Preferic Solutions

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Kristy Pet Shop. We sell pet food, treats, toys, grooming products, accessories, and other essential supplies for dogs, cats, and other pets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Preferic Solutions to accomplish for your pet shop?

We hired Preferic Solutions to improve our online presence, increase visibility, and support the growth of Kristy Pet Shop through effective digital marketing and SEO strategies.

SOLUTION

Can you describe the scope of their involvement in this project?

Preferic Solutions handled our SEO and digital marketing efforts, focusing on improving our online visibility and search rankings. The main deliverables included keyword research, on-page and off-page SEO, content optimization, backlink building, and overall website visibility improvements. The team also created content for our website and helped manage and improve our social media presence alongside the SEO and website optimization work.

What is the team composition?

We worked with 2–5 teammates from Preferic Solutions.

How did you come to work with Preferic Solutions?

We found Preferic Solutions through an online search. We chose them because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We spent around $10,000 to $49,999

What is the status of this engagement?

We worked together from June 2024–July 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw improved search visibility, higher rankings for relevant keywords, increased website traffic, and stronger overall online visibility for Kristy Pet Shop. The content and social media efforts also helped us build a more consistent online presence, reach more potential customers, and ultimately contributed to an increase in revenue.During the project,
Kristy Pet Shop saw strong improvements across its digital performance. Website traffic increased by approximately 45%, organic keyword rankings improved by around 60%, and online inquiries grew by nearly 35%. The stronger online visibility and increased customer reach also contributed to an estimated 25% increase in revenue during the project period.

How did Preferic Solutions perform from a project management standpoint?

We primarily communicated through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

The strategies that had the biggest impact were the combination of traditional SEO, AI GEO (generative engine optimization), content creation, keyword targeting, and off-page SEO. Preferic Solutions also focused on optimizing our online presence for AI-driven search and improving our visibility across search engines. These strategies, along with social media support and content optimization, helped increase our reach, traffic, and overall online visibility.
What impressed me most was their ability to combine traditional SEO with newer AI GEO strategies. Preferic Solutions took a proactive approach to content, search visibility, and social media rather than focusing on just one area. They were also responsive, creative, and focused on delivering strategies that produced measurable business results.

Are there any areas they could improve?

Overall, we were very satisfied with Preferic Solutions and the results they delivered. If anything, having more frequent progress updates and reporting during the early stages of the project could have made it easier to track the impact of each strategy. However, they were responsive to feedback and continuously improved the approach throughout the project.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of Greenberg Traurig, LLP, a global law firm with over 3,100 lawyers in 51 locations, providing innovative legal services across multiple industries and regions. The firm is recognized for its expertise, client relationships, and commitment to philanthropy and pro bono work.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Preferic Solutions?

We wanted to improve the website's search visibility, increase organic traffic, and generate more qualified leads from people searching for legal services. The main focus was improving rankings for relevant legal industry keywords and building a stronger long-term SEO foundation.

SOLUTION

What was the scope of their involvement?

Preferic Solutions handled the SEO and digital marketing work for our company. The main scope included keyword research, on-page SEO, technical SEO, content optimization, competitor analysis, and improving the website's overall search visibility. Key deliverables included SEO audits, keyword targeting, optimization of website pages and content, technical recommendations, and ongoing performance monitoring and reporting. Preferic Solutions focused mainly on optimizing the existing website content and pages rather than creating a large amount of new content. The work included improving page content, keyword targeting, metadata, internal linking, and overall on-page SEO to strengthen search visibility.

What is the team composition?

We worked with two teammates from Preferic Solutions.

How did you come to work with Preferic Solutions?

We found them on Upwork. We chose them because their pricing fit our budget, they had a great culture fit, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We spent $50,000 to $199,999.

What is the status of this engagement?

We worked together from September 2023–September 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw measurable improvements in organic search visibility, keyword rankings, and overall website performance. The project helped increase visibility for relevant legal industry searches and brought more qualified organic traffic to the website. We achieved a 75% increase in organic search visibility, with more relevant keywords moving up in the search results. We also saw a 4X increase in calls and bookings, which showed a strong improvement in qualified leads generated through the website.Preferic Solutions provided regular SEO reports and performance tracking through SEMrush, Google Search Console, and Google Analytics, along with keyword ranking reports. These helped us monitor organic visibility, traffic growth, keyword improvements, and calls/bookings over time.

How did Preferic Solutions perform from a project management standpoint?

Preferic Solutions had good project management and communication throughout the project. They were responsive, kept us updated on progress, and consistently delivered the agreed SEO tasks on time. There were no major delays, and the work stayed well organized.

What did you find most impressive about them?

The most impressive part was that Preferic Solutions helped us beyond just SEO. They also provided CRO recommendations, and based on their suggestions, we made several website changes with our developers and designers. These improvements helped us get more clicks and calls, so we saw a real impact on the business, not just better rankings.

Are there any areas they could improve?

Overall, we were very happy with the work and results. If anything, we would have liked to implement some of the SEO and CRO recommendations even faster, as the website changes required coordination with our developers and designers. Preferic Solutions provided the recommendations and followed up well, so there were no major issues with their work.

BACKGROUND

I am the Owner of Auto King Australia pty ltd

Mobile Automotive Inspections and Services

OPPORTUNITY / CHALLENGE

• Audit our primary website
• Update for Ai Search
• Ongoing Performance Maintenance

SOLUTION

Online Search

Great culture fit

2-5 Employees

Improve organic traffic and leads by optimising for SEO and Ai Search

RESULTS & FEEDBACK

Monthly incremental increase of online leads and phone calls 

Always fast to respond. And always accurate assessments that included clear and concise suggestions for fixes

Email or Messaging App

Unbelievable depth of knowledgeable professionals. A few issues required additional team to be brought in - it was always without fuss and always remedied the situation quickly

Nothing has cropped up in the nearly 6 months we have partnered with them. Very very happy