Proverve

BACKGROUND

Please describe your company and position.

 I am the CEO of a hospitality & leisure company 

Describe what your company does in a single sentence.

Home swap platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Proverve to accomplish?

• Improve Facebook Ads results
• Learn new ways of paid marketing

SOLUTION

How did you find Proverve?

linkedin

Why did you select Proverve over others?

Referred to me

How many teammates from Proverve were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Week 1: Refresh FB ads campaign structure and creatives (using our framework) + Create Omnichannel Reporting Process + Quality Assure Conversion Tracking 
• Week 2: Set Up MMP (if not already) and integrate to FB Ads + Set Up App-install campaigns + Optimise FB Ads (ongoing) 
• Week 3: Competitor Analysis/Keyword Research (for Google Ads) + Set up new google ads account/Paid Search campaign (discuss main cities to target) 
• Week 4: Paid activity assessment + Discuss growth plans post 30-day trial (2024 and beyond) + Handover activity (if unsatisfied)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved CPC, CTR, retention...

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jonathan was always answering our doubts and questions and worked effortlessly to respond our needs.

What was your primary form of communication with Proverve?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The fact that impressed us the most was Jonathan's knowledge of all aspects of paid acquisition.

Are there any areas for improvement or something Proverve could have done differently?

No