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Brand Identity & Packaging Design

Create a coherent visual identity and practical brand assets for your business or product. Start with essentials, expand to a full identity, or add packaging. Final scope and production specifications are agreed before work. Printing and third-party costs are separate.

Small

Businesses needing core visual essentials

$1,500 /total

Included scope: Brand essentials: visual direction, one logo direction with 2 revision rounds, color palette, typography and exported logo assets.
Validation and handoff: Approved logo exports and a concise usage sheet.
Scope assumptions: Excludes naming, trademark/legal review, regulatory claims, barcode registration, photography, printing and physical proofs. Client/printer approves final artwork.

Medium

Businesses building a complete visual identity

$4,500 /total

Included scope: Brand identity: discovery, 2 initial identity directions, selected direction refined through 2 review rounds, logo suite, colors, type and usage guide.
Validation and handoff: Brand guide and production-ready digital asset handoff.
Scope assumptions: Excludes naming, trademark/legal review, regulatory claims, barcode registration, photography, printing and physical proofs. Client/printer approves final artwork.

Large

Product brands needing identity and packaging

$9,000 /total

Included scope: Identity plus packaging: full identity and up to 3 SKU label/package adaptations using client-approved dielines, copy and production specifications.
Validation and handoff: Brand guide, organized print/digital exports and preflight against supplied specifications.
Scope assumptions: Excludes naming, trademark/legal review, regulatory claims, barcode registration, photography, printing and physical proofs. Client/printer approves final artwork.

Features	Small $1,500 /total	Medium $4,500 /total	Large $9,000 /total
Included scope	Brand essentials: visual direction, one logo direction with 2 revision rounds, color palette, typography and exported logo assets.	Brand identity: discovery, 2 initial identity directions, selected direction refined through 2 review rounds, logo suite, colors, type and usage guide.	Identity plus packaging: full identity and up to 3 SKU label/package adaptations using client-approved dielines, copy and production specifications.
Validation and handoff	Approved logo exports and a concise usage sheet.	Brand guide and production-ready digital asset handoff.	Brand guide, organized print/digital exports and preflight against supplied specifications.
Scope assumptions	Excludes naming, trademark/legal review, regulatory claims, barcode registration, photography, printing and physical proofs. Client/printer approves final artwork.	Excludes naming, trademark/legal review, regulatory claims, barcode registration, photography, printing and physical proofs. Client/printer approves final artwork.	Excludes naming, trademark/legal review, regulatory claims, barcode registration, photography, printing and physical proofs. Client/printer approves final artwork.

Small $1,500 /total
Included scope	Brand essentials: visual direction, one logo direction with 2 revision rounds, color palette, typography and exported logo assets.
Validation and handoff	Approved logo exports and a concise usage sheet.
Scope assumptions	Excludes naming, trademark/legal review, regulatory claims, barcode registration, photography, printing and physical proofs. Client/printer approves final artwork.

Medium $4,500 /total
Included scope	Brand identity: discovery, 2 initial identity directions, selected direction refined through 2 review rounds, logo suite, colors, type and usage guide.
Validation and handoff	Brand guide and production-ready digital asset handoff.
Scope assumptions	Excludes naming, trademark/legal review, regulatory claims, barcode registration, photography, printing and physical proofs. Client/printer approves final artwork.

Large $9,000 /total
Included scope	Identity plus packaging: full identity and up to 3 SKU label/package adaptations using client-approved dielines, copy and production specifications.
Validation and handoff	Brand guide, organized print/digital exports and preflight against supplied specifications.
Scope assumptions	Excludes naming, trademark/legal review, regulatory claims, barcode registration, photography, printing and physical proofs. Client/printer approves final artwork.

Custom Software, CRM & Operations Systems

Plan and build CRM workflows, internal tools and custom applications. Choose discovery, a focused MVP or a phased operations platform. Prices are indicative starting scopes; feasibility, delivery capacity and final terms are confirmed before kickoff. Licenses and third-party fees are separate.

Small

Teams defining a larger software project

$5,000 /total

Included scope: Discovery only: one business domain, up to 3 systems; workflow map, risks, acceptance criteria and phased estimate. Implementation separately quoted.
Validation and handoff: Decision-ready roadmap and stakeholder walkthrough.
Scope assumptions: Excludes vendor fees, regulatory certification, 24/7 support and major data remediation. Final milestones and support agreed in writing.

