Represent Studio

BACKGROUND

Please describe your company and position.

I am the People Operations Manager of an advertising and marketing agency

Describe what your company does in a single sentence.

Ours is a mid-sized advertising and marketing agency specializing in digital campaigns, brand strategy, and media buying. Our marketing solutions help connect brands with their consumers in a creative and data-driven way.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Represent Studio to accomplish?

• We will create a new employer brand and internal corporate identity to attract creative talent.
• A careers portal redesign will enhance candidate experience and improve the application conversion rate.
• Develop creative visuals for internal and onboarding communication.

SOLUTION

How did you find Represent Studio?

Online Search

Why did you select Represent Studio over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Represent Studio were assigned to this project?

3

Describe the scope of work in detail. Please include a summary of key deliverables.

The employer brand of ours was modernized by Represent Studio with our People Operations team. The agency held discovery sessions with our team to know what our culture looks like and reflected it in a funky visual identity for recruitment.

Main Outputs

• A framework for employer brand and visuals.
• Refreshing the design of our career website.
• Building a new careers portal that integrates with our ATS (Applicant Tracking System).
• Custom designs and presentation sets for employee onboarding.
• Social media assets designed for a LinkedIn recruitment campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in the Talent Pipeline and Internal Engagement Through the Project

Main Outcomes:

• The new careers portal leads to organic applications increase of 35 percent.
• The time required to hire for all creative roles has reduced by 20%.
• The newly recruited ones provided very positive inputs regarding the quality and clarity of he onboarding materials.
• The organization’s reputation as a top employer in the market has improved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management on behalf of Represent Studio was well tailored for an agency like ours that operates on a fast-paced environment. They kept everything on track and problem-solved well throughout. 

Summary: 

1. Milestones were delivered exactly on time.
2. Continuous communication through slack and weekly meetings.
3. Highly accessible to feedback from various internal stakeholders.
4. Assimilated easily within our internal HR software integration requirements.

What was your primary form of communication with Represent Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It was striking how well they captured the true culture of our agency and translated it into a professional but highly creative employer brand.

Most Popular Features:

•  In-depth knowledge of corporate culture and talent acquisition.
• Distinctive UI/UX design abilities tailored towards user experience.
• Communicating clearly, transparently and collaboratively.
• Capable of producing high-quality creative work that truly speaks to creatives.

Are there any areas for improvement or something Represent Studio could have done differently?

The engagement went very well, and we were happy with the final outcome.

Small suggestion. 

• It would have made it easier to choose the final designs if there were more alternatives made available during the mood board stage itself. 

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of Stratum Analytics

Describe what your company does in a single sentence.

Stratum Analytics provides advanced market research, predictive analytics modelling and business intelligence dashboards for enterprise-level clients by data-analytics consulting. We focus on converting data into business growth strategies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Represent Studio to accomplish?

• Undertake an entire rebranding and digital marketing revamp.
• Convert our visual language to a modern, high-tech interface.
• Let’s make our digital presence reflective of our new AI product line.

SOLUTION

How did you find Represent Studio?

Online Search

Why did you select Represent Studio over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Represent Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Represent Studio gave whole branding and UI/UX design support that helped us go digital contemporary. The website was designed by their team with conceptualization and responsive design while our brand messaging was redesigned. 

Essential Outcomes.

• Complete brand kit (logo system, typography, color palettes).
• Wireframing and UI/UX for core web pages.
• Scalable CMS hosting of a fully responsive website development. 
• Design high-conversion content for marketing assets/sales deck templates.  
• Delivery of clear and organised brand guidelines.

The design team's structured approach improved the consistency and look-and-feel of our digital touchpoints.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration helped us improve user experience and lead generation in a measurable way.

Main Results.

• The bounce rate of the web site has been lowered by 22%. 
• Average session duration increased by almost 40%.
• A 15% increase in the year’s first quarter in new MQLs
• Enhancing interactions with enterprise clients of our type.

The project revitalised and modernized our digital presence for enhanced marketing capabilities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Represent Studio was very professional and communicated consistently throughout the entire project. They were always on time with the work and very adaptive whenever we gave feedback or asked for changes.

Main Points

• Work was delivered on time.
• Communicated regularly through weekly status reports.
• Gave quick response to feedback.
• Adapted efficiently to minor scope changes.  

What was your primary form of communication with Represent Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were most impressed by their ability to internalize our technical subject matter. They didn't merely create designs. They've created a visual story that makes our complex analytics services feel accessible.

Most Impressive Features.

• Proficient in UI/UX and technical branding.
• Positive Outreach And Real Partnership Approach
• Dependable execution and follow through.
• Concentrate on designs that yield conversions.

Are there any areas for improvement or something Represent Studio could have done differently?

We were really pleased with the engagement and did not see any major areas for improvement.

Small recommendation.

• If you could dig deeper into our technical documentation during the onboarding phase, we will have fewer design iterations of specialized data visualizations in the future.