PreApps

BACKGROUND

Please describe your company and your position there.

I Head the Marketing department of one of the most preferred fast-food chain across the US. On an average, we serve thousands of customers with our signature food dishes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PreApps, and what were your goals?

We needed help marketing our app in the United States as well as global markets, including the European regions. Our focus was to maximize our downloads and increase our app’s ranking on each of our platforms.

SOLUTION

How did you select this vendor and what were the deciding factors?

We engaged with various mobile app marketing agencies. We selected PreApps as they had extensive experience in mobile app marketing. We engaged with the team through a video call to discuss the project details. We were confident that the vendor team would help us reach our app marketing goals well within the desired timelines. This is why we hired them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After understanding the scope of project requirements, the vendor developed a marketing plan to help us meet our set targets. During the starting phase, the team assessed and audited our existing marketing campaigns. The team then helped us optimize those campaigns and assured an increase in downloads at a lower CPI.

Later, the team created customized marketing campaigns that profoundly increased our downloads and quality of registered users. Our organic ranking on the Google Play Store and Apple App Store also improved.

How many resources from the vendor's team worked with you, and what were their positions?

We closely worked with a project manager who was assigned to manage the project life-cycle and ensure timely delivery of the requirements. The project manager kept us constantly updated with the overall project progress.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to the PreApps team, our app is today among the top 50 apps across the USA. Our downloads are continuing to grow and are acquiring new customers at a rapid pace. We’re happy and satisfied with the overall results.

How effective was the workflow between your team and theirs?

They proactively respond to our queries and continue to approach our project with a high level of professionalism. We primarily used emails for communicating with the project manager and had weekly virtual meetings with the entire team.

What did you find most impressive or unique about this company?

The team’s zeal to contribute the best innovative marketing strategies helped our app achieve our initial goals. The team’s enthusiasm to ensure success to our project on every step kept us amazed and impressed throughout.

Are there any areas for improvement or something they could have done differently?

No suggestions for any improvement but a big thanks to their efforts.

BACKGROUND

Please describe your company and your position there.

Team lead of a popular health and fitness community.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PreApps, and what were your goals?

Our primary goal was to increase the reachability, visibility, and engagement of our mobile app across various platforms, including the Apple App Store and Google Play Store.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of our channel partners recommended this app marketing agency. We contacted the provider to understand their service portfolio. We had a brief video conference with the vendor team to let them understand our requirements. Later, we had a couple of more calls, and signed them up, as we liked their domain expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The vendor team proceeded on our project in a more strategic way. The team first audited our existing marketing campaigns and analyzed the audiences to gain more insights. The team then developed a detailed marketing plan that would help us meet our goals quickly.

Post all the approvals on the proposed plans, the team instantly started working on the next steps. The first thing the team did was optimize our app’s organic visibility on the App Store and Google Play.

How many resources from the vendor's team worked with you, and what were their positions?

From the vendor team, we had a design and creative head, project manager, and two marketing strategists for our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With the vendor team’s innovative marketing efforts, our app downloads spiked by over 150% in the first week itself. We also managed to boost our visibility and rankings on both Android and iOS platforms.

How effective was the workflow between your team and theirs?

Throughout the project timeline, the team stayed responsive and professional. The project manager involved was quick on communicating any updates/ concerns. All other team members were also collaborative and easy to work with, which allowed relevant discussions and effective flow of ideas during the process. We communicated primarily through direct calls, Google Hangout or Zoom and mails, as and when needed.

What did you find most impressive or unique about this company?

An excellent work culture and sincere contributions of the members was inspiring and motivating for our internal teams as well. The PreApps was always equipped with creative solutions and high quality deliverables at every step of the way.

Are there any areas for improvement or something they could have done differently?

No suggestions on improvements as of now. Kudos to the Team once again.

BACKGROUND

Please describe your company and your position there.

VP of Sales at a global fashion brand with operating in over 74 countries with over 5,000 stores under the various company brands, with 126,000 full-time equivalent positions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PreApps, and what were your goals?

We were seeking to boost the rank of our apps on Google Play Store and App Store. Our main goal was to increase the downloads of our app alongside improving its organic visibility.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our team had filtered out 5-6 agencies based on their market presence and industry expertise. PreApps was one of them. We selected them over the others because they happened to understand our industry very well. They also had a sizable team who could execute things efficiently and deliver results at scale.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They first analyzed our existing marketing campaigns and tweaked them so that we could get optimum results. They then introduced several other channels for marketing and helped us set up custom campaigns that were very effective in bringing the desired results.

How many resources from the vendor's team worked with you, and what were their positions?