Medium

Businesses launching a focused application

$40,000 /total

Included scope: MVP: one primary workflow, up to 3 roles, 10 core screens and 2 standard integrations. Includes release plan, implementation, QA and handoff.
Validation and handoff: Acceptance testing, client-approved deployment, source and administrator handoff.
Scope assumptions: Excludes vendor fees, regulatory certification, 24/7 support and major data remediation. Final milestones and support agreed in writing.

Large

Teams connecting CRM and operations

$75,000 /total

Included scope: Phased CRM/operations build: agreed workflows, role-based access, migration, integrations and reporting. Discovery fixes phase boundaries; larger scope quoted separately.
Validation and handoff: Pilot, migration reconciliation, role testing, rollout plan and administrator training.
Scope assumptions: Excludes vendor fees, regulatory certification, 24/7 support and major data remediation. Final milestones and support agreed in writing.

Features	Small $5,000 /total	Medium $40,000 /total	Large $75,000 /total
Included scope	Discovery only: one business domain, up to 3 systems; workflow map, risks, acceptance criteria and phased estimate. Implementation separately quoted.	MVP: one primary workflow, up to 3 roles, 10 core screens and 2 standard integrations. Includes release plan, implementation, QA and handoff.	Phased CRM/operations build: agreed workflows, role-based access, migration, integrations and reporting. Discovery fixes phase boundaries; larger scope quoted separately.
Validation and handoff	Decision-ready roadmap and stakeholder walkthrough.	Acceptance testing, client-approved deployment, source and administrator handoff.	Pilot, migration reconciliation, role testing, rollout plan and administrator training.
Scope assumptions	Excludes vendor fees, regulatory certification, 24/7 support and major data remediation. Final milestones and support agreed in writing.	Excludes vendor fees, regulatory certification, 24/7 support and major data remediation. Final milestones and support agreed in writing.	Excludes vendor fees, regulatory certification, 24/7 support and major data remediation. Final milestones and support agreed in writing.

Small $5,000 /total
Included scope	Discovery only: one business domain, up to 3 systems; workflow map, risks, acceptance criteria and phased estimate. Implementation separately quoted.
Validation and handoff	Decision-ready roadmap and stakeholder walkthrough.
Scope assumptions	Excludes vendor fees, regulatory certification, 24/7 support and major data remediation. Final milestones and support agreed in writing.

Medium $40,000 /total
Included scope	MVP: one primary workflow, up to 3 roles, 10 core screens and 2 standard integrations. Includes release plan, implementation, QA and handoff.
Validation and handoff	Acceptance testing, client-approved deployment, source and administrator handoff.
Scope assumptions	Excludes vendor fees, regulatory certification, 24/7 support and major data remediation. Final milestones and support agreed in writing.

Large $75,000 /total
Included scope	Phased CRM/operations build: agreed workflows, role-based access, migration, integrations and reporting. Discovery fixes phase boundaries; larger scope quoted separately.
Validation and handoff	Pilot, migration reconciliation, role testing, rollout plan and administrator training.
Scope assumptions	Excludes vendor fees, regulatory certification, 24/7 support and major data remediation. Final milestones and support agreed in writing.

Business Website Launch & Improvement

Improve an existing customer journey or launch a responsive business website. Each tier includes defined deliverables, review and handoff. Final scope, price and timeline are agreed before work; copy, brand assets and third-party fees are client supplied.

Small

Existing sites with one customer journey to improve

$1,500 /total

Included scope: One existing site: up to 3 improvements across 3 existing pages/sections, focused on inquiry, booking or mobile usability.
Validation and handoff: Mobile/desktop QA, one consolidated revision, handoff and 7-day delivered-scope defect window.
Scope assumptions: Excludes copywriting, photography, ongoing marketing, complex migrations, custom applications and third-party fees. New requests are separately scoped.

Medium

Service businesses launching a new website

$9,000 /total

Included scope: One website, up to 8 core pages/templates and one standard inquiry or booking flow. Responsive design and agreed analytics setup.
Validation and handoff: Mobile/desktop QA, 2 consolidated review rounds, approved launch and administrator walkthrough.
Scope assumptions: Excludes copywriting, photography, ongoing marketing, complex migrations, custom applications and third-party fees. New requests are separately scoped.

Large

Businesses needing a more complex site launch

$15,000 /total

Included scope: One website, up to 8 core templates with richer page layouts and up to 2 standard integrations. Platform review confirms complexity and acceptance checks.
Validation and handoff: Integration and journey QA, 2 review rounds, launch plan, documentation and administrator training.
Scope assumptions: Excludes copywriting, photography, ongoing marketing, complex migrations, custom applications and third-party fees. New requests are separately scoped.

