Response Mine Interactive

BACKGROUND

Introduce your business and what you do there.

I’m the department director for a pest control company. We provide pest control and management services for residential and commercial customers, offering protection against termites, mosquitoes, rodents, and other pests in 24 countries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Response Mine Interactive?

We needed help with our paid media campaigns to drive efficient customer acquisition.

SOLUTION

What was the scope of their involvement?

We started with a basic cost per call program based on call duration. Then, we evolved to cost per downstream MQL signals and later to CAC-based measurement. With the partnership from Response Mine Interactive, we evolved our program to a few thousand annual run rates to a few million annual run rates. Regarding channels, they manage our affiliate pay per MQL.

What is the team composition?

We work with 2–5 teammates from Response Mine Interactive.

How did you come to work with Response Mine Interactive?

We found them through a referral. We chose them over other options because they offered good value for the cost and a tailored lead generation product offering.

How much have you invested with them?

The investment is confidential.

What is the status of this engagement?

We started working together in April 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Response Mine Interactive is one of our most efficient affiliate partners. Thanks to their work, we've seen a 50% improvement in our cost per lead and CAC.

How did Response Mine Interactive perform from a project management standpoint?

Response Mine Interactive is very responsive. Regarding communication, we use virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Response Mine Interactive's responsiveness, flexibility, and willingness to meet us in the middle are impressive.

Are there any areas they could improve?

There's nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the paid media manager that manages the affiliate partnerships, a pest control services company for residential and commercial customers. We offer protection against termites, mosquitoes, rodents, and other pests in 24 countries and territories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Response Mine Interactive to accomplish?

We needed help with our pay-per-lead calls.

SOLUTION

What was the scope of their involvement?

Response Mine Interactive provides consulting and account management services. The team handles campaign setup, reporting, and optimization.

What is the team composition?

We work with 2–5 teammates from Response Mine Interactive.

How did you come to work with Response Mine Interactive?

Someone referred Response Mine Interactive to me. We chose them over other options because their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We started working with Response Mine Interactive in June 2007, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Response Mine Interactive is an affiliate partner who provides high-quality leads at a reasonable price. Their cost per lead and lead-to-sale conversion rates are among the best in our affiliate program. Year-to-date, they have a 28% lead-to-sale conversion rate compared to the affiliate channel average of 19%. Their cost per lead has changed throughout the years but has always been competitive or near the top of the affiliate program.

How did Response Mine Interactive perform from a project management standpoint?

Response Mine Interactive’s project management is top of the line. We communicate via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

Response Mine Interactive has been with us since 2007, so they know our company better than most employees. They can diagnose issues before they even come to our attention. Whether it’s call center conversion issues or demand surges, they anticipate our needs and are great partners. They’re the partner I want to work with and test new products out with. They’re always willing to go the extra mile.

Are there any areas they could improve?

No, there’s nothing that comes to mind.