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Clarity is an asset.

Raochra is a sensemaking practice for professional services.  Clarity is treated as overhead in most engagements. We think it should be treated as an asset: something that can be created, measured, and exchanged.  When the gap between the named problem and the real one is left unmanaged, both sides pay. Practitioners in unbilled discovery work, clients in rework, and lost value. We call this the Bilateral Tax. When the gap is managed, both sides collect a Clarity Dividend of fit, trust, and a shared context that compounds across engagements.  We are building the Clarity Gap Framework and applying it to drive consulting-led business transformations with independent consultants, fractional executives, advisory firms, and the stakeholders who buy their services. 

  • Min project size
    $5,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    2 - 9
  • Locations
    Potomac, MD
  • Year founded
    Founded 2026

Overview by:

Reviewer avatar
Jayraj Misra
Strategy Consulting About the Team

1 Locations

  • Potomac , MD

Select Focus Area
Business Consulting Focus
Business Process Management Consulting
30%
Digital and IT Strategy Consulting Focus
Fractional CFO Services
Business Cost Structuring
40%
Cash Flow & Budgeting Management
30%
Financial Decision-Making
30%
Industries
Information technology
30%
Retail
30%
Business services
25%
Financial services
15%
Clients
Small Business (<$10M)
50%
Midmarket ($10M - $1B)
35%
Enterprise (>$1B)
15%

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Our Story

We are Raochra, a sensemaking consultancy for founders and leaders facing major strategic commitments. Our team blends strategy, operations and product expertise to surface true problems before scope is set using the Clarity Gap Framework and Meridian Sprint. We produce a Decision Brief that aligns stakeholders, reduces rework and drives compounding clarity across Growth, Capability & Operations, and Supporting Capabilities—turning early alignment into durable client value.

Meet the Team

Viraf Bankwalla

Viraf BankwallaFounder

Jayraj Misra

Jayraj MisraStrategy Consulting

Locations (1)

Sprinklewood Lane PotomacMD, United States 20854

2 - 5

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