Rank Wallah

BACKGROUND

Introduce your business and what you do there.

I’m the marketing head of Norelle, a premium fashion and streetwear brand offering contemporary clothing for men and women across India.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rank Wallah?

Our main goal was to improve our organic search visibility, increase relevant website traffic, improve keyword rankings, and strengthen our website’s technical SEO foundation to support long-term growth.

SOLUTION

What was the scope of their involvement?

Rank Wallah handles the SEO for our fashion e-commerce website, including technical SEO audits and fixes, keyword research, on-page optimization, product and category page optimization, internal linking, content recommendations, and off-page/link-building activities. The work focuses on improving search visibility, keyword rankings, organic traffic, and the overall SEO foundation of the website.In terms of deliverables, Rank Wallah provides technical SEO audit reports, keyword research and keyword lists, on-page SEO recommendations, competitor analysis, and regular performance updates covering organic traffic, rankings, impressions, clicks, and other key SEO metrics.

What is the team composition?

We work with 2–5 teammates from Rank Wallah.

How did you come to work with Rank Wallah?

We found them through an online search. We chose them because their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We started working with them in September 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Rank Wallah’s work has delivered measurable growth in our organic search performance. Within the tracked period, our organic clicks increased from 8 to 28 (+250%), while impressions grew from 168 to 551 (+228%). Our CTR also improved from 4.8% to 5.1%, and our average position improved from 9.8 to 8.9.Moreover, the most noticeable improvements were around our product-focused and category-related keywords, particularly terms related to men’s and women’s casual/streetwear, graphic T-shirts, and specific product searches. These improvements helped increase organic visibility and clicks for relevant product pages.Overall, the project has shown clear positive growth in our organic search performance. The increase in clicks, impressions, CTR, and average ranking position indicates that the SEO work has improved our visibility and helped bring more relevant users to our website.

How did Rank Wallah perform from a project management standpoint?

Rank Wallah’s project management is professional and well-organized. Their communication is clear, tasks are planned properly, and deliverables are shared within the agreed timelines. Overall, the project has progressed smoothly without major delays.

What did you find most impressive about them?

What stands out most about Rank Wallah is their technical SEO approach combined with a clear understanding of e-commerce SEO. They focus not only on rankings but also on improving product-page visibility, site structure, keyword targeting, and overall organic search performance. Their communication and practical recommendations also make the process smooth and easy to follow.

Are there any areas they could improve?

Overall, our experience has been positive. One area they could improve is providing more frequent detailed performance reports with additional insights on conversions, product-level performance, and revenue attribution. This would make it easier to connect SEO improvements directly with business outcomes.