For the most part, we worked with a digital marketing head, and a strategist. At times, we also got to interact with their team of creatives and consultant. They were very friendly and easy to work with.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our app downloads skyrocketed due to their efforts. They improved our app’s ranking on several app marketplaces. Specifically, we gained well over 10000 users in just a month we had started working with them - which was really impressive.

How effective was the workflow between your team and theirs?

We used Zoom for communication and project management. They were very efficient and organized. We scheduled weekly calls wherein we discussed everything from introducing new strategies to the results we’ve received from existing marketing campaigns. And as far as the timelines go, I don’t remember they have missed any so far.

What did you find most impressive or unique about this company?

Their enthusiasm and industry expertise is beyond what we experienced elsewhere. They submerged themselves into the project and brought in results sooner than we had expected. Plus they are very friendly, too! We enjoy our calls so much that we always look forward to them.

Are there any areas for improvement or something they could have done differently?

They're a great team overall. Friendly, collaborative, and genuinely interested in adding value to the project.

BACKGROUND

Introduce your business and what you do there?

I'm the marketing head at a leading sports brand with over 1647 stores in nearly 1000 cities in 57 countries and regions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PreApps?

We wanted to increase our digital presence and app downloads.

SOLUTION

What was the scope of their involvement?

PreApps developed our company’s landing pages. They’re now managing our digital marketing campaigns so that we could increase the number of our users. As part of that, they create our Google ads and produce campaigns for our social media platforms such as Facebook. However, all the content they’re posting is developed by another vendor. Additionally, they optimize our search engine rankings through their SEO strategies.

What is the team composition?

We interact with PreApps’ project manager and marketing strategist and both of them oversee their internal team.

How did you come to work with PreApps?

They were recommended by a business associate, and we liked that they had experience with similar projects.

How much have you invested with them?

We’ve spent $51,000.

What is the status of this engagement?

Our ongoing partnership began in March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The marketing campaigns have helped boost our app rankings by roughly 200%, and we have also gained a lot of user downloads.

How did PreApps perform from a project management standpoint?

They communicate well, and we have regular meetings. We primarily communicate via Zoom and email.

What did you find most impressive about them?

The strategies and solutions they’ve presented are extremely impressive. Overall, working with them has been a delight.

Are there any areas they could improve?

They could improve their timeline consistency.

Do you have any advice for potential customers?

Have a clear scope of work to get the most out of the engagement.

BACKGROUND

Please describe your company and your position there.

I work as a project manager at Brainly - a peer-to-peer learning platform for students, parents, and teachers to ask and answer homework questions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PreApps?

We hired PreApps to promote our app across the US and other regions across the globe. Our goals were to increase the downloads while maximizing conversions and sales.

SOLUTION

How did you select this vendor?

We had made an exhaustive list of mobile app marketing agencies and the company that stood out was PreApps (as they specialized in app marketing). We got on a call with their team, discussed our project in detail and were able to assure us that they would be able to help us reach our marketing goals in the prescribed time - so we hired them.

Describe the scope of their work in detail.

The scope of work began with the team at PreApps understanding our goals. They then laid out a marketing plan that would help us meet our targets. In the initial phase, the vendor team analyzed our existing campaigns and optimized them so that we could achieve higher installs at a lower cost. They then created custom marketing campaigns that not only increased the number of downloads but also helped us improve our organic ranking on google play store and app store.

What was the team composition?

We had a project manager handle this project for us. They helped oversee all of the functions and ensured that work was being completed as per the timeline and the project manager also ensured that we were constantly updated regarding the progress of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to PreApps, our app is now one of the top 50 apps on Google Play store for our region and our downloads are increasing at a constant pace.

How effective was the workflow between your team and theirs?

The team has been extremely proactive and professional when it comes to working on our project. For communication purposes, we relied on emails and had weekly meetings with the entire team.

What did you find most impressive about this company?

We've been impressed with PreApps because of the amount of enthusiasm they've shown while working on our project. We admire their ability to think out of the box and challenge the status quo on mobile app marketing.

Is there any area for improvement or anything that could have been done differently?

No, there are no areas for improvement.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a health and fitness brand. We help individuals take control of their health through our unique exercising programs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PreApps, and what were your goals?

We needed a marketing agency who can help us promote our application on the App Store and Play Store. The goal was to increase our number of downloads and improve our ranking on each of these platforms.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had been looking for a reliable marketing agency for quite some time now. The deciding factors were their expertise and industry experience. We selected PreApps as they had extensive experience helping apps like ours. In our initial discovery call itself, they impressed us with their insights and overall industry exposure. We were convinced that they could help us - and we were right.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

PreApps team helped promote our app by optimizing our presence on all platforms. They designed strategic marketing campaigns that attracted the right kind of audience to our app. Their team executed and monitored all our campaigns and optimized them whenever needed. Due to their efforts, we managed to significantly increase our rankings and conversations.

