Contact Razum
Get a custom proposalEmployer branding and Organizational culture
Razum is a boutique consulting agency specializing in organizational culture, employer branding, leadership alignment and change management.
Based in Zagreb, Croatia, we help organizations align their internal culture with business strategy, especially during periods of growth, transformation, leadership change and organizational complexity.
Unlike traditional employer branding agencies focused primarily on communication and campaigns, Razum approaches employer branding as an organizational and leadership challenge. We help companies define who they truly are as employers, align leadership and employee experience with that identity and create sustainable employer branding strategies grounded in real organizational culture.
Our work combines organizational diagnostics, leadership alignment, employee experience design and employer branding strategy development. We are particularly experienced in working with complex systems, multi-location organizations, manufacturing companies and organizations undergoing significant strategic or cultural change.
We also specialize in Culture Due Diligence and post-merger cultural integration, helping organizations identify cultural risks during M&A processes and align teams, leadership, and ways of working after acquisitions and organizational integrations.
Selected projects include work with organizations such as A1 Telekom Austria Group, Victus Group, KentBank, PBZ, JYSK, Grupa Končar, Kompare, Klimaoprema, Museum of Illusions and other regional companies across technology, finance, manufacturing, retail and hospitality sectors.
Our approach is practical, data-informed, and deeply rooted in real organizational dynamics. We focus not only on defining values or communication strategies, but on helping organizations create cultures and employee experiences that people can genuinely recognize and trust every day.
-
Min project size
$5,000+
-
Hourly rate
Undisclosed
-
Employees
2 - 9
-
Locations
Zagreb, Croatia
-
Year founded
Founded 2020
1 Locations
- Zagreb , Croatia
Service Lines
- HR Consulting
- 20%
- Branding
- 10%
- HR Outsourcing
- 10%
Select Focus Area
- Branding Focus
-
- Brand messaging
- 15%
- Brand strategy
- 15%
- Business Consulting Focus
-
- Due Diligence Consulting
- 20%
- Corporate Training & Coaching Focus
-
- HR Consulting Focus
-
- Employer Branding
- 50%
Industries
- Hospitality & leisure
- 20%
- Telecommunications
- 20%
- Manufacturing
- 15%
- Consumer products & services
- 10%
- Financial services
- 10%
- Information technology
- 10%
- Business services
- 5%
- Food & Beverage
- 5%
- Retail
- 5%
Clients
- Small Business (<$10M)
- 50%
- Midmarket ($10M - $1B)
- 40%
- Enterprise (>$1B)
- 10%
Have you worked with Razum?
Share your experience working with Razum on a past project by leaving a review for buyers around the world
Our Story
Razum was founded by Jasna Horvat and Natalija Kordić with a shared belief that organizational culture and employer branding should never be reduced to communication campaigns or HR trends.
After years of working in companies during growth, change and transformation, we saw how deeply leadership, culture, and employee experience shape business success.
Today, we help organizations build employer brands people can genuinely recognize and trust from the inside out.
Locations (1)
Contact Razum
If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.
Sign in to see which brands trust Razum.
Get connected to see updates from Razum like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.