Contact Properly
Get a custom proposalDesign partners for fintech, Web3, and AI
Properly is a boutique design studio based in Warsaw, working with fintech, DeFi, web3, and AI companies since 2021. We call ourselves design partners rather than an agency because that's how we work, close, senior, and invested in the outcome, not a vendor at the end of a brief.
We handle the full surface a product is judged on: brand and visual identity, UX and UI, web design and Webflow development, design systems, plus motion and 3D. Most engagements run across several of these at once, so the brand and the product hold together instead of breaking at the handoff.
In fintech and DeFi, trust is the whole game. Money makes people cautious, and crypto adds a trust problem on top, so we design the moments that matter, onboarding, confirmations, and errors, with the same care as the landing page. We've worked with protocols managing billions in total value locked and fintechs handling real money, including Spark (94% staking rate, $6B+ in assets), Mento, RedStone, Quantstamp, Kado, Zircuit, Optio, and AngelBlock.
The team is small and tightly run on purpose. It means senior people on your project, fast turnarounds, and honest feedback, we'll challenge a brief when there's a better answer. We often take equity or tokens alongside fees, which says something about how we choose who we work with.
If you're building something new in fintech, Web3, or AI and want a partner who ships the brand and the product as one, that's exactly what we do.
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Min project size
$10,000+
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Hourly rate
$100 - $149 / hr
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Employees
10 - 49
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Locations
Warszawa, Poland
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Year founded
Founded 2021
1 Locations
- Warszawa , Poland
Service Lines
- Branding
- 30%
- Product Design
- 30%
- UX/UI Design
- 20%
- Web Design
- 10%
- Web Development
- 10%
Select Focus Area
- Branding Focus
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- Product branding
- 30%
- Product Design Focus
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- Prototype Design
- 70%
- 3D Rendering
- 30%
- User Experience Focus
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- User Research
- 40%
- UX Strategy
- 30%
Industries
- Financial services
- 50%
- Business services
- 25%
- Other industries
- 25%
Clients
- Midmarket ($10M - $1B)
- 60%
- Enterprise (>$1B)
- 30%
- Small Business (<$10M)
- 10%
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Our Story
Properly started in 2021 as a small team who wanted to work differently, as design partners, not a vendor. We work with fintech, web3, and AI, where trust is everything and design moves the numbers. We're small and senior, so the people who pitch the work do it, brand, product, and web as one surface. We sweat the careful moments, onboarding, confirmations, errors, as much as the hero screen, and often take equity or tokens alongside fees, because we'd rather bet on teams we believe in.
What Sets Us Apart
Design partners, not a vendor
Senior people, embedded and invested in the outcome, not a vendor at the end of a brief. The people who pitch the work are the people who do it, no relay race between departments.Deep fintech & Web3 fluency
We understand wallets, TVL, on-ramps, and the trust problem money creates. That domain knowledge shows up in every decision, especially the careful moments like onboarding and confirmations.Locations (1)
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