reFOCUS Marketing

reFOCUS Marketing is the marketing team for established service businesses doing $2.5M or more a year. Medical practices are our focus: orthopedics and sports medicine, chiropractic, dental, physical therapy, med spas and multi-provider groups. We also serve growing real estate teams and brokerages, and financial, legal and home services firms.

You choose how we work together. We run your marketing for you, we train and lead the marketers you already have, or we do a mix of both. Every path runs on UNMISSABLE, our system for becoming the name buyers trust in your market, built on three parts: Awareness, Authority and Acquisition.

That covers strategy and branding, websites, SEO and AI search, content and video, paid advertising, email and automation, CRM and reporting, for less than it costs to build the same team in-house.

Recent results: OSMC, a 40-year orthopedic practice in St. Joseph, Missouri, reached #1 in Google's local results for "orthopedic surgeon St. Joseph MO", grew patient registrations 29% and started being recommended by ChatGPT to people asking about orthopedic care. Club Wealth cut its cost per lead 98% with reFOCUS as its fractional CMO.

reFOCUS was founded in 2018 by Andy Scherer, who has nearly 20 years in marketing and sales training. We're based in Bucks County, Pennsylvania, and work with clients across the US.