Pryce Digital

Pryce Digital is a Melbourne studio that hand-codes custom websites in React and Next.js for Australian and New Zealand businesses. We build for owners who've outgrown a page builder, or are paying every month for one that's already showing its ceiling: no Squarespace, no Webflow, no WordPress themes, no drag-and-drop, no shortcuts. Every site is written from an empty file, and the client owns the code outright. Founded in February 2026 by Graham Sissons, the studio is solo-run — the person who takes the discovery call also writes the code, sets up the schema markup, and hands over the git repository on launch. There's no studio behind the studio and no white-labelled freelancer pipeline. Fixed-price builds start at $8,000 AUD, ship in 4-8 weeks, and include 30 days of free post-launch iteration. The case for hand-coding is a cost argument as much as a craft one. A page builder or CMS carries a subscription for as long as the site is live, plus a hard ceiling on what the site can ever become. A hand-coded build has no ongoing platform fee and no ceiling, and over five years it's usually the cheaper option, not the more expensive one. Every site we ship targets 95+ on Lighthouse for performance, accessibility, best practices and SEO before it goes live — measured, not promised. We also run a free instant website audit at prycedigital.com/audit — paste a URL and get a phone-and-desktop performance, SEO and accessibility score in plain English, no signup required — and publish original research on Australian and New Zealand web design, pricing and platform costs on the blog.