Ratech

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of KOFAX Agency

Describe what your company does in a single sentence.

We run Google Ads, Meta Ads and SEO for businesses in Ukraine, the US, Canada and across Europe, and we build the sites and creative for the clients who need them.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ratech to accomplish?

• Part of our client base advertises in categories Meta treats as sensitive: clinics, therapy practices, CBD brands. On those accounts the pixel either got stripped or fired at random, and when Meta restricted an ad account the measurement history went with it. We sell on measured results, and those were the clients we could not report on honestly.

SOLUTION

How did you find Ratech?

Online Search

Why did you select Ratech over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from Ratech were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The pipeline Ratech built sits between our clients' sites and the ad platforms. It catches every form submission and every payment on the server side, normalises them into a single event format and writes them to a database that belongs to us and not to Meta. It hashes the customer details, the email and phone and name and postcode, before anything leaves that database, and the raw values never travel. Each event carries its own attribution: channel, UTMs, click identifiers, first-touch source, landing page. From the store the events go to Meta through the Conversions API as purchases and bookings, each with a value, a currency, a dedup key and its original timestamp. The dedup key is why Meta does not count the same conversion twice. One pipeline runs several brands and routes each event to the right pixel. Adding a client is a config change. A replay tool re-sends a window of events after the fact.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The number we report to a client and the number in their payment system are the same number now, and where the two diverge we can see the reason instead of guessing at it. Meta has a signal on those accounts again. That matters more for optimisation than for reporting: the campaigns have something to learn from. Meta restricted two accounts while the work was going on, and because collection never depended on the accounts, we replayed the window back once they returned. We haven't turned any of this into a percentage. That argument where a client tells you their sales do not match your dashboard has gone quiet on this part of our base.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We ran the pipeline in parallel with the pixel on one client for a month before touching anything else, and compared the two sets of numbers every week until the gap was explainable. That condition came from Ratech, not from us. When we asked whether sending unhashed emails would lift match rates, they said no and wrote out the reasoning. They held that line. Deadlines held too. Adding the second and third brand took days each, the figure they gave us at the start.

What was your primary form of communication with Ratech?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of our ad accounts sat restricted for more than a week, and I had written those days off, because in this business that's what you do. When the account came back, the events from that window went into Meta carrying their original timestamps and the period was there. In five years of buying media I have not seen a supplier treat a lost measurement window as something you can go back and recover.

Are there any areas for improvement or something Ratech could have done differently?

We were fully satisfied with our partnership.

BACKGROUND

Please describe your company and position.

I am the Founder of Levtone Studio

Describe what your company does in a single sentence.

We're a video production studio. Most of what we do is commercials and brand content for business clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ratech to accomplish?

• The intake for a new project looked different every time. Briefs arrived in pieces over email and on calls, someone had to chase the client for footage, brand files and logins, and whoever picked up the project wrote the kickoff agenda from scratch. Two producers could onboard the same kind of client in two completely different ways, and we lost the first week to paperwork every time.

SOLUTION

How did you find Ratech?

Referral

Why did you select Ratech over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Ratech were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ratech built the whole thing inside the tools we already had, so none of us had to learn a new system. It starts with one form the client fills in at the beginning: what the video is for, who it is for, deadlines, references, brand materials. That becomes the project brief in our own template, so we're not retyping anything. The folder structure opens itself, the assets and accesses we still need get requested from the client, and anything missing gets chased before a producer has to remember it. The kickoff agenda comes out of the same brief. The client also gets a short run of emails telling them what happens next and what we owe each other at each stage.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A producer used to spend somewhere around 14 hours on the intake for a new client, spread over the first days of the project. Now it's about 3, and most of that is reading the brief and checking it. What matters more to me is that it happens the same way whoever is running the project. The brief has the same sections, the assets get requested in the same order, and it's been a while since we found out on a shoot day that something was never sent. Projects start about four days earlier on average, because the chase for materials begins when the client submits the form and not when a producer gets around to it.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ratech started on a call, going through our real onboarding step by step in our own words, and came back with a list of what was worth automating and what wasn't. We'd have paid to automate a couple of those steps if they had said nothing. Delivery came in pieces we could watch running on our own live projects before we switched the manual version off. After the first real client went through we asked for changes and they turned them around in a couple of days. Messages got answered the same day, and when something was easier to show than to explain they got on a call.

What was your primary form of communication with Ratech?

Virtual Meeting

What did you find most impressive or unique about this company?

The handover is what I remember. Our producer can open the automation, change a step and put it back on her own, because it's written down in plain language instead of developer notes. I've worked with agencies that leave you dependent on them, and this wasn't that.

Are there any areas for improvement or something Ratech could have done differently?

Honestly, no. The one thing I'd change is on our side, not theirs, we should have given them access to our old briefs sooner than we did.

BACKGROUND

Please describe your company and position.

I am the Founder of BlackCore Capital

Describe what your company does in a single sentence.

BlackCore is a London-based software development company specialising in AI-powered products, SaaS platforms and custom business systems. We help startups and growing businesses design, build and launch modern digital products using the latest AI technologies and proven engineering practices. Our expertise includes: • AI-powered web applications • SaaS product development • Custom business automation • Full-stack web development • UI/UX design • Product strategy and MVP development • API integrations • AI workflow automation From idea validation to production deployment, we work as a product partner rather than just a development vendor. Our focus is building software that delivers measurable business results through speed, quality and intelligent automation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ratech to accomplish?

• We needed to automate our inbound consultation process: handling incoming leads, qualifying them, and briefing projects without relying on in-house managers or consultants.

SOLUTION

How did you find Ratech?

Online Search

Why did you select Ratech over others?

• High ratings
• Good value for cost
• Clear understanding of our business needs

How many teammates from Ratech were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ratech built an AI sales agent that handles all inbound calls and consultations on our behalf. The agent qualifies leads through natural conversation, collects full project briefs, and pushes structured data directly into our CRM - formatted as a ready-to-use technical brief. The system works 24/7 across voice and messaging channels with no human involvement at the consultation stage.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Before the agent, we had a team of 6 people handling inbound consultations, lead qualification, and project briefing. Now that same function runs with 1 person and the AI agent it handles around 90% of the workload autonomously. Every inbound lead is qualified instantly, briefed, and logged in our CRM as a structured brief ready for production. We didn't eliminate the human entirely, but we scaled down dramatically and redirected the remaining person to higher-value tasks. The business is now able to handle significantly more volume without adding headcount.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ratech was structured and responsive throughout. They asked the right questions early on, which meant there were very few surprises during development. Deadlines were met, and when we needed adjustments to the agent's conversation flow, they were implemented quickly. Communication was smooth via video calls and messaging.

What was your primary form of communication with Ratech?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The agent doesn't feel like a bot, it holds a natural conversation, understands context, and produces a proper project brief at the end. That level of output quality was unexpected. Ratech clearly understood our business, not just the technology.

Are there any areas for improvement or something Ratech could have done differently?

No