PureSEM

BACKGROUND

Introduce your business and what you do there.

Baremetrics offers real-time subscription analytics and financial tools for SaaS businesses, helping them track metrics, reduce churn, recover failed payments, and forecast revenue using integrations with major payment platforms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PureSEM?

We wanted to bring in more visitors who fit our ideal customer profile, not just inflate top-line traffic numbers. Baremetrics has strong cornerstone articles (like MRR, churn, ARPU, burn rate), and our goal was to strengthen rankings, expand coverage, and capture more organic demand around SaaS metrics and forecasting.

Moreover, our team was stretched across product, support, and strategy, so partnering with PureSEM gave us the focus and expertise we needed to scale marketing without taking time away from those priorities.

SOLUTION

What was the scope of their involvement?

PureSEM conducted a comprehensive audit of our existing content and performed keyword research and content gap analysis. They also created a prioritization roadmap for which pages to refresh vs. net-new content.

Moreover, PureSEM updated and optimized our high-traffic posts and delivered new long-form articles designed to rank for high-intent SEO improvements, internal linking, metadata, headings, and readability. The team also provided monthly performance dashboards with traffic, rankings, and conversions tied back to trial signups.

What is the team composition?

We worked with 4–5 teammates from PureSEM.

How did you come to work with PureSEM?

We found them through a referral. We chose PureSEM because they stood out in a few key areas compared to other options we looked at:

• Specialization in SaaS + subscription businesses: A lot of agencies can run paid ads, but PureSEM demonstrated knowledge of subscription metrics, CAC/LTV balance, and pipeline building for companies like ours. That meant less ramp-up time and more confidence they could plug into our existing growth goals.
• Hands-on, senior-level execution: With other agencies, we often felt like strategy was sold by senior people, but the day-to-day was pushed down to junior account managers. PureSEM gave us confidence that we’d get consistent, high-quality execution from the team we met in the pitch.
• Track record + transparency: They were clear about what they could deliver, where the risks were, and how they’d keep us updated. That level of honesty and alignment was important for us in making a choice.

What is the status of this engagement?

We started working with PureSEM in December 2022, and finished the project on August 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

PureSEM demonstrated knowledge of subscription metrics. PureSEM has helped us improve our SEO performance on core SaaS metrics content.

How did PureSEM perform from a project management standpoint?

We primarily use Slack and Zoom for day-to-day and weekly meetings.

What did you find most impressive about them?

PureSEM's keyword research and content gap analysis, prioritization roadmap, and optimization of our high-traffic posts are impressive.

Are there any areas they could improve?

There's nothing I can come up with.