ReferralWorks

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Bowman Law, a Denver-based personal injury law firm serving Colorado. We’re dedicated to helping clients secure compensation and justice for their injuries through personalized legal representation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ReferralWorks to accomplish for your personal injury law firm?

We hired ReferralWorks to initiate cold outreach campaigns targeted at specific audiences with the goal of establishing long-term referral relationships.

SOLUTION

What was the scope of their involvement?

ReferralWorks' scope of work and deliverables include a holistic growth strategy, sales tech stack setup and management, list building and validation, campaign development and deployment, contact nurturing and appointment setting, testing and monitoring outreach volume and performance, engagement, growth advising, and real-time feedback and optimization. Introductory calls, meetings, and follow-ups require involvement from our law firm staff.

What is the team composition?

We work with 2–5 teammates from ReferralWorks.

How did you come to work with ReferralWorks?

I met the founder through a digital marketing agency my firm previously worked with.

What is the status of this engagement?

We started working with them in October 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ReferralWorks has helped us establish a networking database of over 150 positive interactions that we continue to nurture and form referral partnerships with. Thousands of messages and touchpoints continue to be sent in our campaigns to grow our referral web. We’ve also attributed five signed cases and are developing other cross-promotional marketing initiatives with our partners.

How did ReferralWorks perform from a project management standpoint?

While deliverables and objectives are ongoing, the setup and initial campaign timing were completed on time. Overall, ReferralWorks exhibits strong project management to fulfill setup, development, contact nurturing, and testing and monitoring outreach initiatives. We communicate via in-person meetings, virtual meetings, email, and messages.

What did you find most impressive about them?

ReferralWorks offers a unique service that we’ve yet to find a competing agency serve. Additionally, the services and work ReferralWorks specializes in would require a significant amount of manual hours among staff. Finally, ReferralWorks is very flexible in their approach and can pivot to client needs through time. They’re truly committed to helping our firm find success and supporting growth.

Are there any areas they could improve?

Not at this time. However, ReferralWorks is currently developing a portal that will help with communication tracking, action items, mapping, and meeting notes to ensure our partnership is aligned and up to date with all outreach efforts.