Features	Small $1,500 /total	Medium $9,000 /total	Large $15,000 /total
Included scope	One existing site: up to 3 improvements across 3 existing pages/sections, focused on inquiry, booking or mobile usability.	One website, up to 8 core pages/templates and one standard inquiry or booking flow. Responsive design and agreed analytics setup.	One website, up to 8 core templates with richer page layouts and up to 2 standard integrations. Platform review confirms complexity and acceptance checks.
Validation and handoff	Mobile/desktop QA, one consolidated revision, handoff and 7-day delivered-scope defect window.	Mobile/desktop QA, 2 consolidated review rounds, approved launch and administrator walkthrough.	Integration and journey QA, 2 review rounds, launch plan, documentation and administrator training.
Scope assumptions	Excludes copywriting, photography, ongoing marketing, complex migrations, custom applications and third-party fees. New requests are separately scoped.	Excludes copywriting, photography, ongoing marketing, complex migrations, custom applications and third-party fees. New requests are separately scoped.	Excludes copywriting, photography, ongoing marketing, complex migrations, custom applications and third-party fees. New requests are separately scoped.

Small $1,500 /total
Included scope	One existing site: up to 3 improvements across 3 existing pages/sections, focused on inquiry, booking or mobile usability.
Validation and handoff	Mobile/desktop QA, one consolidated revision, handoff and 7-day delivered-scope defect window.
Scope assumptions	Excludes copywriting, photography, ongoing marketing, complex migrations, custom applications and third-party fees. New requests are separately scoped.

Medium $9,000 /total
Included scope	One website, up to 8 core pages/templates and one standard inquiry or booking flow. Responsive design and agreed analytics setup.
Validation and handoff	Mobile/desktop QA, 2 consolidated review rounds, approved launch and administrator walkthrough.
Scope assumptions	Excludes copywriting, photography, ongoing marketing, complex migrations, custom applications and third-party fees. New requests are separately scoped.

Large $15,000 /total
Included scope	One website, up to 8 core templates with richer page layouts and up to 2 standard integrations. Platform review confirms complexity and acceptance checks.
Validation and handoff	Integration and journey QA, 2 review rounds, launch plan, documentation and administrator training.
Scope assumptions	Excludes copywriting, photography, ongoing marketing, complex migrations, custom applications and third-party fees. New requests are separately scoped.

Shopify Store Launch & Improvements

Improve a Shopify shopping journey or launch a store using a supported theme and standard checkout. Deliverables and acceptance checks are agreed before work. Client supplies approved product data, copy and brand assets; apps, theme and platform charges are separate.

Small

Existing Shopify stores needing focused fixes

$1,500 /total

Included scope: One existing store: up to 3 agreed improvements across 3 existing pages/sections, focused on mobile shopping or product-to-cart.
Validation and handoff: Mobile/desktop journey QA, one revision round and documented handoff.
Scope assumptions: Excludes bespoke checkout, custom apps, complex migrations, subscription logic, tax/legal advice and third-party fees. Client approves payment/shipping settings.

Medium

Brands launching their first Shopify store

$9,000 /total

Included scope: New Shopify store: up to 8 core templates, 25 client-supplied products and standard shipping/payment configuration.
Validation and handoff: Test-mode purchase journey, mobile/desktop QA, 2 review rounds, approved launch and training.
Scope assumptions: Excludes bespoke checkout, custom apps, complex migrations, subscription logic, tax/legal advice and third-party fees. Client approves payment/shipping settings.

Large

Brands needing a broader Shopify launch

$15,000 /total

Included scope: Shopify launch: up to 8 core templates, 50 client-supplied products and 2 standard app integrations. Discovery confirms product and fulfillment complexity.
Validation and handoff: Purchase/integration acceptance checks, 2 review rounds, approved rollout and administrator documentation.
Scope assumptions: Excludes bespoke checkout, custom apps, complex migrations, subscription logic, tax/legal advice and third-party fees. Client approves payment/shipping settings.

