ProfileTree

BACKGROUND

Please describe your company and position.

I am the Marketing Specialist of International House Bucharest

Describe what your company does in a single sentence.

International House Bucharest is an award‑winning, EAQUALS‑accredited language and teacher‑training centre in Romania, part of the global International House network, offering high‑quality courses in multiple languages (including English, French, German, Spanish, Italian, and Romanian) and professional Cambridge‑accredited teacher training such as CELTA and DELTA through both in‑company and open face‑to‑face or online formats across the country 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ProfileTree to accomplish?

• Improve website optimisation and overall SEO performance through a detailed SEO audit.
• Optimise Google Ads and Meta Ads campaigns for better ROI and lead generation.
• Develop a clear, data-driven digital marketing strategy aligned with long-term business growth.

SOLUTION

How did you find ProfileTree?

Referral

Why did you select ProfileTree over others?

Referred to me

How many teammates from ProfileTree were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ProfileTree conducted a comprehensive SEO audit and provided clear, actionable recommendations to improve our website optimisation and overall digital strategy. They analysed our site structure, content, and technical SEO, delivering a prioritised plan for sustainable growth. Additionally, Ciaran helped optimise our Google Ads and Meta Ads campaigns, improving targeting, ad copy, and budget efficiency to increase ROI. Beyond technical support, he advised us on aligning our digital marketing strategy with long-term business objectives, including how to integrate AI-driven insights into future campaigns.

Key deliverables included:

Detailed SEO audit report with on-page, technical, and content optimisation recommendations
Guidance on website optimisation and user experience improvements
Restructuring and optimisation of Google Ads and Meta Ads campaigns
Strategic recommendations for a data-driven digital marketing plan

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website performance: SEO audit recommendations improved site speed and technical SEO scores by over 30%.
Ads performance: Google Ads and Meta Ads campaigns achieved a 25% increase in CTR and 20% reduction in CPC.
Lead generation: Improved ad targeting and website optimisation resulted in a notable increase in qualified leads within the first 2 months.
Strategic clarity: Received a clear, actionable digital marketing strategy aligned with long-term growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was excellent. They responded quickly, understood the urgency of our situation, and provided direct, personalised advice. Communication was clear and well-structured, and we received step-by-step instructions that were easy to follow. All deliverables were provided on time, and their proactive approach made the entire process smooth and efficient. 

What was your primary form of communication with ProfileTree?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their deep understanding of Google and Meta platforms and how to optimise them effectively. Their ability to translate complex digital marketing concepts into clear, easy-to-follow instructions made implementation straightforward. The detailed, well-structured plan they provided was both practical and results-oriented, which is rare and highly valuable.

Are there any areas for improvement or something ProfileTree could have done differently?

No. They did an amazing job from start to end. Great JOB!

BACKGROUND

Please describe your company and position.

I am the Director of Discount Card Fundraiser Ltd

Describe what your company does in a single sentence.

The Discount Card UK company helps orgainisations like schools, churches and youth groups raise money through digital discount cards featuring local merchants.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ProfileTree to accomplish?

To set up a branded website

SOLUTION

How did you find ProfileTree?

Digital Academy.

Why did you select ProfileTree over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from ProfileTree were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The brief was to look at counterpart company based in US and customise website to suit the Irish market. Adhering to an approved colouring scheme to develope a website with "call to action" prompts throughout.  Incorporate pages: "Home Page""About Us" Frequently Asked Questions Page" "Contact Us" This was to complete my first phase of my new business. Website had to be completed within a 4 hour window.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Having a fully optomised, fully functional website that I'm proud of indicates satisfaction with the proviso to happily continue to look at  further services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dylan (consultant/designer) was knowledgeable of all types website design and platforms. He looked at my immediate requirements and thought long term for my business and was able to complete the assignment in a timely manner. He more than exceeded my expectations and look forward to soliciting his help in future projects.

What was your primary form of communication with ProfileTree?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their willingness to accommodate and "can do" attitude was impressive. Nothing was a bother to them.

Are there any areas for improvement or something ProfileTree could have done differently?

If they could manage to serve tea/coffee remotely then that would be a bonus but otherwise I cannot think of anything that they can't do. Even if it's no return to them, they will guide, recommend, direct and offer free advice..... their attitude is " If we can help in any way, then we will"

BACKGROUND

Please describe your company and your position there.

I am the owner of a real estate and construction company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ProfileTree, and what were your goals?

Profile tree have assisted my company every step of the way, from itial website to ongoing marketing and online development. My goal at the start was a simple website now my company has a global reach and a healthy balance sheet.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched 5 or so teams and after one meeting with profile tree I knew they were the fit for us.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had an initial meeting gave a brief outline of what we thought we wanted. Within a short period we had a mock up, then the real work started. We got advise on website speed and the workings of SEO. They then set us a challenge to build content from our experience and they would show us how to put that to work. My plan after a year was to hit number 1 on Google which we did on many searches without paying for an ad. This is solely down to the profile tree team.

How many people from the vendor's team worked with you, and what were their positions?

At this stage we have worked with everyone from the Ceo to the latest recruit and are always impressed.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have thousands of unique visitors and constant leads from the work profile tree have done.

Describe their project management style, including communication tools and timeliness.

Effortless Nothing is a problem, Meetings, zooms phone calls. They have always delivered each project on time and with a smile is amazing! 😃

What did you find most impressive or unique about this company?

The way they understand what they do and can explain it in simple language in a way everyone can understand. Then if you do what they say you will achieve things that seem impossible without paying massive money for it.

Are there any areas for improvement or something they could have done differently?

Honestly no, I have recommended them to everybody I know.