How many resources from the vendor's team worked with you, and what were their positions?

We were in contact with the marketing head for the most part. He acted as the main POC on behalf of their team. He was courteous, and very easy to work with. Apart from him, we also had a few calls with their Senior App Growth Consultant who overlooked the campaigns and shared his feedback from time to time.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our downloads increased by 73% within the first 60 days and our engagement rates have also significantly improved. We’re very happy with their work. While we have worked with quite a many digital marketing agencies, PreApps stands out based on the great results they brought in for us.

How effective was the workflow between your team and theirs?

The project management was seamless. Their team proactively sent reports of our campaigns and results. We mostly used their dashboard for project management and relied on Google Hangout and emails for day to day communication.

What did you find most impressive or unique about this company?

Their team is highly motivated and experienced. They helped us in areas we didn’t even know about. They  were always happy to go above and beyond. They are creative and results-driven. Their methods aren’t conventional but they are very effective. For app marketing, there couldn’t be anyone better.

Are there any areas for improvement or something they could have done differently?

Nothing specific as such.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a foreign education firm that helps students crack various competitive exams.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PreApps, and what were your goals?

We had recently launched our new mobile app. The challenge was to promote the app so it reaches our target audience. Because our app functions on cross-platform channels, we needed an agency that could optimize its discoverability across multiple channels. So we decided to hire an app marketing agency like PreApps to promote our application.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found PreApps through the usual search process, looking up on the internet and asking experts for references. We had a few companies on the list to discuss our needs. With PreApps, we felt that they were able to relate to our business goals. The company has experience of 9+ years in the industry. They tailored their services based on our needs. Their extensive portfolio and industry experience were the primary deciding factors for selecting the vendor.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We discussed the target audience thoroughly, based on which the marketing team created a strategy for promotion. PreApps connected our app with third-party partners to increase the reach. The team also worked on Facebook Ads, App store optimization, and a PR campaign. At the time of launch, the continual app store optimization was done to generate a higher ranking on the App Store and Google Play.

How many resources from the vendor's team worked with you, and what were their positions?

The team involved an App consultant, a digital marketing expert, App Store Optimization expert, User Acquisition Expert, and a Customer service manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The app launched successfully, and we were able to rank among the top 10 in our targeted category on both Google Play and App Store. The team organized the analytics and tracking methods for the application. The ASO implementation has also greatly helped in enhancing the product's appearance and conversion rates. The number of downloads are continuing to accelerate with their efforts. The PreApps team has also helped us reduce our cost per acquisition by using the right targeting approach. Overall the app is moving along fast to make a global presence soon.

How effective was the workflow between your team and theirs?

The team is very proactive and passionate. We communicated with PreApps weekly via email and scheduled calls. For any further assistance, the team was always available 24/7. Their planning and execution was flawless. It was one of the reasons we were not rushing on the day of our product launch. The client success manager ensured the project was executed seamlessly from day one.

What did you find most impressive or unique about this company?

The PreApps team came up with unique strategies that brought real, tangible results for us. The customer service manager made sure that the marketing efforts were executed smoothly. The entire team was responsive at our disposal, and our queries were resolved at the earliest. The PreApps team indeed shows attention to detail and knows how to take care of clients post the project tenure. The coordination between the team was the most impressive factor.

Are there any areas for improvement or something they could have done differently?

No, absolutely not. The product launch was a great success.

BACKGROUND

Please describe your company and your position there.

I head the marketing department of Supercuts — a leading hair salon franchise with more than 2,400 locations across the United States.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PreApps, and what were your goals?

We hired PreApps for app marketing. We were seeking to acquire new users while increasing our global reach. Apart from that, we also wanted them to overlook our marketing campaigns and optimize them to maximize our ROI.

SOLUTION

How did you select this vendor and what were the deciding factors?

After thorough research, we had shortlisted five marketing agencies. I had calls with each one of them to see if they would be the right fit for us. PreApps stood out as they had already worked on similar projects before. Their strong portfolio and client references were an added bonus. Thus we hired them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

As we got started, they prepared a roadmap, defined KPIs, and helped us orchestrate our existing marketing campaigns. Their team also managed to minimize our marketing spends while increasing our reach with much less resources. Last but not the least, they helped us streamline our marketing initiatives such that we can maximize our ROI.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with their marketing head, customer success manager, project head, and a strategist who worked on our campaigns.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Their tactics helped us increase our users by 10%. That’s not all. We also decreased our marketing budget by 28% which was previously spent on wrong channels. They monitored and optimized our campaigns and guided many of our important marketing decisions. Working with them was great, they are both data-driven and results-oriented. They quickly understood our objectives and worked their way backward in helping us achieve them.