Features	Small $1,500 /total	Medium $9,000 /total	Large $15,000 /total
Included scope	One existing store: up to 3 agreed improvements across 3 existing pages/sections, focused on mobile shopping or product-to-cart.	New Shopify store: up to 8 core templates, 25 client-supplied products and standard shipping/payment configuration.	Shopify launch: up to 8 core templates, 50 client-supplied products and 2 standard app integrations. Discovery confirms product and fulfillment complexity.
Validation and handoff	Mobile/desktop journey QA, one revision round and documented handoff.	Test-mode purchase journey, mobile/desktop QA, 2 review rounds, approved launch and training.	Purchase/integration acceptance checks, 2 review rounds, approved rollout and administrator documentation.
Scope assumptions	Excludes bespoke checkout, custom apps, complex migrations, subscription logic, tax/legal advice and third-party fees. Client approves payment/shipping settings.	Excludes bespoke checkout, custom apps, complex migrations, subscription logic, tax/legal advice and third-party fees. Client approves payment/shipping settings.	Excludes bespoke checkout, custom apps, complex migrations, subscription logic, tax/legal advice and third-party fees. Client approves payment/shipping settings.

Small $1,500 /total
Included scope	One existing store: up to 3 agreed improvements across 3 existing pages/sections, focused on mobile shopping or product-to-cart.
Validation and handoff	Mobile/desktop journey QA, one revision round and documented handoff.
Scope assumptions	Excludes bespoke checkout, custom apps, complex migrations, subscription logic, tax/legal advice and third-party fees. Client approves payment/shipping settings.

Medium $9,000 /total
Included scope	New Shopify store: up to 8 core templates, 25 client-supplied products and standard shipping/payment configuration.
Validation and handoff	Test-mode purchase journey, mobile/desktop QA, 2 review rounds, approved launch and training.
Scope assumptions	Excludes bespoke checkout, custom apps, complex migrations, subscription logic, tax/legal advice and third-party fees. Client approves payment/shipping settings.

Large $15,000 /total
Included scope	Shopify launch: up to 8 core templates, 50 client-supplied products and 2 standard app integrations. Discovery confirms product and fulfillment complexity.
Validation and handoff	Purchase/integration acceptance checks, 2 review rounds, approved rollout and administrator documentation.
Scope assumptions	Excludes bespoke checkout, custom apps, complex migrations, subscription logic, tax/legal advice and third-party fees. Client approves payment/shipping settings.

AI Knowledge Assistants & Workflow Pilots

Build an AI assistant for one approved knowledge or support workflow. We define evaluation questions, source permissions, human escalation and quality thresholds before rollout. Prices are indicative; model, hosting and third-party fees are separate.

Small

Teams validating one AI use case

$10,000 /total

Included scope: Pilot: one use case, one channel and one approved source. Retrieval, source references, fallback behavior and evaluation report.
Validation and handoff: Representative question set, error review and recommendation on whether to expand.
Scope assumptions: Excludes regulated advice, autonomous consequential actions, voice, large source-data cleanup, enterprise rollout and ongoing support unless separately scoped.

Medium

Teams deploying a focused knowledge assistant

$20,000 /total

Included scope: Focused assistant: one workflow, one channel, up to 2 approved sources, access boundaries and human escalation.
Validation and handoff: Evaluation against agreed quality thresholds, user acceptance and documented handoff.
Scope assumptions: Excludes regulated advice, autonomous consequential actions, voice, large source-data cleanup, enterprise rollout and ongoing support unless separately scoped.

Large

Teams connecting an assistant to a workflow

$35,000 /total

Included scope: Assistant plus one operational workflow: up to 2 approved sources and 2 standard integrations, with human approval for consequential actions.
Validation and handoff: Evaluation, permission and integration tests, failure recovery and operator training.
Scope assumptions: Excludes regulated advice, autonomous consequential actions, voice, large source-data cleanup, enterprise rollout and ongoing support unless separately scoped.

Features	Small $10,000 /total	Medium $20,000 /total	Large $35,000 /total
Included scope	Pilot: one use case, one channel and one approved source. Retrieval, source references, fallback behavior and evaluation report.	Focused assistant: one workflow, one channel, up to 2 approved sources, access boundaries and human escalation.	Assistant plus one operational workflow: up to 2 approved sources and 2 standard integrations, with human approval for consequential actions.
Validation and handoff	Representative question set, error review and recommendation on whether to expand.	Evaluation against agreed quality thresholds, user acceptance and documented handoff.	Evaluation, permission and integration tests, failure recovery and operator training.
Scope assumptions	Excludes regulated advice, autonomous consequential actions, voice, large source-data cleanup, enterprise rollout and ongoing support unless separately scoped.	Excludes regulated advice, autonomous consequential actions, voice, large source-data cleanup, enterprise rollout and ongoing support unless separately scoped.	Excludes regulated advice, autonomous consequential actions, voice, large source-data cleanup, enterprise rollout and ongoing support unless separately scoped.

