PukaDigital

BACKGROUND

Introduce your business and what you do there.

I’m a podiatrist at PodoClinic EC, a podiatry clinic in Quito providing preventive, clinical, and specialized foot care services, including in-clinic and home-based treatments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PukaDigital?

We needed help digitalizing and improving the management of our podiatry clinic by centralizing patient records, appointment scheduling, automated WhatsApp communication, and daily operational workflows. The goal was to save time, reduce administrative errors, and improve the patient experience.

SOLUTION

What was the scope of their involvement?

PukaDigital has developed and implemented our digital clinic management system. The scope includes patient scheduling and calendar management, electronic clinical records, appointment confirmations and reminders through WhatsApp, synchronization with Google Calendar, patient data management, and improvements to the overall workflow of the clinic. The team has also helped us customize the system to fit our podiatry processes, including follow-up visits, different types of appointments, home visits, and administrative needs.PukaDigital has built PukaHealth from scratch, specifically tailored to our needs and workflows. The team has developed the core clinic management system, including patient records, appointment scheduling, follow-up management, podiatry-specific clinical forms, internal calendar rules, and workflow automation. PukaDigital has also integrated existing third-party tools such as Google Calendar and WhatsApp Business to complement the system with schedule synchronization, patient communication, confirmations, and reminders.

What is the team composition?

We’ve worked with one teammate from PukaDigital.

How did you come to work with PukaDigital?

PukaDigital was referred to me.

How much have you invested with them?

We’ve spent around $10,000.

What is the status of this engagement?

We started working with PukaDigital in May 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we went live on PukaHealth in May 2026, our daily operation has run on the platform. In about five months, we’ve:Our no-show rate was 19.5% for appointments since the reminders started, compared with 24.1% before. The period is still short, so we’re continuing to monitor it.On the local visibility side, an October 2026 Google Maps grid check showed an average position of 1.5 for “podologo” and 2.0 for “podologo quito.” Our Google Business profile holds a 5.0 rating with 60 reviews. In September, our website had 6,441 Google Search impressions and 93 clicks, with an average position of 6.4.Since implementing PukaHealth, we estimate that we save around two hours per day by reducing manual administrative work. Tasks such as sending appointment reminders, managing scheduling information, and issuing electronic invoices are now handled directly through the platform instead of being done manually across different tools. For example, since late September, 147 WhatsApp reminders have been tracked, with 142 delivered, and 388 SRI-authorized electronic invoices have been issued through the system since launch. This has made our daily workflow more efficient and allowed us to spend more time on patient care and clinic management.We haven’t formally measured patient satisfaction, so we can’t attribute a specific change directly to the platform. However, patient communication has become more organized and consistent since implementing PukaHealth, especially through automated reminders and clearer appointment management. As a general reference point, our Google Business Profile maintained a 5.0 rating with 60 reviews as of October 2026.

How did PukaDigital perform from a project management standpoint?

PukaDigital’s project management has been very responsive and collaborative. The team has worked closely with us, listened to our feedback, and adapted the platform as our needs evolved. Communication has been consistent, and PukaDigital has been quick to address issues and implement improvements.Because the project has been developed iteratively and customized around our clinic’s workflows, some features have evolved over time rather than following a single fixed delivery date. Overall, PukaDigital has met the agreed priorities and has been reliable throughout the process.

What did you find most impressive about them?

What has impressed us most is PukaDigital’s ability to build a solution around the real day-to-day needs of our clinic rather than forcing us to adapt to a generic system. The team has listened closely to our feedback, understood the specific workflows of a podiatry clinic, and continuously customized PukaHealth as our operations evolved. PukaDigital’s responsiveness, flexibility, and willingness to improve the platform with us have made the collaboration feel very personalized.

Are there any areas they could improve?

One area that could be improved is having a more structured roadmap and clearer prioritization of features from the beginning. Because PukaHealth has evolved closely around our feedback, some changes and new ideas have been added progressively, which has sometimes made the process feel more reactive than planned. A clearer development timeline, with defined priorities and milestones, would have made it easier for us to understand what was coming next.That said, PukaDigital’s responsiveness and willingness to adapt have been very strong throughout the project.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of La Huequita Quiteña, a retail company. We are a liquor store and beverage distributor in Quito, Ecuador, with sales in a physical store, delivery, and an online catalog.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PukaDigital?

