?

No.