Purple People

Purple People is a Sydney-based fractional marketing team & digital marketing agency helping growing and mid-market businesses bring strategy, leadership and execution together.

We work with businesses that are already investing in marketing but lack clear direction across their internal team, agencies, freelancers and digital channels. Often, plenty of marketing activity is happening, but no one owns the whole strategy or connects it to the company’s commercial goals.

Our services include: 

• Fractional CMO and senior marketing leadership

• Marketing strategy, positioning and go-to-market planning

• Digital marketing strategy and campaign management

• Paid media across Google, Meta and LinkedIn

• SEO, answer engine optimisation and AI search visibility

• Website strategy, design, development and optimisation • Content strategy and campaign development

• CRM implementation and optimisation

• Marketing automation, lead nurturing and customer journeys

• Analytics, reporting and marketing performance measurement

We can lead the complete marketing function, support an existing team or manage specialist agencies and suppliers. Because strategy and execution sit within the same team, priorities are clearer, delivery is more connected and marketing decisions remain aligned with business growth.

Purple People was founded by Melanie Duca, a fractional CMO and marketing strategy adviser with more than 20 years of experience across technology, SaaS and international markets. Her background includes senior marketing roles with Adobe, McAfee, Intel as well as hands-on fractional leadership for growing Australian businesses.

Based in Sydney, we work with clients across Australia and internationally.