We wanted to modernize our business with a website and a professional online catalog. We also wanted to implement an ERP system to manage our inventory in real time and handle electronic invoicing with Ecuador's tax authority (SRI).

SOLUTION

What was the scope of their involvement?

PukaDigital has developed our complete web store with an interactive online catalog (lahuequitaquitena.com) and a WhatsApp ordering system. The team has also implemented LedgerXpert, their ERP software, to manage our electronic invoicing directly with the SRI and our real-time inventory control for our main store and warehouse. PukaDigital has provided training and technical support.PukaDigital has been responsible for both the visual design and the technical and functional aspects of the website. The team has created a modern and attractive visual design adapted to mobile devices. PukaDigital has also developed the technical part, including the site's speed and functional integration with the inventory and invoicing system.

What is the team composition?

I've worked with one teammate from PukaDigital.

How did you come to work with PukaDigital?

I found PukaDigital through a referral. I chose them because they were close to my geographic location and offered good value for the cost.

How much have you invested with them?

We've spent less than $10,000.

What is the status of this engagement?

We started working with PukaDigital in September 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've automated 100% of our electronic invoicing authorized by the SRI. We have exact control of our inventory in real time without discrepancies. We've also significantly increased our direct home delivery orders. Thanks to the web catalog, we've saved many hours of administrative work per week.We've seen an approximately 25%–30% increase in home delivery orders through the web catalog. In the administrative part, we've saved between 5–8 hours weekly by not having to enter inventory invoices manually.We've also seen a total impact on our inventory accuracy since implementing the ERP system. Our stock is automatically deducted with each sale or invoice issued, eliminating merchandise discrepancies and avoiding selling products without stock. Now, we know our exact inventory in real time from our mobile devices or computers.

How did PukaDigital perform from a project management standpoint?

PukaDigital's project management has been very professional, organized, and transparent. The team has delivered on time according to the agreed-upon schedule. Our communication has always been quick and direct via WhatsApp. PukaDigital has accompanied us step by step with great patience in each implementation stage.

What did you find most impressive about them?

I've been most impressed by PukaDigital's ability to integrate a modern online store with an easy-to-use ERP and SRI invoicing system. Additionally, the team's personalized treatment and Luis' dedication to training our team and resolving any doubts instantly are something we can hardly find in other companies.

Are there any areas they could improve?

I can't think of anything for PukaDigital to improve. We're very satisfied with all their work. The web platform, ERP system, service, and continuous support have exceeded our expectations.

BACKGROUND

Introduce your business and what you do there.

I'm a veterinarian at HealppyPets, a veterinary clinic and dog grooming company based in Quito, Ecuador.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PukaDigital?

We wanted to create a professional and modern website for our veterinary clinic, improve our local SEO to attract customers in our area, and automate appointment scheduling via WhatsApp.

SOLUTION

What was the scope of their involvement?

PukaDigital has designed and developed our website using modern technology. The team has also implemented local SEO optimization on Google and integrated a WhatsApp system for appointment scheduling. Moreover, PukaDigital has organized our veterinary and grooming services catalog. The team has created the site's structure, written the content, and designed the images and visual elements.

What is the team composition?

We've worked with one teammate from PukaDigital.

How did you come to work with PukaDigital?

We found PukaDigital through an online search and a referral. We chose them because they were close to our geographic location, their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We've spent less than $10,000.

What is the status of this engagement?

We started working with PukaDigital in August 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to PukaDigital's work, we've achieved a top-three ranking on Google for key searches. As a result, we receive 10–15 monthly contacts from new customers directly on our WhatsApp, filling our appointment schedule consistently without depending on paid advertising.

How did PukaDigital perform from a project management standpoint?

PukaDigital's project management is excellent and very organized. The team delivers work on time and is always attentive to solving any doubts and providing continuous support. We communicate via in-person and virtual meetings.

What did you find most impressive about them?

I'm impressed by PukaDigital's honesty and focus on real results. The team doesn't try to sell us services we don't need. PukaDigital's attention is very personalized, and their technical quality is top-notch.

Are there any areas they could improve?

No, we are completely satisfied with the entire process and the results achieved; PukaDigital's service and support have exceeded our expectations.