How effective was the workflow between your team and theirs?

The project was managed via our in-house tools and software. Their team was quick to adapt and proactive at reporting. They tracked all our campaigns, collected data, and presented the numbers that would make the most sense to us. We had weekly meetings via Google Meet during which they shared the results from previous campaigns and shared the roadmap ahead.

What did you find most impressive or unique about this company?

They quickly understood what we wanted and tailored their service according to our needs. Starting from project management to reporting, they executed everything flawlessly. What sets them apart from other agencies is their expertise - they know exactly how to get desired results, quickly, and while utilizing optimal resources.

Are there any areas for improvement or something they could have done differently?

Nothing peculiar. They were on roll from the very first day. Hats off to their efforts.

BACKGROUND

Please describe your company and your position there.

I am President of Young Jack, LLC, a company that develops and markets cellular phone and computer apps.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PreApps?

We hired PreApps to assist us in all marketing phases for our app.

What were your goals for this project?

Our goal was and is to increase our sales to consumers through various consumer advertising techniques, such as Google, Apple, and various digital technology publications. In addition, we plan on business to business marketing.

SOLUTION

How did you select PreApps?

We digitally searched various marketing agencies in the USA. In addition, we visited 2 other well-know agencies in person. After studying all the available parameters and results, we elected to go with the very best, PreApps.

Describe the project in detail.

We felt that our app was well designed for the audience for which it was written, but our app development expertise did not carry-over to marketing. With PreApps, we are meeting 1-2 times each week, with various experts on different aspects of app marketing.

PreApps has designed and developed various video clips for the digital market, including Apple, Google, and YouTube. In addition, they have introduced the app to 15 different app marketing groups and publications, eliciting various expert reviews of the app. They have advised us as to which advertising revenues are available and feasible.

What was the team composition?

The initial team consisted of our coordinator, who then introduced us to various members of the team, each providing specific expertise about the several facets of app development, marketing, results, and potential marketing changes and additions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our initial app downloads, without any paid advertising, has been quite impressive. We had in excess of 120 downloads on Apple in the first week. Our YouTube video has drawn over 8,000 viewers. And all this has happened before our advertising campaign has begun.

How effective was the workflow between your team and theirs?

Our project manager, Ms. Lisa Pierce, is the most pleasant, competent, and effective person I have ever had the pleasure of speaking with. She has been the driving force for coordination between various PreApp experts and members of our corporation.

Stephanie Ino and David quinn of Gummicube know more about metadata, ASO, app store optimization, keyword proposals, and promotional text than the average person could ever imagine. Patrick Amori has provided invaluable expertise concerning various programs that assist our programmer in evaluation and follow-up of users.

What did you find most impressive about this company?

It's hard to say which is the most impressive characteristic about a company that has so much experience, ability, and expertise. One other thing that stands out is their willingness to help us in every aspect of our app development and disposition. In addition, they are all so darn nice to talk with.

Are there any areas for improvement?

Not much. Sometimes the speaker (electronic) connection is somewhat unclear during a conference call or video presentation, but it's hard to find anything negative to say.

BACKGROUND

Please describe your company and your position there.

Co-founder of a new Boston based Social Networking startup.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PreApps?

PreApps was hired to manage and execute our marketing efforts to launch our app successfully on the App Store. They were specially hired for the App Store Optimization of our app, Consulting, and managing our Paid Media Advertising.

What were your goals for this project?

The initial goal that our company set out for was to launch on the App Store and obtain initial market validation and brand awareness. Not only was PreApps able to deliver on achieving this goal but has also helped us obtain over 95,500 initial downloads thus far.

SOLUTION

How did you select PreApps?

After interviewing many different digital marketing agencies, we selected PreApps based on their unique solutions that were aligned with our app and their extensive industry expertise.

Describe the scope of their work in detail.

PreApps was hired to manage and execute our marketing efforts to launch our app successful on the App Store. They were specially hired for the App Store Optimization of our app, Consulting, and managing our Paid Media Advertising. They also assisted in crafting all of our branding and marketing assets for our app such as our App Store Screenshots, Description and App Preview Video.

What was the team composition?

The team consisted of a large support staff that we met with on a weekly basis including our customer success manager, paid media buyer, video and ASO team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Working with PreApps made our launch on the App Store a seamless experience. We were able to leverage their unique expertise to launch successfully. We plan on continuing to use them as our primary marketing partner moving forward.

How effective was the workflow between your team and theirs?

The team was very responsive and always eager to help us with any item that had come up during our launch.

What did you find most impressive about this company?

The PreApps team members that we worked with were remarkably experienced and very responsive.

Are there any areas for improvement?

None