Primary Position

BACKGROUND

Please describe your company and position.

I am the Senior Department Executive of Webio

Describe what your company does in a single sentence.

Webio is a Saas tech company specialising in digital customer engagement for credit and collections, by using the power of Conversational AI to automate and blend chatbots and live agents to manage customer conversations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Primary Position to accomplish?

• Grow our organic business and leads
• Conduct thorough keyword research to identify and develop strategic search terms that effectively reach potential buyers
• Utilise Google SEO and PPC to improve visibility and reach of the company's offerings, driving lead generation

SOLUTION

How did you find Primary Position?

Referral

Why did you select Primary Position over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Primary Position were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

This project scope was to enhance the online visibility, search engine ranking, and overall web presence. The primary focus was be on driving organic traffic and increasing conversion rates.

Objectives

• Increase Organic Traffic
• Improve Search Engine Rankings
• Increase Conversion Rates
• Content Optimisation
• Build Backlinks

Deliverables

• SEO Audit Reporting
• Keyword Research
• On-Page SEO Optimization
• Content Strategy 
• Technical SEO 
• Link Building
• Analytics and Reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

David at Primary Position has helped us grow our organic business and SaaS leads with Google SEO and PPC by helping us understand the search user customer journey and keyword research to get us in front of the buyer with terms that he helped us research and develop to get leads and growth.

The deliverables are as follows:

• 329% growth in website traffic
• 400% growth in organic traffic 
• 1725% growth in inbound conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

His responsiveness to our needs was impressive; he maintained clear and open communication throughout the project, promptly addressing any concerns. Their proactive approach and attention to detail have greatly contributed to the project's success.

He is a pleasure to work.

What was your primary form of communication with Primary Position?

Virtual Meeting

What did you find most impressive or unique about this company?

David is amazing to work with.  His in-depth knowledge of SEO and digital marketing was evident throughout the project, he was brilliant at bringing new ideas and creative ways of getting things done and ensuing that we always kept on the right path. He is certainly an expert in his field which is evident immediately on meeting him. He is a master at his craft, very personable and easy to work with.

Are there any areas for improvement or something Primary Position could have done differently?

Honestly, I don't think there is anything that I could say needs improving. 
We would have benefitted from meeting in person, but distance did not allow this.
I don't think that this impacted the project.