Redefining Web

BACKGROUND

Please describe your company and position.

 I am the Front end Dev of an information technology company 

Describe what your company does in a single sentence.

An IT company that delivers innovative technology solutions, software development, and digital services to drive business growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Redefining Web to accomplish?

Marketing

SOLUTION

How did you find Redefining Web?

Referral

Why did you select Redefining Web over others?

Good value for cost

How many teammates from Redefining Web were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing includes conducting market research and competitor analysis, creating engaging content, managing social media platforms, planning and running paid advertising campaigns, implementing SEO strategies, executing email marketing, and providing regular performance reports with insights and recommendations, all aimed at increasing brand awareness, customer engagement, and lead generation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project included increased website traffic and organic visibility, higher lead generation and conversion rates, improved social media reach and engagement, stronger advertising performance with better CTR and ROI, enhanced email campaign open and click-through rates, and a noticeable boost in sales and revenue directly attributed to the marketing efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was highly efficient, with all deliverables completed on time and often ahead of schedule. They communicated clearly, adapted quickly to feedback, and consistently responded to our needs with professionalism and a solutions-focused approach, ensuring the project stayed on track and aligned with our goals.

What was your primary form of communication with Redefining Web?

Virtual Meeting

What did you find most impressive or unique about this company?

What I found most impressive about this company was their combination of creativity and professionalism - blending innovative strategies with a strong results-driven approach. Their ability to understand our needs, adapt quickly, and deliver customized solutions that truly made an impact set them apart from others in the industry.

Are there any areas for improvement or something Redefining Web could have done differently?

While the overall experience was excellent, one area for improvement could be providing even more proactive suggestions and insights ahead of time, helping us anticipate trends and opportunities rather than only addressing them as they arise. This would further strengthen their role as a strategic partner, not just a service provider.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of a company that provides security services to other companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Redefining Web?

We needed support to design our website and add additional features to make it mobile-friendly.

SOLUTION

What was the scope of their involvement?

Redefining Web helped us optimize our website for marketing. The team also made the site mobile-friendly.

What is the team composition?

I didn't know how many teammates from Redefining Web worked on the project.

How did you come to work with Redefining Web?

I found them through an online search. I chose them over other options because a friend had worked with them and had a very good experience with the team.

What is the status of this engagement?

We worked together from November 2024–August 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Redefining Web's work resulted in a mobile-friendly website with all the necessary features. The site's UI/UX was improved a lot, which I measured via my own experience and Google Analytics. After working with them, my website performance noticeably improved. The site's bounce rate declined, and the engagement rate increased.  The site is now much more mobile-friendly. I’ve also seen a clear boost in sales since the changes were made.

How did Redefining Web perform from a project management standpoint?

Redefining Web delivered on time. We communicated via video calls and WhatsApp.

What did you find most impressive about them?

Redefining Web's communication was smooth. The team knew what they were doing, and I didn't need to interfere because their work was good. 

Are there any areas they could improve?

I didn't think there was anything they could improve on.