ReachIQ

BACKGROUND

Please describe your company and position.

I am the CEO of Flute

Describe what your company does in a single sentence.

Flute is a modern payments infrastructure and merchant solutions company that helps businesses accept payments, improve cash flow, automate operations, and unlock embedded financial services through a unified platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ReachIQ to accomplish?

• Qualified meetings, basically. We wanted outbound to be something we could count on instead of a thing we did in bursts whenever pipeline looked thin.

SOLUTION

How did you find ReachIQ?

Online Search

Why did you select ReachIQ over others?

• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from ReachIQ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We signed up for the platform first and used it for two months. The ICP match feature is the best part, it finds the right companies rather than dumping 5,000 contacts on us. We liked it enough that we upgraded to their managed SDR service, and now their team handles everything from the lists to the messaging to actually booking meetings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Qualified conversations come in steadily now, and we spend way less time vetting them. From 3 meetings/month we went to 8-9 meetings a month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Once we agreed on direction they ran with it, we were not in meetings all the time, which I liked, though it does mean feedback gets picked up in the next xampaign cycle rather than overnight.

What was your primary form of communication with ReachIQ?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ICP matching. Everything they do is built around relevance, not raw volume.

Are there any areas for improvement or something ReachIQ could have done differently?

The 3-month minimum gave me pause when we signed. It worked out,  but it is a real commitment. I would also like a heads up when they are adjusting campaigns so I am not left wondering why activity dipped.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of VirtualTin Limited

Describe what your company does in a single sentence.

VirtualTin Limited is a cloud infrastructure and managed IT services provider that helps businesses and IT partner deliver hosted desktops, private cloud environments, backup and disaster recovery, and datacenter services through enterprise-grade cloud infrastructure.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ReachIQ to accomplish?

• We wanted a more dependable outbound channel for generating new business conversations. The objective was to reach companies that matched our ideal client profile and create a healthier pipeline without expanding internal business development resources.

SOLUTION

How did you find ReachIQ?

Referral

Why did you select ReachIQ over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from ReachIQ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

What ended up taking the most attention was not outreach volume, it was narrowing who we actually wanted to speak with. Early on, we assumed broad targeting across industries would give us more opportunities, but ReachIQ pushed us to separate audiences based on buying behavior and service fit. That changed the project quite a bit. We treated the first phase more like testing than lead generation. Their team built targeting logic, developed prospect groups, wrote outreach sequences, ran outbound campaigns, and managed lead qualification. There were a couple of rounds where messaging changed after early replies showed people understood our creative capabilities but not where we created the most business value.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have established a more reliable flow of relevant business conversations and generated meetings with organisations that aligns better with our capabilities. Internally, we have also spent coonsiderably less time trying to source opportunities manually and have been able to focus more attention on active discussions and solution design.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We generally worked in structured review cycles rather than frequent check-ins. There was one period where updates slowed while they reworked targeting assumptions, which initially felt like momentum had stalled.  In hindsight, that pause probably prevented us from continuing down the wrong path. They tended to make changes thoughtfully rather than reacting to every individual campaign result.

What was your primary form of communication with ReachIQ?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I appreciated that they did not treat lead generation as a number exercise. They were comfortable challenging our assummptions and reducing activity when it became clear that certain segments were not producing meaningful conversations. That discipline stood out.

Are there any areas for improvement or something ReachIQ could have done differently?

They could have provided slightly more forward visibility into why certain adjustments were being considered before changes were implemented.

BACKGROUND

Please describe your company and position.

I am the Co-Founder and Managing Director of SOAR MEDIA Agency

Describe what your company does in a single sentence.

SOAR Media is a full-service marketing agency that acts like an outsourcing marketing departmment, helping businesses, especially in sports, entertainment, events, and construction-related industries, grow through branding, digital marketing, social media, content creation, website development, paid advertising, and event marketing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ReachIQ to accomplish?

• We wanted a more dependable outbound channel for generating new business conversations. The objective was to reach companies that matched our ideal client profile and create a healthier pipeline without expanding internal business development resources.

SOLUTION

How did you find ReachIQ?

Referral

Why did you select ReachIQ over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from ReachIQ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

What ended up taking the most attention was not outreach volume, it was narrowing who we acttually wanted to speak with. Early on, we assumed broad targeting across industries would give us more opportunities, but ReachIQ pushed us to separate audiences based on buying behavior and service fit. That changed the project quite a bit. We treated the first phase more like testing than lead generation. Their team built targeting logic, developed prospect groups, wrote outreach sequences, ran outbound campaigns, and managed lead qualification. There were a couple of rounds where messaging changed after early replies showed people understood our creative capabilities but not where we created the most business value.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We usually worked in checkpoints instead of constant updates, which suited our team. One thing I noticed was that changes often appeared in the next reporting cycle rather than immediately after discussions, but that created cleaner decisions instead of reacting too quickly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

There was one slower week during campaign adjustments where activity dipped, but they explained what they were testing and the quality recovered afterward.

What was your primary form of communication with ReachIQ?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were comfortable reducing activity when they thought targeting was drifting. A lot of outbound providers try to protect volume metrics. ReachIQ seemed more willing to reset assumptions and narrow focus if meetings were not aligning.

Are there any areas for improvement or something ReachIQ could have done differently?

I suggest they provide more context around why certain segments are deprioritized over time.