Red Tape Marketing

Red Tape Marketing helps established businesses make better growth decisions and put them into action. Based in Collingwood, Ontario, the founder-led consultancy supports businesses across Canada through focused strategy projects, marketing investment audits and ongoing fractional CMO leadership.

Founded by Kyle Millar, Red Tape combines nearly 20 years of marketing experience with the practical perspective of building and operating businesses. Kyle’s background includes marketing and eCommerce leadership at SodaStream Canada, brand leadership at Capital One Canada and consumer marketing experience across food, beverage and personal care.

Red Tape works with owners and leadership teams who have customers, revenue and room to grow, but need experienced marketing direction. They may already have employees, freelancers or agencies doing the work and need someone to connect business priorities, marketing decisions and delivery.

Core services:
• Growth strategy: identify customer and market opportunities, choose priorities and build practical growth plans.
• Marketing investment analysis: review spend and channel performance, then decide what to keep, fix, test or stop.
• Offer and positioning: clarify the customer proposition, portfolio, pricing and messaging.
• Strategy into action: lead go-to-market planning, launches, campaigns and coordination across internal teams and external partners.

Sector experience includes consumer packaged goods, food and beverage, personal care, retail and eCommerce. Engagements range from defined consulting projects to ongoing fractional marketing leadership, with scope agreed around the decisions and delivery the business needs.