Believe in the power of experience design

We’re Prime Division, a UX design and front end development studio based in Sofia, Bulgaria. We create effective strategies, powerful identities, seamless interactions, and memorable experiences to connect people to brands and organizations. Decades of experience, long history of innovation and culturally relevant work— what we do gets results.

 
$5,000+
 
$25 - $49 / hr
 
2 - 9
 Founded
2005
Show all +
Sofia, Bulgaria
headquarters
  • Konstantin Petkanov 25b, ap.56
    Sofia, 23 1700
    Bulgaria

Portfolio

Key clients: 

Viacom, Sony, Beats by Dre, 20th Century Fox, Resolve, The Visionaire Group, Hybrid Studio and others.

Spotify - Mobile App Redesign Image

Spotify - Mobile App Redesign

Spotify is a digital music, podcast, and video streaming service that gives you access to millions of songs and other content from artists all over the world. Search for any track, artist or album. Make and share playlists.

*We'd like to underline that this redesign is unofficial and made only for fun. However, the real UX approach and usability testing were made in the design process.

OUR ROLE: UX

Designer | UI Designer

OUR KEY RESPONSIBILITIES:
• Designing an attractive player
• Designing user flows
• Wireframing (Adobe XD)
• Prototyping (Adobe XD)

THE FUNCTIONS:
• Easy track scrubbing in a circular way.
• Play/stream sounds
• Usability enhancements
Spotify - Mobile App Redesign Image

Spotify - Mobile App Redesign

Spotify is a digital music, podcast, and video streaming service that gives you access to millions of songs and other content from artists all over the world. Search for any track, artist or album. Make and share playlists.

View more: http://primedivision.com/


*We'd like to underline that this redesign is unofficial and made only for fun. However, the

real UX approach and usability testing were made in the design process.

OUR ROLE: UX Designer | UI Designer

OUR KEY RESPONSIBILITIES:
• Designing an attractive player
• Designing user flows
• Wireframing (Adobe XD)
• Prototyping (Adobe XD)

THE FUNCTIONS:
• Easy track scrubbing in a circular way.
• Play/stream sounds
• Usability enhancements
Super Duty Watch Face Image

Super Duty Watch Face

A bolder but simpler watch face.
_____
Whether you’re seeking simplicity or just want to give your wrist a flash of technocratic neon-yellow eye candy, this watch face will fit you well.

 

View more: http://primedivision.com/

ROLR - Act Out With Your Friends Image

ROLR - Act Out With Your Friends

ROLR is a creative video collaboration with friends and the world.

A whole new experience in social video. Where interactions are scripted and personality is everything. ROLR is a creative video app where you act out your favorite movies with friends around the world. Every day the app features new movies, celebs and online personalities you can interact with.

View more: 

http://primedivision.com/

OUR ROLE: UX Designer | UI Designer

OUR KEY RESPONSIBILITIES:
• Benchmarking
• In-depth interviews
• Persona creation
• Designing user flows
• Wireframing (Adobe XD)
• Prototyping (Adobe XD)
• Final design (Adobe XD)

MOBILE APP FUNCTIONS:
• Acting movie scenes (karaoke style)
• Recording performances
• Adding filters to your performance
• Adding post-production filters
• Voice modulation
• Browsing content
• Searching content
• Sharing content
• Texting users
• Following users

PUBLIC WEBSITE FUNCTIONS:
• Voting for best performances
• Uploading video performances
• Sharing video performances
• Deleting videos (if made by the same author)

OVERALL ENGAGEMENT:

Our work extended through every aspect of the final product, including UX/UI of the mobile app, identity design, marketing campaign design, video editing, and motion graphics.

 Description hidden. Click to expand. ROLR - Act Out With Your Friends Image

Description hidden. Click to expand. ROLR - Act Out With Your Friends

ROLR is a creative video collaboration with friends and the world.

A whole new experience in social video. Where interactions are scripted and personality is everything. ROLR is a creative video app where you act out your favorite movies with friends around the world. Every day the app features new movies, celebs and online personalities you can interact with.

View more: 

http://primedivision.com/

OUR ROLE: UX Designer | UI Designer

OUR KEY RESPONSIBILITIES:
• Benchmarking
• In-depth interviews
• Persona creation
• Designing user flows
• Wireframing (Adobe XD)
• Prototyping (Adobe XD)
• Final design (Adobe XD)

MOBILE APP FUNCTIONS:
• Acting movie scenes (karaoke style)
• Recording performances
• Adding filters to your performance
• Adding post-production filters
• Voice modulation
• Browsing content
• Searching content
• Sharing content
• Texting users
• Following users

PUBLIC WEBSITE FUNCTIONS:
• Voting for best performances
• Uploading video performances
• Sharing video performances
• Deleting videos (if made by the same author)

OVERALL ENGAGEMENT:
My work extended through every aspect of the final product, including UX/UI of the mobile app, identity design, marketing campaign design, video editing, and motion graphics.
Ad Astra Theatrical Campaign Concept Image

Ad Astra Theatrical Campaign Concept

Official Website concept
Provided creative direction & design on multiple iterations of visual brand explorations used for website and social media content to promote 20th Century Fox’s “Ad Astra“ 2019 theatrical release.

Health Scanner | Body Health Tracking App Image

Health Scanner | Body Health Tracking App

Health Scanner is a mobile app that allows testing human body health on a daily basis. It works in combination with an additional hardware unit that would take a blood sample from your finger.

OUR ROLE: 
UX research, UX design, UI design

View more: http://primedivision.com/

OUR KEY RESPONSIBILITIES:
• Benchmarking
• In-depth

interviews
• Persona creation
• Designing user flows
• Wireframing (Adobe XD)
• Prototyping (Adobe XD)
• Final UI design (Adobe XD)
• UI animated interactions (Adobe After Effects)

THE FUNCTIONS:
• Testing blood pressure
• Probing blood glucose
• Probing cholesterol
• Detecting cancer
• Tracking water hydration, 
• Tracking sleep time
• Tracking calories consumed
• Tracking calories burned
• Tracking healthy nutrition
• Notifying or/and alarming the user for potential health issues.
• Profile information and history

Health Scanner | Body Health Tracking App Image

Health Scanner | Body Health Tracking App

Health Scanner is a mobile app that allows testing human body health on a daily basis. It works in combination with an additional hardware unit that would take a blood sample from your finger.

OUR ROLE: 
UX researcher, UX designer, UI designer

View more: http://primedivision.com/

OUR KEY RESPONSIBILITIES:
• Benchmarking
• In-depth

interviews
• Persona creation
• Designing user flows
• Wireframing (Adobe XD)
• Prototyping (Adobe XD)
• Final UI design (Adobe XD)
• UI animated interactions (Adobe After Effects)

THE FUNCTIONS:
• Testing blood pressure
• Probing blood glucose
• Probing cholesterol
• Detecting cancer
• Tracking water hydration, 
• Tracking sleep time
• Tracking calories consumed
• Tracking calories burned
• Tracking healthy nutrition
• Notifying or/and alarming the user for potential health issues.
• Profile information and history