Small $10,000 /total
Included scope	Pilot: one use case, one channel and one approved source. Retrieval, source references, fallback behavior and evaluation report.
Validation and handoff	Representative question set, error review and recommendation on whether to expand.
Scope assumptions	Excludes regulated advice, autonomous consequential actions, voice, large source-data cleanup, enterprise rollout and ongoing support unless separately scoped.

Medium $20,000 /total
Included scope	Focused assistant: one workflow, one channel, up to 2 approved sources, access boundaries and human escalation.
Validation and handoff	Evaluation against agreed quality thresholds, user acceptance and documented handoff.
Scope assumptions	Excludes regulated advice, autonomous consequential actions, voice, large source-data cleanup, enterprise rollout and ongoing support unless separately scoped.

Large $35,000 /total
Included scope	Assistant plus one operational workflow: up to 2 approved sources and 2 standard integrations, with human approval for consequential actions.
Validation and handoff	Evaluation, permission and integration tests, failure recovery and operator training.
Scope assumptions	Excludes regulated advice, autonomous consequential actions, voice, large source-data cleanup, enterprise rollout and ongoing support unless separately scoped.

Our Story

Realized cofounders Jhon Pina and Edwin De Los Santos combine business operations, quality systems, analytics and software engineering. Edwin is also a SOFTEJ cofounder and senior software engineer. His work at SOFTEJ spans ERP implementation, systems integration, workflow automation and custom business software. At Realized, we bring this experience into a practical approach with clear scope, working demonstrations, acceptance checks and a documented handoff.

Meet the Team

Jhon brings experience in business operations, quality systems, analytics and service delivery. He keeps the work grounded in clear responsibilities, practical systems and workflows teams can use day to day.

What Sets Us Apart

Design, technology and operations together

One coordinated plan connects your customer experience with the systems and workflows behind it. We start with the business goal and build around the tools that already work.

Enterprise software experience through SOFTEJ

Edwin De Los Santos brings hands-on project experience as a SOFTEJ cofounder and senior software engineer. SOFTEJ's published work spans Odoo ERP, banking and payment integrations, operational automation and custom business applications. Learn more at softej.com.

Commonly Asked Questions

We begin with a conversation about your goals, users and existing systems, then agree scope, deliverables, responsibilities and feedback milestones. Work is shared through design reviews and working demonstrations. We validate the result against agreed acceptance checks and provide documentation and a practical handoff. Remote collaboration is available in English and Spanish.

We clarify the business need, stakeholders, budget, timeline and access to the systems involved. We review the current workflow and agree the scope, deliverables and acceptance checks before implementation. The plan identifies responsibilities, dependencies and review points so both teams know what happens next.

We are interested in business websites and Shopify stores, custom web applications and internal tools, CRM and payment integrations, practical AI assistants and workflow automation, and brand or packaging design. Our strongest fit is a service business, consumer brand or operations team with a clear problem, an engaged decision maker and access to the systems involved.

Timing depends on the scope, system complexity, content readiness and feedback needs. We agree milestones after discovery and identify the access, assets and decisions required to keep work moving. A focused improvement is scoped differently from a new store or custom application; we confirm the delivery plan before implementation.

We provide the agreed documentation and handoff so your team can use and manage the result. Ongoing support and improvement options can cover website updates, software maintenance and connected workflows. We agree support responsibilities and any continuing scope and costs separately, so expectations remain clear.

Locations (1)

701 East Franklin Street, Suite 105-1006 Richmond, VA, United States 23219

2 - 5

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Realized

Design, software and operations, connected.

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Brand Identity & Packaging Design

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Medium

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Custom Software, CRM & Operations Systems

Small

Medium

Large

Business Website Launch & Improvement

Small

Medium

Large

Shopify Store Launch & Improvements

Small

Medium

Large

AI Knowledge Assistants & Workflow Pilots

Small

Medium

Large

Our Story

Meet the Team

Jhon PinaCofounder

What Sets Us Apart

Commonly Asked Questions

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Realized

Design, software and operations, connected.

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Packages we offer:

Brand Identity & Packaging Design

Small

Medium

Large

Custom Software, CRM & Operations Systems

Small

Medium

Large

Business Website Launch & Improvement

Small

Medium

Large

Shopify Store Launch & Improvements

Small

Medium

Large

AI Knowledge Assistants & Workflow Pilots

Small

Medium

Large

About the Team

Our Story

Meet the Team

Jhon PinaCofounder

What Sets Us Apart

Commonly Asked Questions

How do you typically collaborate with clients?

What is your team's process like for onboarding new clients?

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