Rankpage Pte Ltd

BACKGROUND

Please describe your company and position.

I am the Regional General Manager of Top Secret Studio Pte Ltd

Describe what your company does in a single sentence.

Top Secret Studio Singapore is a Singapore-based beauty and personal care retailer specialising primarily in professional haircare, alongside skincare, bath & body, hair colour, and styling products. The brand carries a wide selection of established international names including Kérastase, Shiseido, Olaplex, Goldwell, Davines, Aveda and more. Starting from a professional hair salon background, Top Secret Studio has evolved into an omnichannel beauty retailer, combining its e-commerce platform with multiple physical retail locations across Singapore. Its positioning focuses on making professional and premium beauty products more accessible through a broad product assortment, competitive promotions and convenient shopping. In short: Top Secret Studio Singapore = Professional Haircare & Beauty • Premium & International Brands • Online + Physical Retail • Accessible Pricing & Promotions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rankpage Pte Ltd to accomplish?

• Increase organic visibility in Singapore
• Drive qualified traffic that converts
• Build Top Secret Studio as a haircare authority
• Increase e-commerce sales from organic search
• Reduce long-term reliance on paid advertising

SOLUTION

How did you find Rankpage Pte Ltd?

Referral

Why did you select Rankpage Pte Ltd over others?

• High ratings
• Pricing fit our budget
• Referred to me
• Company values aligned
• Other

How many teammates from Rankpage Pte Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. SEO Audit & Strategy Conduct a comprehensive website and SEO health audit. Review current organic traffic, rankings, website structure and performance. Conduct competitor and market analysis within Singapore's haircare and beauty industry. Identify SEO gaps and growth opportunities. Develop a clear short-, medium- and long-term SEO roadmap.

2. Keyword Research & Search Strategy Conduct keyword research focused primarily on the Singapore market. Identify high-intent transactional and commercial keywords. Develop strategies for: Brand-related searches Product-related searches Hair concern/problem searches Category searches Educational/informational searches Identify opportunities to grow non-branded organic traffic, beyond customers already searching for specific brands.

3. Technical SEO Review and optimise website crawlability and indexability. Improve site architecture and internal linking. Identify and resolve broken links, redirects, duplicate pages and indexing issues. Review XML sitemap and robots.txt configuration. Optimise website speed, mobile performance and Core Web Vitals. Implement/review structured data and schema markup where relevant. Monitor technical SEO health continuously.

4. On-Page & E-Commerce SEO Optimise important commercial pages, including: Homepage Brand pages Product category/collection pages Product pages Promotional/landing pages Educational/content pages Optimisation should include page titles, meta descriptions, headings, page copy, URLs, image alt text, internal links and other relevant on-page SEO elements. Particular attention should be given to improving the visibility of Top Secret Studio's professional haircare brands, product categories and hair-concern solutions.

5. Content SEO Strategy Develop an SEO-led content strategy that positions Top Secret Studio as a trusted destination for professional haircare knowledge. Content opportunities may include topics such as: Hair loss and thinning, Damaged or bleached hair, Dry and frizzy hair , Oily scalp, Coloured hair, Scalp care, Hair treatments, Product comparisons, Haircare routines, Ingredient education, Product and brand guides. The agency should provide keyword-backed content recommendations, content briefs and an editorial roadmap based on search demand and commercial opportunities.

6. Off-Page SEO & Authority Building Develop a sustainable backlink and digital authority strategy. Identify relevant Singapore-based beauty, lifestyle and media opportunities. Improve Top Secret Studio's domain authority and search credibility. Monitor backlink quality and potentially harmful links. All link-building activities should follow search engine best practices and avoid spam or low-quality link networks.

7. Local SEO Optimise Top Secret Studio's physical retail presence in Singapore to improve visibility for location-based searches. This should include optimisation of relevant business listings, store information, local keywords and searches such as "hair products near me", "professional haircare Singapore" and other relevant local-intent queries.

8. Measurement, Reporting & Continuous Optimisation The agency should establish clear performance benchmarks before commencement and provide ongoing reporting covering: Organic traffic, Non-branded organic traffic, Keyword rankings, Search visibility, Organic conversions Organic revenue, Conversion rate, Top-performing landing pages, New SEO opportunities, Technical SEO health, Backlink growth, Reports should focus not only on ranking improvements, but also on the commercial impact of SEO.

Key Deliverables: The appointed agency should provide: Initial SEO and technical website audit Competitor SEO analysis Keyword research and keyword mapping 6–12 month SEO strategy and roadmap Technical SEO recommendations and implementation support On-page optimisation of priority pages Product and category page SEO recommendations Internal linking strategy SEO content strategy and editorial calendar SEO content briefs and recommendations Local SEO optimisation Backlink/authority-building strategy Monthly keyword and organic performance tracking Monthly SEO performance report Regular strategy review and optimisation recommendations Expected Outcome The overall objective is to establish Top Secret Studio Singapore as a leading organic search destination for professional haircare and beauty products in Singapore. SEO efforts should progressively increase qualified organic traffic, improve visibility for both branded and non-branded searches, strengthen Top Secret Studio's authority within the haircare category, and most importantly, translate organic visibility into measurable e-commerce sales and revenue growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase organic website traffic and qualified visitors from Singapore. Improve Google rankings for priority haircare, beauty, brand and product-related keywords. Increase visibility and traffic from non-branded search terms, helping new customers discover Top Secret Studio. Improve organic e-commerce conversion rate and generate measurable growth in sales and revenue from organic search. Increase the number of priority keywords ranking on Google Page 1 / Top 10. Improve visibility of key product, brand and category pages in search results. Strengthen website authority through quality backlinks and relevant referring domains. Improve technical SEO performance, including site speed, mobile usability, indexing and Core Web Vitals. Establish consistent month-on-month tracking of organic traffic, conversions, revenue, rankings and SEO ROI.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team demonstrated good project management throughout the engagement, with clear communication, regular progress updates, and well-organised deliverables. Key items were generally delivered according to the agreed timelines, and any changes or issues were communicated promptly. They were responsive to our requests and feedback, and were willing to adjust their approach based on our business priorities and requirements. Overall, the collaboration was smooth, professional, and supportive.

What was your primary form of communication with Rankpage Pte Ltd?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was the company’s strong foresight and ability to quickly identify changes in market and search trends. As SEO visibility began evolving beyond traditional search engines to include AI platforms such as Gemini and ChatGPT, they recognised this shift early and proactively adapted their strategy. They even introduced additional AI search visibility optimisation services to support us at no additional cost, demonstrating their commitment to staying ahead of industry developments and delivering long-term value to their clients.

Are there any areas for improvement or something Rankpage Pte Ltd could have done differently?

Overall, we are satisfied with Rankpage Pte Ltd’s service and there were no major areas of concern. One area for improvement would be to provide more proactive strategic recommendations and insights, particularly around emerging SEO and AI search trends. More frequent sharing of competitor insights, new opportunities, and actionable recommendations could help us react even faster to changes in the digital landscape and further strengthen our overall search performance.